Traditional Culture Encyclopedia - Photography major - Professional brand design

Professional brand design

Professional brand design includes West Kyuuli Yan Institute, Barton Brand, etc.

1. Sekoli, a Sekoli cosmetics agency

Sekoli, a Sekoli cosmetics agency, focuses on brand e-commerce solutions, visual upgrades, and brand beauty. Its partners are the top visual designers in the country. IP, a specially invited expert from the brand expert group of the Ministry of Industry and Information Technology, is the leading still life photography agency in China, serving Bosch, Bestore, Supor, a1, Xuanma, Guanzhan, Toshiba, Roman and other brands.

2. Barton Brand

Barton Brand Design Company was founded by well-known directors in the industry. It has focused on brand planning, brand design, VI design, logo design, packaging design and brand space for 13 years. A full-case planning company that provides brand strategy consulting such as design, and many of its works have won the German Red Dot Award.

Introduction to core design of brand design:

1. Design is the tip of the iceberg, but it is crucial! If you understand the brand as an iceberg. The cultural system, employee behavior, organizational structure, core technology, marketing methods and other elements of the brand or enterprise are the main components of this iceberg. Although hidden underwater, they are the most powerful support and driving force for brand development. But all this must be recognized by the public through a series of complete and effective visual design and brand promotion.

2. Return to the origin and discover the essence of the project or product! Design master Naoto Fukasawa's sofa design principles tell everyone that aside from the cushions, backrests, etc. that appear to be a sofa, it is actually just a stool. Designers should think as simply as possible and design accordingly.