5 tourist attractions marketing plan

# Planning # Introduction In order to ensure that work or things can be carried out efficiently, it is often necessary to prepare a specific, detailed and targeted plan in advance. A plan refers to a plan document made for an action. The following is the marketing plan of tourist attractions, welcome to read!

1. Marketing planning of tourist attractions

(1) Promotion strategy in the region: 1. News media and travel agencies should be the main publicity targets. Grasping the promotion of news media and travel agencies will grasp the key points. Then there is the division of functions between the government and enterprises. The government is mainly responsible for the publicity of the overall image, and cannot cover everything. Enterprises are responsible for the promotion of individual products, and we cannot expect the government to spend money to promote enterprises. It is necessary to strengthen the service and coordination functions of intermediary organizations such as tourism associations and tourism associations, and use market means to jointly promote tourism products. Open columns and special editions in news media such as Wuwei Radio, TV and Wuwei Daily to publicize tourism products and routes to the local public.

2. At the arrival of the tourist season, all tourist attractions should hold tourism attraction activities, announce the activity information to the society and attract public participation.

3. While organizing inbound and outbound tours, travel agencies should do a good job in local tour publicity materials, arrange local tour routes, publicize local tourist boutique routes, and actively organize local teams to carry out local tour activities.

4. Set up tourist light boxes and advertisements on the main streets of the city.

5, in order to stimulate local people to participate in local tourism activities, regularly hold tourism photography selection activities essay selection activities.

6. In order to advocate and encourage family tourism, various tourist attractions (spots) can reward several tourist families in different ways during the tourist season.

7. Major media should vigorously publicize the life significance of tourism, guide the public to change the old concept of treating tourism expenditure as "surplus expenditure" and "extra expenditure", guide the public to arrange a certain time to participate in tourism every month, regard tourism consumption expenditure as an indispensable part of living expenditure, stimulate the public's tourism awareness and let people actively participate in tourism.

8. Vigorously develop off-season tourism products to meet the different needs of various tourism markets.

(b) domestic promotion strategy

1, keep abreast of all kinds of tourism promotion information, and actively participate in tourism fairs and promotion activities organized by units at all levels.

2. It is necessary to establish stable information channels with various media, provide information on tourism products in time, especially some tourism websites, strengthen cooperation, make special pages to publicize tourism products in our region, and strengthen publicity.

3, to carry out regional linkage publicity and learning. The experience of publicity in Dunhuang, Jiayuguan, Lanzhou and Tianshui should be linked to these places, and they should catch the propaganda express and attack together.

4. Set up large-scale tourist advertising galleries with visual impact in major cities, major tourist source cities, provincial capital cities and national highways and pedestrian streets leading to our region.

5, in the tourist season, in the main tourist source of TV stations, newspapers and periodicals, as well as TV stations, newspapers and periodicals in our province, especially tourism newspapers and periodicals, vigorously promote, before the arrival of the golden season of tourism, if necessary, cooperate to run the first to second issues of the special issue (edition).

6. Invite travel agencies from inside and outside the province to visit our area to pick up the line.

7. Organize cultural celebrities to visit our region, hold special seminars, and vigorously develop the cultural connotation of tourism products.

8. Establish a tourism website to realize the informatization of tourism network in our region.

9. Establish a comprehensive and high-quality basic database of related tourism resources such as words, photos and CDs, make a novel, creative and visually impactful CD-ROM multimedia presentation, and make a comprehensive, portable, foldable, illustrated and simple text introduction, covering documents, historical and cultural relics, natural landscapes, etc.

(3) External publicity and promotion

1. Participate in external publicity and promotion activities and trade fairs organized by the state and provincial bureaus, and go abroad for publicity and promotion.

2. Set up an advertising column at the port of entry to promote tourism products in our region.

3. Make webpages introducing the tourism products in our region on foreign tourism websites, and publicize them through the network.

4. Influential foreign tourism newspapers and periodicals publicize the representative tourism products in our region. You can also use the overseas agencies of local and county governments, national overseas offices and foreign embassies in China to form a tourism promotion network. At the same time, large-scale literary and artistic works such as TV plays and movies should be planned as a whole to promote tourism in this area. It is also necessary to speed up the process of tourism e-commerce, improve publicity means and facilities, and realize the innovation of promotion means.

