Common sense of art management

1. What do you need to learn before entering the art management major?

A: Comprehensive knowledge of art management (basic music theory and common sense of art management, China music history, western music history, China traditional music, common sense of art, common sense of drama and film), listening to and distinguishing the style of music works, writing papers and displaying artistic talents.

Written examination: analysis of artistic (film and television) works, theoretical basis of literature and art (common sense of literature and art), management foundation, etc. Interview: etiquette and talent, answer some questions from the teacher. It depends on different schools.

The scores of cultural courses are different, which varies greatly according to different schools!

Art and culture enrollment institutions are doubling every year, and the number of enrollment places is also increasing. According to incomplete statistics, there are more than 200 colleges with this major, such as China Communication University, Zhejiang Media College, Beijing Film Academy, Central Academy of Drama, Shanghai Theatre Academy, Shandong Art College, Jilin Art College, Yunnan Art College and other independent art colleges. Peking University, Shanghai University, Hebei University, Liaoning University, Sichuan University, Chongqing University, Shenyang University, Chengdu University of Technology, Jinan University, Qingdao Agricultural University, Shandong Institute of Economics, Jinan University, Southwest University and other comprehensive universities; Normal universities such as Beijing Normal University, Hebei Normal University, Shanghai Normal University, Tianjin Normal University, Sichuan Normal University, Shandong Normal University, Northeast Normal University and Chongqing Normal University; Nanjing College of Communication University of China, Zhuhai Branch of Beijing Normal University, School of Radio, Film and Television of Chengdu University of Technology, School of Humanities of Northeast Normal University, Shanghai school of visual arts of Fudan University and other prestigious branches and secondary colleges.

2. What is the art management exam?

Before 2007, the management of cultural industry was called cultural management, and its research contents included ten parts: research on the reform of literary and art system in contemporary China, research on cultural legal system construction, research on cultural market, research on cultural economic policy and cultural industry, research on the informatization construction of culture and art, research on social and cultural construction, research on the management and development of cultural talents, research on the construction of China library, research on foreign performances, exhibition market, and research on the present situation and development trend of network culture.

Cultural management has been expanded and redefined in the discipline guide of the 11th Five-Year Plan of National Arts and Sciences in 2007. Cultural management has evolved into cultural industry management, and its research contents include: "Research on the subject system of cultural theory; Research on China's cultural and artistic industry, cultural and artistic market and cultural and economic policies; Research on China's cultural security and its policies and regulations: research on public cultural and artistic service system: research on the present situation and development strategy of cultural and artistic exchanges between China and foreign countries: research on the construction of cultural and artistic informatization-research on the innovation of public cultural service model: research on the quality standard system of public cultural services: research on the evaluation system and performance evaluation mechanism of public cultural institutions: research on the present situation, development trend and countermeasures of network culture: research on the present situation and development trend of cultural and entertainment industry; Research on the present situation and development trend of audio-visual industry; Research on export policy of cultural and artistic products: research on the present situation and development trend of international media industry: translation and research of foreign art regulations. " For details of cultural industry management, please refer to China Cultural Management Communication Network.

3. The concept of art management

On Art Management As a new discipline, Art Management is in full swing in colleges and universities in China.

At present, there is no consensus on this major in China, and the running situation of colleges and universities is also varied, resulting in different students. Therefore, first of all, we need to discuss the basic problems faced by this subject in theory-professional attributes and related issues.

-Inscription management is to combine some scattered parts in order to play the function of the system. But how to combine the scattered parts, many people think it is just an art, relying on the wisdom and inspiration of managers, which is what we often call "leadership art"

In fact, management mainly depends on scientific system, and the imperfect system needs management art to make up for it. However, at present, there is no unanimous view on art management, a new major in China, especially on its disciplinary attributes. Different people have different opinions.

Is art management the first attribute of art or management? Should it be a big art management or a specific small art management? And should this management be for profit? And so on, these are some basic problems that need to be solved in the nature of this subject. First, art management belongs to management. Is art management a humanities subject or a social subject? Scholars in art colleges prefer humanities, emphasizing the spirituality and artistry of the subject and the sacredness and sublimity of art, as if emphasizing the management of art, which will cause great harm to art if not careful.

