How to write a promo _ model essay for a promo

With the rapid development of China's economy, China's foreign investment promotion activities are becoming more and more frequent. One way is to make a promotional film to attract investment. How to write the script of the propaganda film? The following is a sample script for the promotional film. Please refer to.

How to write a video script? 1. Script writing skills

The script writing of the propaganda film should be skillful, and the scene separation skills should be used in the script writing process, which should conform to the cognitive law and logical law, and the lens combination skills should be full of rhythm. The natural smoothness of the propaganda film is reflected in the combination of shots and pictures. The picture of the promo should be compact and logical. Only in this way can the script play a greater role in the shooting process, and a skilled script is a good script.

Second, the script writing time

In the process of script writing, it is not completely unlimited, it is limited by rules and regulations, and time is one of the important ones. Script writing should consider the time of the promo. For example, a short promotional film needs less aimless long shots and more short shots that convey information accurately and quickly. Script writing should fully grasp the time, so as to effectively use the transmission of the lens.

Third, the script writing-voice

Sound is one of the three elements of a promotional film and occupies an important position. When writing story board for a promotional film, it is also important to know when you need sound and when music appears. It should be mixed with the style of the promotional film. The atmosphere of the propaganda film is set off by sound. Sound is to show some realistic effect, and music is to render artistic atmosphere. Fully mastering the use of sound will make the promotional film more rhythmic and effective.

Four. Scripting-Pictures and Instructions

The picture is the visual transmission of propaganda information, and the explanation is integrated with painting. The fluency and observability of the propaganda film are largely reflected in the picture. In the production of promotional videos, the picture is an important embodiment of the content, and the explanation is the statement of the content. The two should be as natural and harmonious as possible according to the requirements of creativity and performance; It is particularly important that the commentary should be written in a practical way and can't be described at will. Many corresponding pictures can't be shot at all or even the shooting cost is too high. Here we should not only pay attention to the realization of the picture, but also pay attention to the value ratio of the realization of the picture. Script pictures and instructions must be well thought out in order to be orderly.

In the filming process of the promotional film, script writing is to establish a theoretical framework for the whole filming and is the chief engineer of filming implementation, so it is very important to do a good job in script writing.

Video script 1 sequence: UU missing

1. Morning, panoramic view of Shenzhen.

2. In front of the Civic Center, the huge UU billboard is bathed in sunshine and the camera is turned on. The little girl in the bidding film waved to UU on the billboard and invited her down. UU jumped off the billboard.

3. The little girl and UU held hands in ecstasy and drew a picture.

4. The position of the mascot billboard UU is left blank. Video script 1. Accept the task

1. Similar to the title of the American anti-terrorism blockbuster "24 Hours", the countdown board "12" in the Civic Center flashes, but the color is changed to red. (Note: The sound effects are exactly the same)

2. Shenzhen, 8 am, people and cars at work, landmarks, buildings, Shenzhen airport and railway station have obvious signs.

3. Shenzhen Universiade logo. The office of the Executive Committee of the Universiade is tense and busy.

4. A picture appears on the main computer screen of the Universiade: 12 hours before the opening ceremony of the 26th Universiade. UU, the mascot of the Universiade, disappeared mysteriously. UU standard image. (The subtitles on this screen can be selected in different languages according to the propaganda country. )

Second, the emergency dispatch

5. Laboratory of Shenzhen Graduate School of Tsinghua University. Sam, an American student in a white coat, quietly left when his cell phone rang and a line "Start here" appeared on the screen.

6. Moussa, an international student who is windsurfing at Dameisha Beach, suddenly heard the phone ringing at his waist, and the screen said "Start here".

7. The mobile phone of Li Li, a female college student who is sketching in the Hakka paddock, rings and the screen says "Start here".

8. "Start here" giant sign. Sam, Lily and Moussa descended from the sky. They all stood in front of the sign.

9. What Sam looks like. (White, short-sleeved shirt, suit pants, black-rimmed glasses, gentle and highly educated family)

10. Lili's modeling debut. (yellow race, high ponytail, short-sleeved T-shirt, red shorts, dynamic and lively dream family)

1 1. The appearance of Musa. (Black, short toe, hip-hop sportswear, young and fashionable)

12. The giant sign "Start here" gives instructions: find UU (the instructions are given by sound. The language depends on the country where the promotional film is promoted, and the sound is processed into the way the robot speaks)

13. Sam, Li Li and Moussa crossed their hands, revealing the "Five Stars Out of the East" armband on their wrists.

14. The three raised their arms, and the five golden characters "Five Stars Out of the East" flashed special effects.

15. Three people shouted in unison: "Start here!" Then run away in three directions. (From the perspective of theme music, it is suggested that the theme music of the promotional film is the repeated singing of "Starting from here". )

Three people or three people parkour

16. Parkour route in Sam: the landmark buildings of Shennan Avenue, such as Wang Di Tower, Phoenix Tower, City Hall, Concert Hall, Book City and China Merchants Bank. Paying attention to the interaction between Sam and different professional groups in these buildings not only shows the urban landscape of Shenzhen, but also shows the professional characteristics of the young city residents: white-collar workers, clerks, designers, civil servants, artists and so on. In the civic center square, the mobile phone shows: "UU may be here." A group of boys and girls dressed as white-collar designers and civil servants formed a human wall and danced street dance to stop Sam from passing. A girl pulls Sam, and Sam dances with her. She bypasses the wall, says goodbye politely and continues parkour.