2. Marketing planning of tourist attractions

1. Marketing objective: Our marketing objective is to let more tourists know about the local customs of Tibet through the vigorous publicity of Tibet tourism, so as to attract a large number of potential tourists, occupy a larger market share and make the company profitable.

Second, the marketing environment analysis

1, microenvironment

In today's society, more and more travel agencies have carried out various holiday tourism activities, and the competition among peers is fierce. Price reduction, holiday concessions and various novel plans are flying all over the sky, which has brought great pressure to travel agencies and greater motivation for improvement.

However, while the competition among travel agencies is fierce, it attracts more and more customers, and people can spend little money to travel to other places to relax. This awareness generally makes people pay attention to tourism, and cheap tourism is particularly popular with customers. Now, more and more foreign friends like China culture and China customs, and like this kind of transnational tourism. Many China people are willing to travel abroad, and companies can get more profits from it.

2. Macro environment

China's transportation development is becoming more and more mature, and all kinds of preferential policies for teams are applicable to tourism. At the same time, our company also signed preferential contracts with some transportation companies, covering various tourist attractions.

With the increasingly mature traffic in China and the rapid economic development in China, the pockets of China people are gradually enriched, which makes many people willing to travel around and enjoy different customs.

Third, SWOT analysis

1, advantages

(1) The summer vacation from July to September is the time for outdoor tourism in Tibet. In addition to the magnificent natural landscape, the ancient and colorful Tibetan culture in Tibet is even more amazing. From the site of the ancient elephant-male culture of the Ministry of Culture to the site of Yongbulakang, Guge Kingdom, Potala Palace and Jokhang Temple, it has formed its own unique customs and habits in the long-term historical development, showing the eternal charm and mysterious temptation to the world.

(2) Send simple Tibetan and Chinese pronunciations to tourists, so as to satisfy tourists' psychology of communicating with locals independently.

(3) Strengthen service attitude, train tour guides, and make every visitor satisfied with our service.

2. Disadvantages

(1) It is not ideal to travel to some inaccessible places in Tibet every year except summer vacation.

(2) Some tourists don't like to travel to places where languages can't communicate independently.

(3) Some travel agencies have developed tourism in Tibet.

Step 3: Opportunities

As the running time of the Qinghai-Tibet Railway is still less than ten years, the benefits are great. At this time, we should step up the development of Tibet's tourism industry, at the same time increase the development of Tibet's tourism industry, and gradually occupy the leading position of Tibet's tourism industry.

Step 4 threaten

At the beginning of the construction of the Qinghai-Tibet Railway, some tourism companies have noticed its benefits and planned to implement it. At the same time, our understanding of Tibet is not as good as that of other companies, which is a great challenge.

Fourth, market research.

In order to better accomplish this marketing task, we have done relevant market research and analyzed the data.

STP analysis of verb (abbreviation of verb)

1, market segmentation

Due to the different monthly income of tourist groups, tourist routes are divided into three categories: high price, medium price and low price, which can be better accepted by tourist groups. It can also be divided into several categories according to the tourism purpose of tourism groups, such as shopping, experiencing local customs and enjoying culture.

2. Determine the target market

According to market research, the main tourist groups in Tibet earn less than 2,500 yuan a month. So our main market is low-cost tourism, and of course we can't let go of high-priced tourism.

3. Market positioning

As this is a preliminary trip to Tibet, we should be down-to-earth and provide correct services. Our company should first train tour guides to meet the requirements of tourists and become a service company in the tourism market.

Marketing strategy and tactics of intransitive verbs

(1) Launch the company brand, so that more people can focus on the company in their hearts.

(2) Improve the company's services to the extreme, increase the return rate of tourists and attract more tourists.

(3) always pay attention to the trends of peers and always improve.

(4) Choose the tour guide style according to local conditions, so that tourists can better understand the local customs and culture.

(5) Formulate some reasonable holiday preferential policies to attract a large number of tourists in each holiday.