Indeed, literally speaking, art management is a radical phrase at the beginning, and its foothold is "management", followed by "art". That is to say, it talks about how to manage art, although it is not purely for management, but purely for profit maximization, but it still needs to achieve the optimal organization of the art industry through planning, coordination and control, otherwise its name should be "management art" or "art"

Art management, tourism management, hotel management and health management should at least tend to be parallel, if not parallel. It is one of many branches of management science. Although it has some specialties, it can't be regarded as a blood relationship with management, and it can't be regarded as different from the word "art".

Is it really that special to study with "art"? As everyone knows, which subject category does not have its professional particularity? In addition to routine project development, tourism management also needs to consider human and historical factors. Will the final result of tourism management also lead to the waste of tourism resources and become a group of mercenary "fruit sellers"? Art itself contains a strong humanistic component, which is doomed to be more humanistic than other management disciplines. However, it can only show that art management is a social discipline with a strong humanistic nature, and it cannot be denied that its professional attribute is a social discipline. However, this social discipline needs to pay more attention to the artist's creative ideas, the aesthetic connotation of works of art and other spiritual contents. As we all know, the humanities is a discipline system that takes people's thoughts, spirits, emotions, values and cultures accumulated in the spiritual world as the research objects.

Social science is a subject that studies human society and human social behavior. Art management naturally studies the social behavior and social phenomena of people in the art field, and its focus should not be on the artist's concept and spiritual world. What is spiritual is what the art discipline pays attention to.

If it is regarded as a continuation of the humanities, then managers and organizers only need to care about the artist's spiritual world and creative state. And you can ignore other things that have nothing to do with it. This is definitely not art management in the modern sense, but art criticism, art observation, or something else! In addition to providing creative space for artists, art management also needs to find suitable projects, funds, materials, works sales and other related matters for artists, and the latter matters seem to be the problems that need to be solved in the process of art management. From this perspective, it involves a series of issues such as projects, funds, sales and planning. This is not only an artist's personal creation problem, but also a social problem of a group.

Therefore, the ownership of art management is ultimately management. Management is an important means, whether it is the macro-state administrative management of art and culture or the micro-art intermediary management, its ultimate goal is to promote the prosperity of art through this means.

Second, the scientific nature of management and the artistic connotation of management. The scientific nature of management means that management has a theory to follow, and management knowledge may be mastered through learning. There are two main ways to learn, one is through books, teachers, computers, internet, television and other knowledge carriers, and the other is through practical activities, which is what we often call "learning by doing".

Both learning methods are very important. It is as important to learn from the successful experience of others and summarize the management theory as to summarize your own management theory in practice. In scientific management, people often make the following mistakes: blindly copying foreign management theories; Take the management principles in books as dogma; Think that management depends only on practice, and never trust management experts.

Especially the third view is very common among managers. The artistry of management means that management relies on personality charm, inspiration and innovation, but management itself has no rules to follow, and there is no way to master management skills through learning (especially book learning).

In terms of the artistry of management, people often make the following mistakes: overemphasizing the artistry of management, thus denying the scientific nature of management; It is believed that the art of management is born to a few people, so that most people can only be born in the position of being managed and led; There is a lack of scientific management system in management practice, and decisions are often based on managers' moods and likes and dislikes. Third, the scientific nature of management is the premise and foundation of management artistry. We believe that to do a good job in management, we must first admit that management is a science, and management mainly depends on a set of systems, especially the evaluation system and the incentive system.

People in reality.

4. What are the basic knowledge of management?

1. Management: "Command and control the coordination activities of the organization".

Management process includes planning, organizing, leading and controlling people and activities. 2. Management functions: The main functions of management are planning, organizing, leading and controlling.

(1) Plan: Establish organizational goals and formulate strategies to achieve them. The plan has the following three aspects: ① Research activity conditions.

(internal ability and external environment) 2 make business decisions. (Opportunities and threats, strengths and weaknesses, goals and objectives, environment) ③ Prepare an action plan.

(2) Organization: determine the organization and allocate human resources. Organizations should complete the following tasks: ① organizational structure and structural design; (2) Staffing, that is, putting the right people in the right posts and doing the right jobs; (3) Start and maintain the organization operation; (4) Monitoring operation.

(3) Leadership: motivate and manage employees and form a team. (4) Control: evaluate the implementation and control the resources of the organization.

