The reason for Jiang's success is not only concise short sentences,

From the content: the content of Jiang's copy is mainly about youth, ideals, love, friends, life, family, self, emotion and other experiences, ideas and values; From the way of expression: Jiang's copywriting always expounds the views, experiences and values about clarity, ideals and love from the customer's point of view, hoping to arouse * * * with emotion; In emotional shaping: create a very sad mood through the scene and clearly convey it to the customer, so that the mood of the target customer plummets and falls to the bottom, resulting in the effect of drowning in wine or drowning in wine; In the auxiliary tools: Jiang has insight into the events or experiences that easily make the target customers feel very sad, sad and lost, which makes most of the scenes created by Jiang sound * * *.