(6) Do some market research every once in a while, grasp the market dynamics in the first time, and improve the marketing strategy in the first time.

3. Marketing planning of tourist attractions

I. Definition of Eco-tourism and Eco-tourism Products Eco-tourism refers to "a purposeful trip to natural areas in order to understand the culture and natural history of the local environment. While creating opportunities for economic development, this kind of tourism activities try not to change the integrity of the ecosystem, so that the protection of natural resources can benefit local residents economically. "

Eco-tourism product is a kind of material entity and intangible service to meet the spiritual, cultural and life needs of tourists in the process of tourism activities. It is a special experience for tourists to pay a certain amount of money, time and energy. Ecotourism products in a broad sense consist of three elements: scenic spots (landscapes), facilities and services. Eco-tourism products in this paper refer to tourism products with high ornamental value, which take eco-tourism resources as the core and realize the optimal combination of environment, the circulation of material energy and the coordinated development of economy and society according to ecological goals and requirements. They are eco-tourism products in a narrow sense, that is, eco-tourism scenic spots, and sometimes they can be roughly equivalent to eco-tourism scenic spots (districts) in a popular sense.

Second, the marketing environment analysis of Hainan xx ecotourism products

Marketing environment is one of the factors for the success of ecotourism product marketing. The marketing activities of any ecotourism product marketing subject are carried out in a certain time and space environment, and are restricted by internal and external conditions, which are the marketing environment of ecotourism product marketing subject. Only by making marketing activities actively and fully adapt to the marketing environment can the marketing activities of eco-tourism products produce results.

1, superior

Xx has a good ecological environment protection and unique tourism resources. Xx is located in the tropics, with a forest coverage rate of over 65%. Beautiful Shimei Bay, Riyue Bay, Nanyan Bay and Shenzhou Peninsula, high-quality hot springs, white beaches, vast sea areas, blue waters and various animals and plants are the choices for leisure, vacation, recuperation, sightseeing, scientific research, education and exploration. At the same time, xx is also a multi-ethnic settlement and hometown of overseas Chinese in Southeast Asia. On its land, there are 19 ethnic minorities and 2 1 returned overseas Chinese from countries and regions, forming a unique local folk customs and strong Southeast Asian customs. Good climatic conditions, numerous tropical plants, unique folk customs and superior geographical location (between Sanya and Haikou) make xx eco-tourism very attractive.

2. Weakness

(1) lacks scientific and reasonable planning. There are many and miscellaneous eco-tourism attractions in xx, and the layout is unreasonable. Eco-tourism is still in a low-level and extensive development state, which has caused great waste of tourism resources.

(2) The tourism supporting products are scarce, and the tourism expenditure structure is not reasonable. Among tourists' travel expenses, 67.4% is spent on accommodation, catering, long-distance transportation and sightseeing, which is higher than 30% ~ 40% in developed countries. The proportion of non-basic tourism consumption expenditure is only 32.6%, which is close to the lowest warning level of 30% in the world.

(3) The tourism market is unbalanced. Among the overnight visitors in 20xx years, the number of overnight visitors in China is about 2 1.44 million, mainly from Guangdong, Beijing and Shanghai. Only overseas tourists 18658, Hong Kong, Macao and Taiwan compatriots 236 18, and overseas tourists have been decreasing year by year since 20xx. It shows that the phenomenon that the domestic tourism market is larger than that of foreign countries is more prominent.

(4) Disordered competition has been repeatedly prohibited. Due to the sharp increase in the number of travel agencies, the competition among travel agency enterprises is becoming more and more fierce. In order to survive, some travel agencies pass on the tourism income to tour guides and bus drivers by means of "zero" tour fees and "negative" tour fees, and rely on scenic spot ticket rebates, shopping or cheating customers to increase tourism income from time to time, which seriously affects the tourism quality of tourists and tarnishes the tourism image of tourist destinations.

Step 3: Opportunities

(1) Eco-tourism faces huge market demand. According to experts' prediction, in the future, with the improvement of income level of urban and rural residents and the increase of leisure time, the demand for tourism will be increasing, especially the "holiday economy" policy adopted by the state to encourage development, and the extension of holidays will provide people with opportunities to travel, and ecological holiday and leisure tourism will be a huge demand for people (especially urban residents).

