Traditional Culture Encyclopedia - Photography major - Is it good or bad for Zaozhuang to spend a lot of money to build the ancient city of Taierzhuang?

Is it good or bad for Zaozhuang to spend a lot of money to build the ancient city of Taierzhuang?

The ancient city of Taierzhuang, for Zaozhuang, is definitely a good thing with more advantages than disadvantages. Simply analyze the reasons.

Taierzhuang Ancient City is a scenic spot built in 2009, with an investment of 7.2 billion yuan and an area of more than 3,000 mu. Why build such an ancient city? Is it worth spending 7.2 billion?

First, why build the ancient city of Taierzhuang?

The ancient city of Taierzhuang is the result of the exhaustion of coal resources in Zaozhuang, which restricts the overall economic upgrading and has no choice but to transform.

1, no way back

Shandong is a big province with traditional industries accounting for more than 70%. After 2008, it encountered development bottlenecks. Taierzhuang District has also made some efforts on how to transform from a resource-based city into an ecologically beautiful and livable new home oriented to emerging industries, especially cultural tourism.

2. Risks coexist

Building such a new "ancient city" is risky. Look at Tai 'an Dongping Lake Shuihu Film and Television City, Weihai Huaxia Film and Television City, Chengdu Longtan Water Town, Guizhou Shuixi Ancient City, Chongqing Changzhou Ancient City, Hunan Tongguan Kiln Ancient Town ... There are many failed cases.

3. Geographical advantages

Taierzhuang and Shuihu Studios have similarities, both relying on water. The former is the Grand Canal, and the latter is Dongping Lake, which is the shooting base of Water Margin. Taierzhuang is located in the transitional zone, which is the core section of the north-south boundary of the Beijing-Hangzhou Grand Canal. For a long time, merchants have gathered and the North and South cultures have blended. Even Kangxi praised the scenery of Taierzhuang as the same as that of Jiangnan water town!

4. Benchmarking management and market

Taierzhuang Grand Canal twists and turns, which is more conducive to creating a water landscape. Wuzhen, planned by Chen Xianghong in 2009, is the best benchmark. Later, Chen Xianghong did the same thing and built a Gubei Water Town in Beijing. Taierzhuang is located at the junction of southern Shandong and northern Jiangsu, with dense population and high consumption level, but it lacks five-star scenic spots and has market demand.

5. Historical background

This ancient city has a long history. There were settlements in Qin and Han Dynasties. In the Tang Dynasty, Taijia built Taijiazhuang, and in the Northern Song Dynasty, iron ore was developed on a large scale. It flourished in the Ming and Qing Dynasties. During the Wanli period of the Ming Dynasty, the diversion of the Beijing-Hangzhou Grand Canal brought prosperity, and Qingganlong was awarded the title of "the first village in the world".

Tucheng was built in 1647, with an area of about 1. 1 square kilometer. In 1857, 8 streets, 400 lanes and 13 docks were built on a large scale, with a population of 5,000 households and more than 20,000 houses.

6. Anti-Japanese Hero City

The war of 1938 turned everything into ashes. Taierzhuang, a heroic city, went down in history because of its great victory in annihilating 20,000 Japanese devils. It is precisely because of this that the ancient city of Taierzhuang is well-known and has some luck in its own transportation.

Second, is it worth spending 7.2 billion?

Cultural tourism is a smokeless industry, a sunrise industry and an industry with great development potential. The investment in scenic spots is huge, and the complaint recovery period is long, but the flow is large enough to form good benefits. Take the last three years as an example.

1, 20 17

The tourist reception volume was 5818600 person-times, the operating income of Gucheng Group was 347 million yuan, and the comprehensive income of Gucheng format reached138 million yuan, achieving the goal of doubling the comprehensive income of Gucheng Group and format in two years.

2、20 18

The number of tourists is 7001.6 million, and the comprehensive income of the ancient city is 2 billion, an increase of 45%.

3、20 19

The number of tourists was 7.6 million, and the comprehensive income of the ancient city was12.36 billion yuan, an increase of 13%. You know, the GDP of Taierzhuang District is only 1 1.47 billion, and the ancient city accounts for nearly 2 1%.

From the data point of view, the construction of Taierzhuang ancient city is indeed meaningful, and it has also become one of the scenic spots in Shandong 12 5A. In a word, last stand's investment is still very valuable.

Third, how to better promote the ancient city of Taierzhuang?

The propaganda of Taierzhuang ancient city is still good in Shandong, especially the slogan is second only to Mount Tai's "Climbing Mount Tai to keep safe".

1, advertising language

There is heaven in the world and Suzhou and Hangzhou in the world, which is not as bright as the ancient city of Taierzhuang! This slogan is very popular.