From a logical point of view, the relationship between the four management functions is usually in the order of occurrence, that is, first planning, then organizing, then leading and finally controlling; From the management process, while controlling, it is often necessary to make plans or modify the original plans to start a new round of management activities; From the function, planning is the premise, organization is the guarantee, leadership is the key, and control is the means; The four functions are a complementary and closely related whole, and we can't emphasize one function unilaterally and deny the role of other functions. Example: The main functions of management are () A. Plan B. Control C. Check D. All the above answers are correct: AB.

5. Why does art design need management knowledge?

Management is a combination of design and art.

The design of 1. management lies in that management is an activity process, in which there are some basic objective laws and a set of scientific methodologies for analyzing and solving problems, which are constantly verified and enriched in practice and cannot be copied and learned, and can guide people to carry out effective management.

2. The artistry of management lies in emphasizing practicality and innovation. In order to realize management effectively, managers should give full play to their enthusiasm, initiative and creativity in management practice and combine management knowledge with specific management activities according to local conditions.

3. Management is not only a design, but also an art, an organic combination of science and art. Scientific management is the premise and foundation of art management, and art management is the supplement and perfection of scientific management. Effective management art is based on managers' understanding of the management theory on which it is based.

4, excellent managers must improve their management level through a lot of practice, creative and flexible use of design and artistic knowledge, in order to ensure the success of management.

Extended data:

Management knowledge that art design needs to master;

I. Sixteen modules of effective management:

1, excellent management team.

2. Scientific strategic decision.

3. Perfect enterprise system.

4. Reasonable salary system.

5. Effective incentive mechanism.

6. Effective communication mechanism.

7. Harmonious organizational atmosphere.

8. Detailed work plan.

9. A sound training system.

10, 5S management.

1 1, a learning organization.

12, innovative organization.

13, risk management.

14, quality management.

15, safety management.

16, patrol management.

Second, the six principles of effective management:

1, results-oriented

Management focuses on pursuing or achieving results. A principle of inspection management is: whether the goal is achieved and whether the task is completed. Of course, this principle is not applicable in all cases, and managers should focus on what is effective.

2. Grasp the whole

Managers become managers because they look at the overall situation, look at the whole, and take the overall development as their responsibility. Managers should understand their tasks, not starting from their posts, but focusing on how to use the knowledge, ability and experience derived from posts to serve the whole.

3. Focus on key points

The key to focusing on the main points is to focus on a few really important things. Many managers are keen to find the so-called "secret recipe", which is actually a risky behavior. If there is any secret recipe, it is that focusing on the main points should be the most important. Ability, skill, discipline and ability to focus on the main points are typical manifestations of high efficiency.

Step 4 take advantage

Using advantages means using existing advantages, not those that need to be re-established and developed. But in reality, many managers are always committed to the opposite aspect, that is, developing new advantages instead of giving full play to existing advantages. If so, even if the management method is skillful and scientific, the management mistakes caused will be irreparable.

Step 5 trust each other

How to create a harmonious and perfect working atmosphere in your own department or organization? Some managers follow textbooks in an orderly way, but the effect is not very good. In fact, as long as the manager can win the trust of the people around him, the working atmosphere of the department or organization he manages will be harmonious.

Step 6 think positively

The key to positive thinking is to think in a correct or creative way. The principle of positive thinking enables managers to focus on opportunities. In fact, finding and seizing opportunities is more important than solving problems, but this does not mean that managers can ignore existing problems. Efficient managers can clearly see problems and difficulties, do not avoid them, but look for possible ways and opportunities first.

References:

Sogou encyclopedia-art design

6. What are the necessary common sense of art test?

Five categories of art test, test requirements and employment direction.

I. Classified Art College Entrance Examination can be roughly divided into five categories: 1. Fashion performance, modeling major, art major, performance major, music major, broadcast host, director major, subdivision 1, fashion performance and modeling major. In fact, the major of costume performance in art examination is the major of modeling. Models wearing well-designed clothing display, also known as clothing exhibition, is a promotion of clothing.

Fashion performance major of Design College of Jilin University of Arts pays attention to the improvement of students' practice and theoretical level while paying attention to basic training and cultivating creativity. Actively encourage students to participate in social practice, at the same time pursue the combination of ability and art, and cultivate social talents with high comprehensive quality. After graduation, I can not only engage in the organization and arrangement of fashion models and fashion shows, but also engage in image design and fashion design management.