(2) A coordinated and fully functional tourism facilities supply system has basically taken shape. In 20xx, the Guangdong-Hainan Railway will be in line with the national railway. The completion of the Guangdong-Hainan Railway will provide a new passage with huge space for people to enter and leave Hainan, which will save more money and time than taking a boat. It will greatly reduce the barriers for ordinary consumers in most provinces and regions of China to travel to Hainan, so it is bound to increase the passenger flow to Hainan.

(3) Building xx eco-tourism area is one of the goals of Hainan's overall tourism development plan. This provides a good macro environment for the development and construction of xx eco-tourism area.

Step 4 threaten

The destruction and waste of tourism resources are serious.

(1) Due to ignoring the education of local residents' eco-environmental awareness and the huge economic benefits brought by eco-tourism, some tourist attractions and hotels only pay attention to immediate interests and ignore long-term development, which eventually leads to the destruction and waste of tourism resources. For example, the discharge of domestic garbage and hotel sewage leads to the pollution of the Sun River passing through the center of xx.

(2) Tourists' understanding of eco-tourism only stays in the direction of nature, and they lack full knowledge and understanding of the value of eco-tourism, ignoring the environmental protection and cultural protection of eco-tourism.

Third, the marketing strategy of Hainan xx ecotourism products

1, product strategy

(1) Scientific evaluation of ecotourism resources. Xx eco-tourism is in its infancy, and there are some problems in eco-tourism products, such as single type, low grade and low level repetition. Therefore, we should absorb the advanced experience of foreign eco-tourism, combine the actual situation in xx area, establish a set of resource evaluation system, correctly evaluate the types of resources, and develop unique tropical eco-tourism products. At the same time, it is necessary to evaluate the environmental carrying capacity of eco-tourism scenic spots to protect the environment from tourists.

(2) Clear product positioning. The composition structure of xx eco-tourists shows the unreasonable target market structure of attaching importance to domestic and neglecting foreign countries. It is necessary to adjust the composition structure of the target market and upgrade xx eco-tourism from sightseeing to leisure and holiday tourism. Change to the goal of high-grade and high-consumption tourism market; Excavate the cultural connotation rich in local ethnic characteristics and folk customs, and enrich the content of eco-tourism.

(3) Improve the product structure. Hainan xx is rich in tropical forest resources and marine resources, but the eco-tourism products developed do not make full use of these resources, but only develop some low-level and popular tourism projects, and the tourism product line is relatively simple. Combine the diversity of xx eco-tourism resources and develop various tourism projects.

(4) Plan tourism image and establish tourism brand. With the complexity and diversification of tourism development, brand will become the key factor for the success of eco-tourism products. To make xx eco-tourism truly an ideal destination for Chinese and foreign tourists, it is not enough to have good tourism products and tourism environment, but also to gradually form a brand of eco-tourism products with xx characteristics. A good tourism brand has a certain relationship with its image. A successful brand must be based on a good tourism image. Therefore, it is necessary to plan and form a good eco-tourism image first, then consolidate and enhance it, and finally form a brand. The planning of eco-tourism image mainly starts with the design and construction of eco-tourism image.

① Ecotourism image design. In the design of xx eco-tourism image, we should have a full understanding of the target market, grasp the trend of the whole era, and make the overall image reflect the characteristics of the times. At the same time, pay attention to the feedback and repair of the implementation effect of image planning, improve the visibility and reputation of xx eco-tourism and enhance its identifiability.

② Eco-tourism image construction. First of all, in order to solve the problem of tourism image positioning of xx tourism destination, it is necessary to excavate and carefully choose the eco-tourism image. This paper studies tourists' cognitive state of tourist destination and designs an effective method to spread the target image of tourist destination. Secondly, it is mainly realized through the planning and construction of regional tourism product systems such as identification system, regional tourism visual recognition system and regional tourism festivals. Because the tourism image construction involves a wide range and has a great influence, it needs to be fully mobilized to ensure the final realization of xx tourism image construction.

