Is Hello Kitty a cartoon character there?

Kitty cat was born on 1974. At that time, Sanrio Company was scheduled to launch a small wallet, and the pattern on it hoped to design a brand-new role. Kitty's first generation designer Shimizu Zanzi thought of children's favorite animals at the beginning of the design, which are nothing more than bears, puppies and kittens. Since the first two have been introduced, she decided to adopt her favorite cat, so this little white cat with a red bow appeared in her wallet. Nobutaro didn't like it very much at that time, but strangely, the kitten became popular out of control.

Hello Kitty's Brand Story

kitten

There is such a kitten with a mouth (the author has indicated that she has a mouth), a round face, a bow in her left ear and a small tail. Her name is Hello Kitty, and Kitty is a cat without a mouth.

Edit the most marketable cat in this history.

founder

Nobutaro, the founder of Hello Kitty, sold silk and rubber sandals. He likes to add some small designs to his products to increase sales. He found that if he added a flower to his shoes, he could sell it at a higher price. Then he began to dump other cheap goods, adding some designs to the products every time. In the past 40 years, Sanrio Company in Nobutaro has developed 450 images, but only Kitty has really succeeded. Kitty limited edition diamond handbag

Grassroots marketing

This strategy has made Kitty deeply rooted in the hearts of the people. When Kitty Cat was launched, Sanrio Company did little market testing and advertising. Moreover, as long as Kitty's lovely and simple image is not tarnished, Sanrio Company promises to authorize almost any product (except cigarettes, alcohol and guns). After Kitty became famous, Sanrio seldom deliberately spent on advertising, but adopted the concept of all-round marketing. Hello Kitty is printed on every conceivable product, from stickers, pens, notebooks, clothes, toys, watches, cups, plates, chopsticks, mobile phones, toasters, trash cans, computers, treadmills, cars, and even adventure theme parks where people can be placed! And occasionally use limited products to stimulate collection behavior and repeat purchase rate. Kitty's success has also brought great business benefits to her business partners. Sanrio has authorized more than 500 Japanese companies and hundreds of overseas companies. Today, the unique image of Kitty cat has appeared on about 22,000 different products and sold well in more than 40 countries. In 2004, McDonald's officially launched mini Hello Kitty ornaments in restaurants, with different colors and lovely shapes, which immediately won the recognition of consumers. In Taiwan Province Province, because the mini Kitty introduced by McDonald's is very popular, whether to buy a Hello Kitty for each other has even become a sign for couples to decide whether to fall in love. There was even a riot when customers at McDonald's in Singapore lined up to buy a happy children's meal with Kitty and her boyfriend's dear Daniel as the theme. A series of effective sales strategies give full play to the commercial value of Kitty cats. It is reported that Kitty Cat earns 500 million dollars a year for the copyright owner Sanou Company, and also earns billions of dollars for companies that authorize the use of its image. It is said that Microsoft Company of the United States once envisaged to bid $5.6 billion for the copyright of Kitty cat. Even, her influence spread to the commercial field-the political war of words admitted by the authorities in Taiwan Province Province, the murder of Kitty in Hong Kong, the global cultural movement ... until someone took her as the theme of the paper. "She is like my lucky one", as Scarlett Johansson, the popular king of Hollywood, said, this round-faced naive kitten has made countless people's dreams come true, and she has also made her own cartoon business kingdom. This nameless kitten pattern, which originally appeared on cheap plastic wallets, has now become a lovely idol who has earned a lot of money all over the world. Moreover, don't forget, unlike Doraemon and Garfield, kitty is just a commodity, without the support of any movies or cartoons. This kind of cat with the most market value in the world, like the cartoon images of Snoopy, the world's most famous dog, and Winnie the Pooh, the world's most popular bear, is enduring, because it can create products that not only attract children, but also capture the hearts of women all over the world. For more than 30 years, this kitten with no mouth kept smiling, which made more children like it and became the most loyal playmate of many children. When a generation of girls grow up to be mothers, they will still like this cat as much as their daughters.