Training goal: to train advanced technical application-oriented professionals who can master the basic knowledge of fashion performance, have the ability and skills of fashion performance and engage in fashion marketing planning and image display in the clothing industry. Core courses: body training, dance foundation, music foundation, clothing technology and production, clothing CAD, marketing, clothing enterprise planning, clothing performance, makeup and hairstyle, clothing performance director, image building, body training, stage modeling training, clothing technology and clothing performance, enterprise marketing practice, etc. , as well as the main characteristic courses and practical links of each school.

Employment direction: Fashion show major trains model talents for domestic and foreign model agencies. At the same time, some fashion show graduates can also engage in fashion show teaching, fashion conference organization and director, fashion designer, model agent, fashion show host, fashion agent performance, staff and other related work. 2. Fine arts major: Fine arts, painting, fine arts education, art design, animation, film and television animation, drama, film and television art design and other majors that need to test the basics of painting.

Art special category: refers to the major that does not need to take the painting foundation test in the examination subjects of the enrollment school. Including: art (history, museum), calligraphy, sculpture, photography, thangka, costume design and performance.

Most fine arts colleges (departments) have professional examinations such as sketch, sketch, color, sketch, creative design and interview. Different professional entrance exams have different subjects and different requirements. For example, candidates applying for oil painting, mural painting, sculpture and other majors must complete the creative examination questions through sketch or color; Candidates who apply for Chinese painting and other majors often use line drawing to complete creative questions; Candidates who apply for decorative art design and other majors use craft design techniques to complete creative examination questions; Candidates who apply for art majors generally have to take exams such as art history knowledge, writing and interview. Candidates who apply for China's calligraphy and painting generally take an examination of the basics of calligraphy, seal cutting, ancient Chinese and traditional Chinese painting.

Employment direction: Art majors train senior professionals in the fields of art history and art education, such as teaching and research, art criticism and editing, art management and museums. Students can engage in art education, art research, cultural industry management, press and publication after graduation. Third, performance professional performance category: performance, film and television performance, opera performance, flight attendant, costume performance, performing arts and other majors.

The main contents of the examination are: performance (improvisation), recitation, singing (self-provided songs 1-2), body shape (self-provided dance, martial arts or gymnastics), proposition performance, artistic expertise display, interview (comprehensive quality) and so on. Employment direction: The employment prospect of performance major is good. Graduates can perform, manage, plan and organize in TV stations, TV drama production centers, film and television production companies, drama troupes, art performance groups, teaching and research units, party and government organs of various units, cultural communication companies and other units.

After graduation, students majoring in performance can find jobs such as literary and art groups, TV stations, film factories, film and television production companies, cultural management institutions, propaganda and cultural departments, large enterprises and institutions, performance, director, public relations, teaching and research in art colleges, etc. The employment positions of performance major are: kindergarten teachers, tea artists, lecturers, presenters, kindergarten primary school teachers, three-dimensional animators, Maya animators, children's English teachers, kindergarten teachers, sales agents for children's teaching materials, English teachers, animators and so on.

Fourth, music major music (vocal music): musicology (vocal music), music performance (vocal music), music education (vocal music) and other majors. Music (instrumental music): musicology (instrumental music), music performance (instrumental music), music education (instrumental music) and other majors.

Music (theoretical composition): musicology (theoretical composition), composition and composition technology theory, composition technology and other majors. For performing arts majors, there are four main subjects: main subjects (vocal music, piano, violin, cello, pipa, erhu and accordion), solfeggio, music knowledge and quality interview.

Music education major (normal class) mainly tests vocal music, piano, solfeggio, music knowledge and quality interview. Employment direction: Music majors are mainly divided into music theory, music performance, composition and composition art theory.

Judging from the current employment market, professional composers and music producers are in short supply and have broad employment prospects. Many students in this major are engaged in music editing in the media, or engaged in planning and brokerage in the field of communication, organizing cultural performances, and many of them become freelance musicians or create music studios with good treatment.

Music theory majors, in addition to teaching in colleges and universities, engage in music theory research and postgraduate entrance examination, can also engage in music editing in the media, or engage in planning and brokerage in the field of communication, and organize cultural performances. Music performance majors are mainly engaged in performance, teaching and research in professional literary and art groups, art colleges and other relevant departments and institutions.

Five, broadcast host, director of professional refers to broadcasting and hosting, hosting and broadcasting. Require the standard specification of Putonghua pronunciation; The vocal organs are normal, healthy and effective; Clear articulation and mellow voice; Good language perception and expression skills; Sharp thinking ability and adaptability, such as reading assigned manuscripts, improvising comments, adapting hosts, etc. Good image temperament and comprehensive cultural quality.