2. Price strategy

(1) Establish a reasonable tourism price system. In order to make full use of price leverage to serve the development of tourism in xx, the relevant government departments should cooperate with the member units of the Tourism Association, negotiate the price and fluctuation range of tourism projects set by enterprises themselves, and establish a reasonable price system through coordination mechanism. For state-owned eco-tourism products, the government-guided price should be the price.

(2) Strengthen price supervision. We should not only prevent dumping below the cost price, but also prevent high-priced alliances from hurting tourists, so that the price level not only reflects the value but also conforms to the market. By establishing a reasonable price system and a good market order, the development of xx eco-tourism area will be promoted.

3. Channel strategy

Change the status quo of single channel of xx eco-tourism products and implement multi-channel strategy.

(1) Join hands with influential travel agencies and transportation departments across the country to implement a win-win "stay-behind plan".

(2) Make full use of Internet resources, establish a special website of xx ecotourism in Hainan, and strengthen the overall marketing of xx ecotourism.

4. Promotion strategy

The key to the promotion strategy is to unite enterprises and the government to strengthen the promotion of eco-tourism. It is necessary to change the current fragmented situation of each business unit, implement the marketing strategy of government-led and enterprise participation, carry out planned, focused and themed publicity and promotion, form a joint force, have a clear aim, design and package the tourism products with different characteristics, and uniformly display the new image of xx eco-tourism. The specific operation method is as follows:

(1) for cultural marketing. You can use xx's unique local folk customs and strong Southeast Asian customs to hold xx Cultural Festival.

(2) Knowledge marketing. Xx is rich in animal and plant resources, and its influence in the whole country can be expanded by holding some seminars or holding some public welfare activities.

(3) Joint strong travel agencies to carry out business promotion activities in major target markets.

4. Marketing planning of tourist attractions

I. Introduction to xx Tourism Resources xx is an important tourist area in the southeast of China, located in the northern part of Fujian Province, commonly known as northern Fujian, and is the earliest inland hinterland of Fujian. Northern Fujian is rich in tourism resources, which is one of the rare areas with dense tourism resources in East China. Magnificent strange mountains and strange waters, diverse biological resources, splendid history and culture, and colorful local customs together constitute the unique tourism resources in northern Fujian. At present, there are 18 1 medium and high-grade tourist resource entities (Yanping Mangdang Mountain, Jianyang Kaoting Academy, Jian 'ou kiln site, Shaowu Tianchengyan Wanmulin, Khan Lee Temple, Heping Ancient Town, Wuyi Wu Jun, Shunchang Huayang Mountain, etc.). Wuyishan is one of the only four "world natural and cultural heritages" in China. It integrates scenic spots, nature reserves, tourist resorts and Fujian Tourism Economic Development Zone. The provincial scenic spots in xx are: Mangdang Mountain in Yanping, Fugai Mountain in Pucheng, Guizong Rock in Jian 'ou, Lushan Mountain in Songxi Station and Zhenghe Cave Mountain. There is also 1.2 million mu of Yanping Lake in the urban area of xx, which is a good place for summer vacation. In recent years, on the basis of sightseeing, tea ceremony, study tour, investigation of Zhu ruins, ancient ceramics, forest bath, scientific research, RV, folk customs and so on 10 have aroused great interest of domestic and foreign tourists.

Second, xx tourist attractions target customer analysis

(1) target market

The target market positioning of xx tourism is centered on northern Fujian, radiating to surrounding areas and provinces, with Fujian as the main market subject and the southeast coast and East China as the main target range. Attached to Wuyishan, it extends to the surrounding coastal economically developed areas and overseas markets. With the concept of "going into the mountains, getting close to nature and returning to simplicity", we will take the leisure and friendly tourism route of "tradition, folklore, nature and simplicity" to attract a group of people who pursue "natural simplicity, freshness and tranquility" as their main target customers.

(2) Main target customer groups

1, a group with a life attitude of pursuing "natural simplicity, freshness and tranquility".

2. Age characteristics are basically located in middle-aged and elderly people. Young people are potential customers.

3. Groups that pursue relaxed and leisure travel.

4, the pursuit of home feeling, keen on "family travel", a group of three generations to travel with warm tourist routes.