trait

So how did this kitten without a mouth win the hearts of girls? It turned out that the supporters interpreted her thoughts at will by this expressionless cat face. This is also the idea of Sanou, so that kitty cats without mouths can give consumers imagination and let people project their emotions on Kitty cats. In other words: if you think kitty is happy today, she will be happy; If you are in a bad mood today, Katie is blue. This role exchange makes people feel that she is a close partner. Japan is a developed industrial country, and the fast-paced work and life make people feel great pressure. However, the Japanese have their own way of decompression, that is, they don't want to grow up like children. They like those cute plush toys, cartoon clothes, backpacks and even laptops. Many girls in their twenties like to wear dolls and bows to play innocent and lovely. This pursuit of lovely elements has become a unique landscape in Japan. Kitty cat is cute, ironic and quite subversive. Therefore, she is very popular in Japan. In today's urbanization, in fact, not only Japan, but also urban people all over the world are generally facing the gradual alienation of interpersonal relationships. More and more urban new generations have become lonely and don't know how to communicate with people, while machines and toys have become the objects of their feelings, which has also contributed to the success of various animation products. So Kitty cat can not only win the hearts of children, but also adults and even the elderly will fall in love with her. Kitty cats seem to have a lot of influence on consumers. She is a lovely toy for children. For mature women, Kitty calls for nostalgia complex, which reminds people of childhood innocence; For the father, only by obeying the child's desire to buy can he show his love. In other words, the same product attracts people of different ages, tastes, styles and wishes, and makes people of different ages join the ranks of buying. This cute Kitty has no story, no movie, no book ... It can be said that there are almost no successful elements in the Disney cartoon product model, but it is one of the most profitable cartoon images in history. Kitty cat satisfied people's desire for innocence, relying entirely on its own appeal, and became an enduring cultural symbol from the 20th century to the 20th century.

In this paragraph, edit the smart diversification expansion strategy.

Today, Kitty is over 30 years old, which is big enough for a cat. Moreover, it is not easy for a 36-year-old animation brand to keep fresh all the time in a fast-changing market like Japan. However, Sanrio can always keep up with the fashion trend as quickly as possible. Understanding and grasping the pulse of fashion is the key factor of Kitty's success. Every month, Kitty cats will have 500 new products on the market and 500 old products will be eliminated. It has been adjusting its product line to adapt its products to different trends. In the early 1980s, when teddy bears swept through Japan, people could see Kitty holding a bear as her friend. In the mid-1980 s, almost all Japanese girls from middle-class families learned piano, so Kitty cats playing grand pianos appeared ... which can also meet different places. For example, in Sanrio, 200 "localized" Kitty dolls were designed to represent their respective regions, which eventually became very popular souvenirs for tourists. Katie in Tokyo looks like a city hall official; Kabuki fans in Kyoto are beautifully shaped; The orange juice in Okinawa tastes fresh, and Kitty in the orange juice is fresh. Dominate the Japanese kitchen-Osaka's Kitty style gives you a wonderful snack; Kitty cats with different shapes can let consumers appreciate the customs of various regions in Japan. Sanrio also launched suitable products according to the growth of mainstream consumers. In 2004, in order to coincide with Kitty's 30th anniversary, new products were mainly introduced to occupy the adult market, such as toasters, coffee machines and microwave ovens. In order to keep adult fans of her age who grew up together. In fact, we still need to know the deep reason why Kitty really became a booming brand at the end of last century: she successfully entered the adult market. She made adults accept a new cartoon. Faced with the increasing pressure of life or work, complicated interpersonal relationships, and increasingly denying creative work status, uncertainty about the future and anxiety about reality, many young people, especially women, miss their childhood mentality of innocence and dreams. Harry Potter has attracted thousands of adults, which is a typical proof. Now, Kitty cat provides consumers with a way to return to childhood, and it also looks chic and fashionable. She represents the typical "lovely" culture at present, and puts a layer of perceptual and idealistic coat on real life. In Kitty's eyes, life should be emotional, and it speaks the voice of young consumers. If we can understand this grasp of culture, we can naturally understand why the cartoon brand represented by Kitty cat can occupy the hearts of so many young people, and we can also understand why Kitty cat can make such a variety of cross-category extensions-it is its consumers who want it to do so. There are many brands of mass consumer goods, mainly considering that the extended products cannot violate their own brand core values. Katie's method is different. She provides a way for her consumers to define their own personality, so that consumers can escape from the real world and enter a very pure and lovely Kitty brand world. This extension is not oriented to strengthen brand equity, but to the lifestyle of target consumers. It is embodied in the following aspects: any product that Kitty's target consumers will use may become their target. It can be said that Sanrio not only provides a lovely kitten, but also provides people who like Kitty with an opportunity to create their own lifestyle. This gives this brand an unparalleled breadth and depth of ordinary animation image or ordinary fast-moving consumer goods. Hello Kitty is no longer an image name, but a symbol of life attitude. This is the deep reason why Katie is so successful.

