What strange and effective promotion methods have you seen?

1. Unique pricing promotion method: In many "automatic price reduction shops" in France, every product in the shop is marked with the date of first exhibition, and the automatic price reduction method is indicated: it is sold at the marked price before 12 days, automatically reduced by 25% after 12 days, and reduced by 50% after 19 days. Because people are always worried that the goods that have been reduced in price will be bought by others, the business in the store is prosperous all the year round;

2. Try on potential celebrities and try the pioneering method: Every time the German Addis company designs new shoes, it will give them to some potential athletes. As a result, Owens put on this kind of shoes, won four gold medals at once, became a smash hit star, and the company's shoes became red.

3. Promotion method of "please enter the urn": Ekek Company, which operates beds in the Netherlands, has divided many "suites" in many stores, imitating hotel rooms and welcoming customers to try to sleep. For example, the top 30 customers can sleep in the new bed in the "suite" for one night, and after breakfast the next day, they can buy the new bed they slept in at a 50% discount.

4. "Looking for correlation" sales method: This is the first move invented by Johnson & Johnson Company in the United States. Through the subtle chain relationship between commodities, they are combined and then sold to customers. Make customers feel convenient and practical. Such as desks, all kinds of matching pen and ink paper, telephones, desk lamps, ashtrays, teacups, etc. Sell it together.

5. "Expert teaching" sales method: refers to hiring experts, authorities and scientific and technological personnel who have specialized knowledge and research on a certain commodity to preach and impart professional knowledge related to the commodity at the sales site, so that customers can have a sense of dependence on the commodity and further understand the characteristics of the commodity, thus generating a desire to buy.

6 "Deliberately create strange people, scandals and anecdotes": people with strange shapes are regarded as "waste people" by mortals, but reasonable use can achieve miraculous results. For example, hire ugly women with beautiful women, gnomes to explain diners, and blind people to develop photos in darkrooms. One year, a city held a float parade. A general manager invited a giant to sit on the company's float, and sent two beautiful hostesses to stand on both sides for a street parade, which caused a sensation in the whole city. The name of the company suddenly sneaked into people's hearts. A businessman took a fancy to a picture of an unsalable European girl bathing naked by a stream, and immediately bought the copyright and printed 500,000 copies. He put an enlarged photo in the window of a big store, and then found a group of young people dressed as beggars to make some dirty jokes in front of the photo every day. The businessman then called the Cultural Bureau and the TV station to demand that this evil, obscene and insulting cultural phenomenon be banned. After repeated attacks, many anecdotes in reality, especially celebrity scandals, can cause a sensation through manufacturing, and related goods can also sell well.