17. Lili Parkour Route: Famous tourist attractions in Shenzhen, such as splendid china, Window of the World, Happy Valley, OCT East, Dameisha, etc. Pay attention to Li Li's happy sharing in these landscapes, show the green environment and tourism characteristics of Shenzhen, and show the youth and joy of this young city. At the window of the world, Li Li's mobile phone shows: "UU may be here." A group of actors of all colors formed a human wall, blocking Li Li's way. They are tap dancing, Li Li closes the rhythm, walks through the wall step by step and continues to parkour.

18. Moussa parkour route: Shenzhen's famous stadiums and mass sports in streets and parks. Pay attention to the joyful interaction between Li Dalong and the sports crowd in these places, show the vitality of this young city, and show the advanced sports facilities in Shenzhen to the world. At the Shenzhen Stadium, Moussa's mobile phone showed: "UU may be coming." A group of athletes and cheerleaders formed a wall to block the entrance. They were jumping cheerleaders. Every boy holds up a cheerleading girl and spins in the air. At this moment, Moussa found himself in the air. Looking back, it turned out to be a super fat girl dragging his body and giggling at him. Moussa showed an embarrassed and embarrassed expression, and then made a beautiful big split in the air. A kite turned over, climbed over the crowd and continued to parkour.

Fourth, everyone parkour.

19. A group of people parkour behind Sam (that is, white-collar workers in the civic center) looking for UU.

20. A group of people parkour behind Li Li (the actor at the window of the world) and ask passers-by about the whereabouts of UU.

2 1. A group of people followed Moussa (athletes and cheerleaders in the stadium) for parkour, looking for UU.

22. Three groups of people gathered in front of the statue of Deng Xiaoping in Lianhua Mountain.

23. In front of the statue, an elderly couple dressed in white Hanfu were beating Tai Ji Chuan.

Sam, Lily and Moussa looked up at the same time.

25. Sunset is all over the sky, and there is a colorful kite in the sky. There is a line written on the ribbon of the kite: "UU is on the east coast."

26. Team Three crossed their hands, raised their arms and shouted "Start here".

Five, the task is completed

27. Seaside and beaches in the east are empty and quiet. The harbor lights are reflected on the sea, but the sky is still bright.

28. When the lights are on, Shennan Avenue is full of traffic.

29. Sam, Li Li and Moussa performed parkour magic and flew over overpasses, tunnels and viaducts. All roads leave a river of light. That's great.

30. The little girl and UU are waiting in Ji Jiao.

3 1. A bottle floated out of the waves.

32. The little girl and UU can't wait to pick up the bottle.

The little girl was very surprised. She picked up the bottle and opened the cork. The receipt came from the last person who was invited to attend the Shenzhen Universiade.

34. Sam, Lily and Moussa found UU and the little girl falling from the sky.

Sam, Li Li and Moussa reported to the Universiade Executive Committee that "UU has been found".

The staff of the Universiade applauded and cheered. Red subtitles on the display: before the 26th Universiade 10 minutes. Sam, Laurie and Li Dalong took the little girl into the air.

37. The little girl holds UU in her hand.

38. The brightly lit opening ceremony of the Universiade.

Sam, Lily and Moussa escorted the little girl into the gym.

40. The little girl let go of UU, and the audience cheered and fireworks flew.

4 1. The caption "20__, Meet Shenzhen" appears on the background of fireworks.

Promo script 2 background video:

The rotation mode of Ningdu people's annual meeting celebration.

The text about the introduction of Ningdu people rises slowly from the bottom of the screen.

When the words gradually rose, the male host began to read the words on the screen to the manuscript with a passionate tone.

Background music:

Background music of pirates of the Caribbean movies

Major events in the development of people's network in Ningdu area

On September 8th, 20__, under the planning of Electrified Qin Ning, with the help of many villagers in Ningdu, Shenzhen, Ningdu People's Network was registered in Shenzhen and successfully launched. The website design director and ashes member designed the first image logo for the website. The name of the station is "Ningdu Prefecture People", which means that Ningdu should be in line with the ancients and encourage the younger generation to make more contributions to the development of Ningdu.