Edit this introduction of Hello Kitty.

Chinese and English name: Hello Kitty (original name: Kitty White) Nickname: Hello Kitty Gender: Lovely little girl (beautiful little girl) Birthday: 1 974165438+1October1constellation: Scorpio (same as the original author) Nationality: British birthplace. Members of the court: mother, father and twin sister. Personality: cheerful and lively, gentle and enthusiastic, naughty and lovely, like to make friends. The new kitten is a super warm family of three.

Specialty: Good at playing tennis and piano. I'm good at cooking: I like making cookies. I like listening to fairy tales and collecting all kinds of beautiful and lovely decorations, including candy, little stars and goldfish, especially bows. I like to go to the park or the forest with many good friends to play with my favorite food: apple pie made by my mother &; Uncle's love bread in town: English, music and visual arts. The best means of transportation: I like riding a pink tricycle to the park. The most attractive point: Kitty, who is full of cute breath, wears a red bow on her left ear, and her small round tail likes pink, which is the same color as her bow. Favorite clothes: In order to facilitate walking, lively Kitty always likes to wear masculine overalls. But sometimes I wear beautiful dresses and dresses, which are very feminine and sweet. My dream is to marry Daniel in a romantic seaside chapel. My future wish is to be a great poet and pianist when I grow up. My favorite musical instrument: piano.

Edit this passage Mimi) Hello Kitty's family.

I live in a small white house with a red roof on the outskirts of London, England. It is a two-story bungalow, 20 kilometers away from the center of London (Thames). There are more than 20 thousand people in the town, and their grandparents live in a nearby forest. It only takes one day to walk there. On holidays, my father will drive with his family to visit his grandparents. Katie's school is located in London, 4 kilometers away from home. Kitty goes to school by bus every day, which is only three stops away. 1. Dad, Dad, Kitten's parents

George White is a reliable and good father with a sense of humor. He attaches great importance to his family, loves his children and likes smoking heavy cigarettes. 2. Mary Witt's mother is a kind mother, full of love and gentleness. She is an all-round housewife who likes planting flowers, cooking and decorating her room. Katie likes to eat apple pie made by her mother. 3. Twin Sister Date of Birth: 165438+ 10/(Scorpio) Mimi Kitty's twin sister, wearing a pink bow, is very likable, shy and homesick, loves to learn from her grandmother, and often fantasizes about being a happy bride when she grows up. 4. Grandpa Anthony White Grandpa (Anthony Witt) He is a very learned grandfather. He has been to many places and loves painting. He often wears painting tools to paint everywhere, and often gives Kitty &; Mimi, listen. 5. Grandma Katie's grandparents

Magaret White is best at making delicious puddings. She usually likes to sit in a rocking chair and make handicrafts and embroidery.

Edit this paragraph, Hello Kitty's friend.

Hello Kitty's boyfriend Daniel.