Employment orientation: China is a developing country, and the country is constantly short of electricity.

7. How to do a good job in management art

The art of management has existed since ancient times. However, until 1950s, with the rapid development of social economy, technology and culture, management problems became increasingly complex, which objectively required managers to master advanced management means and skills and pay more attention to management art. ..

The emergence and development of management art The Frenchman henri fayol first put forward the management art. He put forward fourteen management principles (division of labor, power and responsibility, discipline, unified command, unified leadership, individual interests subordinate to collective interests, personnel remuneration, centralization, hierarchy, order, fairness, personnel stability, initiative and unity). At the same time, he believes that managers must rely on "art" according to the special circumstances of various environments when choosing to use these principles. Drucker, a famous American management scientist, believes that management is an art, and different solutions should be adopted according to different situations. herbert simon, a representative of decision theory, put forward programmed decision-making and non-programmed decision-making, which distinguished deterministic decision-making, risky decision-making and uncertain decision-making. These are the original forms and components of management art.

It is the consensus of managers and management scholars to study management as an art. Generally speaking, management art is the product of management practice and the skill and realm for managers to skillfully use knowledge, experience, wisdom and intuition to solve problems timely, appropriately and effectively under random and uncertain conditions.

The foundation of management art The formation and effective application of management art is based on rich practice, profound theory and managers' own strength.

Practical foundation. Management goes hand in hand with human development, and it exists in all human activities. Therefore, practice is the direct source of management art ... Only in practice can people's cultural knowledge, legal policies and established rules and regulations be tested, correct theories, policies and systems be used to guide practice, and experience and skills can be accumulated and formed in the process of repeated tempering, tempering and even hardship. Therefore, without practice, management art will become a passive water and a tree without roots.

Theoretical basis. Management art is the skill of managers to solve specific problems on the basis of correctly understanding objective things and their laws. It not only comes directly from practice, but also must have certain theoretical guidance. Therefore, management art has certain inheritance and can be learned and taught. There are two main theories of management art dependence: one is basic theory, which mainly includes philosophy theory, economics theory and management theory; The other is methodology, which mainly includes system theory, information theory, cybernetics and modern mathematics. The art of management is to absorb the relevant ideas of the above theories as its theoretical basis and use the presented skills flexibly.

Strength foundation. Certain practice and theory are only necessary conditions for management art, not sufficient conditions. Managers must have certain qualities at the same time, such as good health, high energy, noble quality, general knowledge, professional knowledge, management knowledge and strategic thinking, be good at summing up experience, quickly find problems and find out the reasons according to intuition, have the ability to solve problems, not limited to previous experience and inherent knowledge, and analyze specific problems in order to properly solve problems.

The above three aspects constitute the foundation of management art.

Characteristics of management art Management art is an objective skill and ability, which has the following main characteristics: creativity. We divide management activities into two parts. On the one hand, people sum up past experience on the basis of understanding objective things and their laws, and make it institutionalized, standardized and formulated, and its applicable conditions remain unchanged. On the other hand, the applicable conditions of previous successful experiences have changed, or new situations and problems have emerged. In the first case, we can completely copy the original experience, adhere to the principle and apply the formula with confidence, which embodies the experience, systematization and standardization; In the latter case, we should judge the situation according to local conditions, rather than stick to experience, system and norms, which embodies flexibility, creativity and novelty.

It can be seen that management art is a creative management activity of managers. New ideas, new methods, new tricks and new ideas constitute the basic content of management art. Only by overcoming the rigidity, one-sidedness and limitations of conventional management can managers make management activities full of vitality.

Infectious. The art of management is always inseparable from the color sense and tendency of managers when dealing with problems. Management art, like other arts, can give people a beautiful feeling, arouse people's emotional resonance, and has strong appeal and attraction. Specifically, talking makes people love to hear, doing things convincingly, doing things yearning, and dealing with problems often makes people who are managed unable to accept it. Therefore, superb management art makes managers have strong appeal and cohesion.

Comprehensive. Management art is the summary and sublimation of managers' practical experience, the guidance and application of managers' knowledge and culture to practice, the full embodiment of their own wisdom and ability, and the management skills created by the present situation and environment. Therefore, the systematicness of management is the comprehensiveness in management art.