As Fujian is the hometown of overseas Chinese, overseas immigrants and overseas Chinese can be potential customers.

6. It is suitable for working-class people who tend to travel short distances within a certain geographical range.

Third, website construction.

At present, the travel agency does not have its own website, and there is no authoritative website covering all the tourist attractions in xx. The websites related to tourist attractions in xx are only websites of xx Tourism Bureau, but they are only government websites, not commercial websites. In order to better promote xx tourism resources, it is imperative to build and put into use "xx Tourism Network".

5. Marketing planning of tourist attractions

I. Organizing Committee of the event: 1. Responsible for:

2. Members: members of various departments

Second, the theme of the event

"Pray for the golden autumn and spend the National Day together-meet for a walk in Happy Mountain"

Third, the activity time

National Day 65438+1October 1-7 (seven days)

IV. Purpose of the activity

Promote Happy Mashan, enhance tourists' understanding of love song culture and Tibetan folk customs, and spend 20xx National Day with Kangba people.

Verb (abbreviation of verb) propaganda of national day activities

1, newspaper media (Huaxi Dushi Bao, Tianfu Morning Post, Chongqing Newspaper Media).

2. Retailers in Chengdu and Chongqing release Mid-Autumn Festival activities and itineraries to stores.

3. Take part in the National Day trip of the travel agency and send a delegation to our scenic spot.

4. Contact the self-driving club and organize a trip.

5. Publicize this activity online; Increase publicity.

6. Distribute leaflets in Gangu: tourists send itineraries and activities; The content of tour guide activities and the rebate policy.

7. On the day of the event, the staff of the scenic spot drove to render the atmosphere of each link.

Activity planning of intransitive verbs

Time: National Day every morning 10: 00- 5: 00 pm.

Content: Highlights of the scenic spot

1. Pray at the Bathing Buddha Temple in Kowloon (Pray at Happy Valley Mountain on National Day): "Happy Valley Mountain" is a transliteration of "Dorje Pamo Fairy Mountain" in Tibetan. The temple is surrounded by incense all the year round, and devout believers come to pray for the blessing of the Buddha, which is very effective. Every year on the eighth day of the fourth lunar month, the Happy Valley International Mountain Pass is even more spectacular. Due to the frequent occurrence of natural disasters in 20xx, the Happy Valley Bathing Buddhist Temple is going to hold a "National Day Blessing Activity" for tourists free of charge. On that day, many lamas chanted prayers for people who came to Happy Mountain in Qinggeping. Devoted people can enter the temple to offer Hada to the Buddha, light butter lamps to pray for themselves, their families and friends, then sit down quietly and listen to the extraordinary chanting, cross over for the victims of recent natural disasters, pray for the world and pray for world peace and ecological harmony.

2. Forest of prayer flags: In Tibetan areas, you will often see five-color prayer flags with all kinds of wonderful scriptures printed on them, which are hung on high mountains. The wind blows the prayer flags over and over again, bringing luck and happiness to those who hang the prayer flags. Visitors can personally hang prayer flags on the sacred mountain in Happy Valley.

3. Lingyun White Pagoda: The height of the pagoda is 2 1 m, which is also a landmark building in Kangding. People who are predestined friends can see colorful auspicious clouds winding around the White Pagoda. Tourists turn the White Pagoda clockwise for three times, meditate on the six-character mantra in their hearts, shout like Kangba people, and sprinkle auspicious Long Da into the sky. Overlooking the surrounding snow-capped mountains, it looks like four donkey kong protectors are guarding Happy Valley Mountain.

4. Lover's Pool: the place where Zhang Dage and Sister Li, the protagonists of Kangding Love Song, made love vows. Tourists put wishing river lanterns into the river.

5. Lovers' Forest: There are rare conjoined ancient pine trees in the dense forest. They are the embodiment of Zhang Dage and Li Dajie, symbolizing never giving up and lasting love. Visitors hang concentric locks and write the names of lovers, so that Shenshan can witness your love! I really appreciate the "love" culture of Happy Valley Mountain.