Chinese and English name: daniel star Gender: Birthday of boy:1May 3, 974 Constellation: Birthplace of Taurus: Outside London Height: 4 cantaloupes, Weight: 3 cantaloupes. Personality: A boy who is energetic, clean and can dress up will be deeply moved by small things. He is an emotional boy. Family members: father, mother and brother. Specialties: photography (especially shooting African animals), dance and piano. Favorite thing: traveling around alone &; Listening to music while playing the piano favorite food: cheesecake &; The most attractive thing about yogurt: straight bangs on the head. Future wish: I want to be an African animal photographer when I grow up and have the opportunity to hold a personal salon exhibition. The story of meeting Katie: When Katie was a baby, the Daniels were their good neighbors. However, because of Daniel's father's work, the whole family had to move to Africa, so they had to start talking about a long-distance relationship. However, understanding Daniel will make his father's photo into small cards regularly and send them to Katie with sweet greetings to solve the pain of lovesickness between the two places, so until now, their hearts are still tightly tied together.

Edit this Hello Kitty history.

Hello Kitty was originally designed in 1974 by Sanrio company designer Masako Shimizu. About a year later, Shimizu left the company. The second designer, Miwa Jiezi, designed the project to 1980. Hello Kitty was given British descent because British culture was very popular with Japanese girls at that time. Kitty's name comes from a cat owned by Alice in lewis carroll's Adventures in the Mirror. Dear Daniel, Cat's Boyfriend was written by 197 1, which was inspired by a movie melody in which Bee Gees participated in the song creation and Mark Lester played Daniel. Hello Kitty's fictional world includes many friends and family members. Since 2004, she has also kept a Persian cat named Charmmy Kitty and a pet hamster named Sugar. Charmmy is a lot like Hello Kitty, but more like a cat.

Edit the image style and source of Hello Kitty in this paragraph.

Like many other cartoon characters in Sanrio, Hello Kitty is also portrayed in a lovely way (Kawaii in Japanese, Q version in Taiwan Province Province, and lovely English pronunciation). The official explanation for why Hello Kitty has no mouth (see below) is that she communicates with her heart, not through any language. But Kitty's mouth is still drawn in the animation, because she needs to eat and talk. Hello Kitty often wears a bow in her left ear, but it is often replaced by a five-leaf flower, and there are some rare changes, such as a bunch of flowers instead. Some people think that Hello Kitty comes from a lucky cat in Japan, and the name of Hello Kitty can also be regarded as another English translation of lucky cat, which also means waving cat. It has also been pointed out that Hello Kitty is very similar to the Miffy created by Dutch Dick Brunet in 1955, so it is considered that Hello Kitty's line drawing style is not original.

Edit the legend of Hello Kitty.