On April 8, 2000, at the request of the host qian yao, the "Country of Literature and Poetry" was officially launched. His establishment means that Ningdu literature, known as "hometown of literature and poetry", has entered the era of internet interaction, which has opened up new ideas for the development of Cuiweifeng Poetry Magazine, a folk poetry magazine in Ningdu.

At the end of 20 _ _ _, the website put forward the first five-year development plan, and took the spirit of humanistic care as the main service purpose of the website for the first five years. Li Xinping became the first beneficiary of Ningdu People's Network's donation through network power. Created a precedent for Ningdu network donation. At the same time, the network added 1675 registered members.

In June, 20 _ _ _, the website re-planned the section setting, positioned the customer's needs, and opened up many sub-columns under the big section. At the same time, the second logo of the website was grandly unveiled.

On June +20 _ _ _ year1October, 5438, the people in Ningdu area launched the charity activity of "Visiting Left-behind Children", which was supported by netizens and local netizens. The website has become the largest community website in the local area, with the highest popularity and the top three searches. In February 65438, Ningdu People's Society was established in Ningdu, and a series of activities were carried out, which deepened the contact with local members. This year, the website held its first annual meeting in Ningdu, becoming the first local website to hold a large-scale annual meeting. The number of registered people increased by 2 100.

20__, the website has been upgraded in an all-round way, becoming a comprehensive community integrating forums, shopping malls, personal space, games and entertainment. Further strengthen the convenience service function of the website. 5. 12 After the Wenchuan earthquake, Ningdu People's Society actively held a charity sale with New World Store. And gradually undertake advertising business, and establish cooperative alliances with badminton associations and outdoor activities around the country. Ningdu TV reported many times the activities held by Ningdu People's Network in Ningdu.

At the end of 20 _ _, the website held its second annual meeting in Ningdu, with nearly 200 participants. The number of registered people has increased by more than 3500.

20__, the website bought an independent server, which solved the inconvenience caused by renting space. Bambusa, a community section, actively planned and launched activities such as community altar flower bed grass selection, on-site auction, online photo contest, audio and video explanation, which further strengthened the internal interaction of the forum. At the same time, Shanghai, Shunde, Wenzhou and other fellow groups are also actively carrying out activities, becoming a force to be reckoned with outside the website.

20__, due to the appeal of netizens, the website held a two-week online donation activity, raising a total of more than 7400 yuan. In the same year, the website achieved initial results in building a bridge between the people and the government. The number of registered people has increased by more than 7800.

Ningdu People's Network now has about 6.5438+0.6 million registered members, and the potential users account for 85% of Ningdu netizens, with a daily PV.

More than 60,000, and the average daily posting volume exceeds 1000! Everything is inseparable from the efforts and support of every member. Let's celebrate our Ningdu people with the warmest applause.

After the subtitles, the picture returns to the background of the rotating stage, and the background music is pushed loudly for ten seconds.

Promo script 3 Dawenkou town central primary school

July, 20_

6,000 years ago, the ancient Dawenkou people created a miracle of survival and a splendid Dawenkou culture here, and the ancient Dawenkou River gave birth to generations of hardworking Dawenkou people. Since ancient times, civilization has achieved fruitful results, and Qilu must compete for Wenyang Field. On this fertile soil, beside the Dawen River, there is a shining star of education. In the ever-changing Dawenkou town, an enterprising school has emerged. Here, it is the place where young eagles spread their wings; Here, it is the stage for dreams to take off.

(Lens: Dawenkou Ruins Museum, Dawenkou River scenery, overlooking the campus, showing the close-up of "Building a Happy Life with Responsibility and Love", flag-raising ceremony, accompanied by the sun generate, and the title of the propaganda film)

(Explanation) This is a campus full of books, a paradise for watering new buds and a cradle for cultivating ideals. Here, it is Dawenkou Town Central Primary School in Daiyue District.

(lens: sunny, from far to near, showing the school gate and school name, smiling faces of students entering the campus)

Chapter One: Fragrant Campus

Dawenkou Town Central Primary School was newly built in June 2004. The school covers an area of 23,600 square meters, with a green area of more than 6,000 square meters and a building area of 7,200 square meters. There are 12 classes with 589 students. The enrollment rate, consolidation rate and graduation rate of students are all 100%. There are 28 faculty members, including 22 senior primary school teachers, 9 outstanding municipal teachers, outstanding class teachers and outstanding teachers in the teaching field. The school has a unique geographical location. The campus is full of flowers, green grass and trees. Teaching buildings, office experimental buildings and teachers' apartments are scattered all over the place.