Step 2 do activities

Taierzhuang Ancient City is different from Song Cheng's performing arts, focusing on traditional festivals, festival culture and activities to enhance its popularity.

3. Jiangbei Water Town

In the north, especially in many ancient cities in Shandong, such as ancient city of qingzhou, which is short of water, Liaocheng, which is full of water, has been demolished.

4. Canal culture

From June, 2065438 to June, 2004, the Grand Canal successfully applied for the World Heritage, which is undoubtedly a great benefit to the ancient city of Taierzhuang.

Step 5 Use night performances

Many man-made scenic spots don't have the scenic spots of Langzhong and Pingyao ancient cities, but Taierzhuang ancient city makes full use of the night view.

6. Anti-Japanese plot

Taierzhuang triumph, the first large-scale victory after the Anti-Japanese War, is the golden signboard of the ancient city.

The ancient city of Taierzhuang is so successful that ancient city of qingzhou, the second ancient city in Shandong Province, was built and put into operation 20 1 1!

However, compared with Song Cheng, San'guo City, Hengdian Film and Television City and Wuzhen in Jiangsu and Zhejiang, Taierzhuang Ancient City still has a big gap, mainly because its content is promoted by Wang Lishi, which needs to be improved!

I think, although the ancient city spent hundreds of millions, it is not a simple antique building. With the help of history, it was restored (although it was reconstructed, it included history and culture). Looking at the small town of Zaozhuang, what else can make the world remember the battle of Taierzhuang and the ancient city of Taierzhuang? It is undoubtedly a good business card. How much economic benefits can be created for the time being, but it really improves the popularity of Zaozhuang and Taierzhuang, and we should thank Secretary Chen Wei.

Huge investment, lasting significance and high returns. Secretary Chen Wei's painstaking masterpiece will go down in history forever, and people will never forget …

This is of course a good thing.

The worst part of this money is spent on the so-called people's livelihood (pipeline construction, welfare, subsidies), which is a complete waste of water in Europe and America.

This money is suitable for a tourism project, with 3,000 mu of land, and it also leaves an iron rice bowl for others. That is, the price is relatively expensive (an acre is calculated at 666 square meters, and a flat is 3600. Everyone knows that playing hurts.

The most cost-effective thing is to conduct industrial research about 200 kilometers, investigate various industrial end products, and which industry has low competition (there is no such product around), and go outside to attract leading enterprises from all over the country to invest. If you don't come, you will invest 30 million yuan to build a factory, give the factory to the second or third child, and sign an agreement to pay taxes to the district. 7.2 billion can engage in more than 200 projects (it is estimated that there are not so many industries taking advantage of loopholes, then engage in upstream and downstream projects), and one of the ten projects is also 20 projects. Winning a big project can support tens of thousands of people.

Retro architecture Taierzhuang, one is the early architecture, and the other is this retro innovative concept. It made Taierzhuang famous. Otherwise, who knows Taierzhuang?

One of the night scenes of Taierzhuang

Following the retro architecture of Taierzhuang, retro styles flocked to many cities across the country. Follow the trend and innovate, then it is not a level. Innovation makes people feel different, different and different. Taierzhuang had this taste at the beginning of its opening. Many retro cities that follow the trend have undoubtedly become paste and copy. Its significance is greatly reduced.

The second night scene

Of course, retro is not a simple restoration, but more about showing your historical background. Enlarge if you have inside information, and wait for accumulation if you don't.

The third night scene

In a word, the retro architecture of Taierzhuang is successful. At least direct income or indirect publicity will be immeasurable. As for how to carry it forward in the future, it depends on the wisdom of future generations.

This ancient city is really well built! It has historical and cultural connotations and has the significance of national revolutionary education. Visiting the ancient city is not only a tour of lakes and mountains, but more importantly, let people remember the martyrs and heroes who died for their country and let people know that today's happiness is hard-won. ...

Zaozhuang Taierzhuang invested 7.2 billion yuan to build an antique city, and Tengzhou spent 7.2 billion yuan to build it. I don't know who is developing in a good direction. I think people in both urban areas know it, because their incomes are different.

Good use is good, bad use is bad, and the present situation is mixed.

Do you still have to ask?

Of course it is beneficial!

Rebuilding the ancient city of Taierzhuang,

Not only has Zaozhuang's tourism culture industry developed,

Has brought about economic and cultural development,

But also carry forward that righteousness of the Chinese nation,

This cannot be measured by money.

Since it has been built, there is no difference between good and bad.

The government also hopes that Zaozhuang will have a good development.

I am very supportive of this.

Others, I hope Zaozhuang will lower the ticket price, improve the service facilities, and let those who go have a good sleep.

Give me a good review after you leave.

Anything else?