The first version

(It is said that it is only circulated in a small scale in Japan): Legend has it that in Kamakura era, a girl named Lu Yan fell in love with a young man named Xia Hong and had a private life. Qingyan's father was a minister's family in the period of Kitajima Masamura. They are all official names. Xia Hong was born in poverty. So this matter was strongly opposed by the Qingyan family. However, Xia Hong is a very scheming young man. After learning that Qingyan's mother loved gagaku, she painstakingly collected the precious "textbooks" of gagaku Le Shu at that time and presented them to Qingyan's mother, winning her favor. Later, with the help of Qingyan's mother, the young couple finally got married. One day two years later, Qing Yan found out that Xia Hong was having an affair with her sister Liang Hao. At that time, her heart was as dead as ashes, and her white face turned brown overnight. So depressed for a long time, his temperament changed greatly, so he encouraged his father to use this as an excuse to exile Xia Hong to Zanqi. At this time, Liang Hao was pregnant, but Liang Hao was not married. Qing Yan's father was humiliated when he learned of the scandal, so he secretly hid Liang Hao in the backyard and was not allowed to contact with outsiders, and then ordered Qing Yan to watch him day and night. When the child was born, Qingyan drowned the child and secretly sewed a white cat with cloth. Liang Hao told her that she had given birth to a cat when she woke up. Since then, my sister Liang Hao has been neglected by her family for a long time. Living alone in an abandoned hut in the backyard. The backyard is full of dense banyan trees, which are foggy and dark all day long. Liang Hao eventually died of depression, which was discovered long after his death. Before he died, he held the white cat in his arms. A few years later, Hiro came back from Zanqi. He was deeply ashamed when he heard about it. He hanged himself in a white suit, with his hair hanging over his shoulders on an ancient beauty tree beside the courtyard. The situation was miserable. Since then, there has been a sad sob in the backyard every night, like a cat meowing. I'm so surprised that an old woman next door can't sleep at night. One day, a wandering monk happened to come here for alms, and the old woman mentioned it. The monk told the old woman that as long as she presented a portrait of a white cat every night, she would be fine. So the old woman hired a painter. The painter drew a cat face based on the cloth cat. The old lady confessed every night, and nothing really happened since then. Later, the old woman's family gradually became rich. According to Japanese tradition, cats are like auspicious things, and there have been many legends of "lucky cats" in Japan since ancient times. This painting and this legend have been circulated among old women for more than 700 years, until one day a businessman named Di Shintaro saw it. At that time, Nobutaro was dumping some cheap goods, but this man had a lot of brains, and he had to add some designs to the products every time to win a good market. The image of this cat immediately attracted Nobutaro, who bought it at a high price without considering so many ominous legends. When I arrived at the company, I felt the cat was a little depressed, so designer Shimizu added a bow to the left side of the cat's face. This is what became known as Hello Kitty. This portrait of a cat is now in the collection of Sanrio Company. Because this ominous legend runs counter to kitty's market positioning, the portrait is highly confidential. It is said that this is also the reason why Shintaro keeps a low profile. I don't know if this is because of Nobutaro's personal superstition.

Second edition

Hello-Kitty An Unknown Story Hello-Kitty, formerly known as "Kitamura Yushang", was the daughter of a foreign wife of an ancient Japanese general. Ugly from an early age, even uglier when you are older. Therefore, her father has never seen her, and Yu Zi has never left any feelings for her father. Just because ugliness was regarded as an infectious plague at that time, the only thing that could accompany jade was the doll that always smiled like this. Anyway, Jed holds it every night. The sad jade merchant finally hanged himself in his room when he was about to be in the mood for love at the age of fifteen. And because Yu Shang was closed since childhood, no one would enter her room at all. In this way, it was not until the body hair grew from the waist to the floor and the clothes changed from white to dark red that it was discovered by my mother. Seeing this scene, my mother could not help but burst into tears. After the treatment, her mother couldn't forget the scene. She blamed everything on her preference for her second daughter? Nbsp; In this way, my mother became increasingly weak due to grief and eventually died of depression at the age of 30. Before she left, she was still holding the doll, as if she thought she had gone with her daughter ... After her mother and daughter died, things gradually became dull, but there was always a weak voice when crows crowed at night ...! "mom! I am really lonely "~" Mom! Why not stay with me all the time? " The place where the voice came is where their mother and daughter hanged themselves, and the only thing in the room that belongs to them is the doll with a white face and a smile! In order to calm people's fears, the general sent a sculptor to carve the doll's face into a cat's face (the cat is the mascot in Japan), but in order to prevent it from making a sound (this is simply the general's fear of his daughter's guilt), the general ordered people not to carve a mouth on the cat's face, and in this way, the doll has been kept in the secretary's house for more than one hundred years ................................................... In this way, as an antique in the eyes of foreigners, dolls are sold everywhere. A few years later, the doll was sold as a commodity to a toy store and taken home by another girl. One day after dinner, she went to the backyard to enjoy cherry blossoms with her doll on her back, and then suddenly she heard some laughter-some weird laughter. "Mom ... mom ..." The girl began to feel wrong. Looking back, she saw her doll crying and calling her mother ... Finally, in the past hundred years, the doll was made public, but the story was still little known. Because of the doll's appearance, there are many fakes, which flow everywhere. But ordinary people collect it only because of its attractive appearance. You must have seen the doll with such a sad story. That's the white-faced cat that is human-Hello-Kitty!