There is a send; Network system, multimedia teaching system, monitoring system, campus broadcasting system, library, laboratory, slag runway and other school buildings and supporting facilities are readily available. The exquisite paintings and calligraphy works created by teachers and students and the novel and rich window newspapers are unique and elegant, which is pleasing to the eye. Traditional culture and education, classic reading, famous sayings and epigrams can be seen everywhere, just like fragrant flowers and plants dotted every corner of the campus, so that every nuance can have a spiritual dialogue with you. Here, the elegant and pleasant campus environment is integrated with the rich flavor of the times, and man and nature develop harmoniously under the modern educational concept.

(lens: the school appearance and the construction of each department corresponding to the corresponding text)

Chapter two: cradle of famous teachers

The school attaches great importance to the construction of famous teachers, and provides opportunities and platforms for the growth of famous teachers through various channels and measures such as professional training, continuing education and studying abroad. The school pays more attention to the cultivation of young teachers, so that they can be tempered into steel in various studies, practices and competitions.

(lens: teachers in the teacher's office are studying textbooks, correcting homework and exchanging teaching)

Teachers are young and energetic, love their jobs and work hard. In the process of continuous promotion of quality education in Daiyue district and Dawenkou famous teacher project, they are determined to forge ahead and give full play to their individual and collective wisdom and talents. "The sword front comes from sharpening, and the plum blossom fragrance comes from bitter cold." It is precisely because every teacher has a lifelong dedication to teaching, an exploration spirit of studying hard, a fighting spirit of being unwilling to lag behind, and a dedication spirit regardless of gains and losses that he can win countless praises for the school.

(lens: the style of the teacher in class, the pictures of cordial conversation and counseling with the students, etc. )

In recent years, teachers have actively participated in all kinds of teaching skill competitions, and won more than 5 awards 15 at the district level and more than 20 awards for teachers' papers at the municipal level. Many teachers were rated as key teachers or advanced teaching individuals at city and district levels. The strong teaching staff has become a spiritual aid for students, and its strong educational synergy has promoted the rapid and high-quality development of the school.

(lens: the issuance of various award certificates)

Chapter III: Lide is a human being.

Guided by Scientific Outlook on Development, the school adheres to the purpose of "running a high-quality education that people are satisfied with and cultivating qualified development talents in society", always implements the educational concept of "serving students' development and laying the foundation for students' success", comprehensively implements quality education, vigorously promotes educational innovation, advocates environmental education, builds a harmonious campus, and truly practices the student training objectives of "mental health, sound personality, strong physique and excellent grades".

(Lens: the layout of school-running concept, the scene of leaders' meeting, and the scene of students' studying hard)

People-oriented education, moral education first. Schools continue to explore and improve new ways of moral education, looking for new methods. Moral education classes with distinct themes will entertain and entertain, and the flowers of moral education with upward goodness will be poured in every student's heart; The "speech under the national flag" at the weekly morning meeting inspires and nourishes students' hearts; The development of moral education activities, such as traditional culture, classic reading, holiday education and gratitude education, has standardized students' daily behavior and promoted students to develop good study and life habits. Various forms of moral education activities such as "silent spring rain" have cultivated students' sentiment, shaped students' personality and promoted the healthy growth of each student.

(Lens: corresponding scenes such as moral education class, speech under the national flag, classic reading, disciple rules and rhythm, and various speeches)

The construction of excellent school spirit has created a scientific and harmonious educational environment, promoted the formation of civilized and progressive excellent school spirit, fragrant fruits and other honors. In the past two years, students have made remarkable achievements in participating in various activities and competitions. The student football team has participated in municipal competitions on behalf of the whole region for many times and achieved excellent results. (lens: student award certificate, student performance scene, photos of football players)

Chapter four: fruitful results

Chasing the wind and the moon to create the future, Chunhua Qiushi is in the apricot altar. Hard sweat pours out the fruits of quality education. 20 10 school was named as "municipal standardized school", and this year, "provincial standardized school" will be established. For eight consecutive years, the school was rated as "the advanced unit of education and teaching in the whole region", and 20 10 was rated as "the experimental demonstration school of scientific topics in Shandong Province", and the quality of education and teaching ranked first in the town for eight consecutive years.

(school honor display)

The development of Dawenkou Central Primary School can not be separated from every hardworking and persistent educator, nor can it be separated from a sincere, United and enterprising leadership team.

(lens: the scene where the leading group meets to discuss)

The headmaster's enthusiastic speech: (actual voice) (speech abbreviated)

"The road is long, Xiu Yuan, and I will go up and down." Dawenkou town central primary school will conform to the development of Dawenkou culture and the leap-forward development of Dawenkou's bright future, and realize a qualitative leap and a new take-off. Looking forward to the future, although we have a long way to go, we are full of lofty sentiments and go forward bravely. In this era full of opportunities and challenges, Dawenkou Town Central Primary School, which is pioneering and advancing with the times, will set sail in the sea of quality education reform and will sail for a better tomorrow!

(lens: the whole picture of the school, the picture of sailboats splashing in the sea, etc. )

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