6. Sendai: The Tibetan full name of "Happy Mountain" is "Fairy Mountain, Dorje Pamo". Fairy Dorje Palmer is the mountain god of this mountain. There is a word "fu" behind the fairy statue. It is said that if someone touches the word "fu", they will be blessed. The fairy will bless her fate, love her, and she will get what she wants!

7. Doum Spring: There is an inconspicuous spring on the left of xianrentai, and a sweet snow water flows out from the "Five Colors Sea" on the top of Happy Valley at an altitude of 4 100 meters. It is said that this spring is Doumuquan, which is sweet and delicious. Those who have tasted their mother's spring can cleanse their hearts, drive away evil spirits, get happiness and live a safe life. Washing your face with spring water can beautify your face.

8. Conch Stone: According to legend, 700 years ago, Karmapashi, the living Buddha of the second Kagyu Sect (White Sect), promoted Buddhism. On the eighth day of April, I passed through Happy Horse Mountain in Kangding, and took out fairy utensils such as white conch and gong from the boulder. Buddhism calls digging "hiding", and hiding refers to collection. The conch taken out of it is now the treasure of the town temple in Nanwu Temple. From then on, this stone is called conch stone.

9. Kowloon Bathing Buddhist Temple: Located in the former Kowloon Pool, Kowloon Bathing Buddhist Temple is resplendent and auspicious. Candle lamps are all over the temple, and the sound of chanting is endless, showing the mysterious charm of Tibetan Buddhist culture. This is a spiritual place for wishing and praying all year round. Visitors can light a lamp here to pray, bring us good luck, and offer Hada to bless our safety and smoothness.

10, Love Song Ping: Interactive Program Content

The host made an opening speech and announced the start of the National Day special program: (gather tourists to concentrate and drive other consumption)

(1) Enjoy Tibetan song and dance performances.

(2) Dancing with the heroic Kangba people and the beautiful Tibetan girls in the cheerful black pottery.

(3) Sing "Kangding Love Song" and other familiar classic songs.

(4) Sitting in a tent, drinking Tibetan tea, butter tea, highland barley wine and eating Tibetan snacks (guests can order their own consumption).

(5) Participate in the theme interactive program of National Day activities, win exquisite gifts, and even have a surprise prize waiting for you.

A. Tug of War with Tibetan Neck: Tug of War with Tibetan Neck is a special tug-of-war method, which shows the heroic character of Kangba people. Rules of the game: Divide into 4 groups (male only) at a time, with 2 people in each group. First of all, each group carries out tug-of-war of the neck, wraps the rope around the neck, turns around and crosses the rope, and the two start back to back. When the host calls 123, release the bell at the center line and the two will start pulling in the opposite direction. When the bell crossed the border, they won. The winners of each group will conduct Pk again, and the winner will get the prize.

B, parcel delivery: rules of the game: the number of visitors is not limited. When the host called to start, the first guest began to hand the flowers in his hand to the next person, one by one. When he calls to stop, the person with flowers in his hand will answer the host's question, and if he gets it right, he will get a prize. If he answers wrong, he will perform in public (singing, dancing, telling jokes). )

C, Love Song Solitaire: The rules of the game: five people in a group, starting with the word "love", each player must sing the lyrics with the word "love", and each person can sing at least one sentence. As for the players who can't sing within the specified time (10 second), they will be eliminated, the competition will continue, and the winner will receive a prize.

Specially recommended: Ganzi Tibetan Autonomous Prefecture Intangible Cultural Heritage Museum (Happy Valley Mountain)

An exhibition hall reflecting the folk customs, labor scenes, religious customs and life prospects of Tibetan people living in the Kangzang Plateau. There are many cultural relics at the provincial and ministerial levels, which can let tourists know more about Kangba culture and experience Kangba diet. Appreciate Tangka live painting, Tibetan handicraft production, Tibetan medicine, etc. Visitors can experience, witness and understand the essence of Tibetan excellent traditional culture in Kangzang area.

Remarks: On the day of 65438+1 October 1 day (National Day), all tourists born on 65438+1October1day can enjoy the preferential policy of visiting scenic spots and museums for free on that day with their ID cards.