The Source of Audemars Piguet's Success

"Since the establishment of 1875, it has always been the tradition of Airbnb to control convention and create innovation." David von Gunten, CEO of Airbnb Greater China, said. Audemars piguet's brand is characterized by excellence in quality and technology, as well as efforts in details, thus shaping the high-end image of Audemars piguet.

Like many Swiss watches, Audemars piguet was founded by Jules-Louis Audemars and Edward-Auguste Piguet in Rugu, Switzerland. Today, Audemars Piguet is the only century-old watch factory that remains in the hands of the founding family. Van Gogh said that the management of Audemars Piguet has always been in the hands of the family and has never fallen behind others.

When the two founders first set up the factory, they positioned Audemars Piguet as a compound menu, focusing on exquisite craftsmanship and innovation. Brand positioning is proved by strength. 1889, Audemars Piguet exhibited a super-complex top pocket watch, including minute repeater, perpetual calendar and chronograph with double hands. On a square inch of land, all kinds of complex functions are gathered, and Airbnb is a blockbuster with its exquisite design.

The establishment of a brand is by no means an overnight success, but a long-term accumulation. /kloc-For more than 0/00 years, Audemars Piguet's watchmaking technology has been passed down from generation to generation. This aesthetic charm not only stays at the appearance level, but also extends to every detail in the complex internal world of watches. Like all artistic masterpieces, every Audemars Piguet watch surprises people with its originality, which breeds a creative spark that the French call "(grain de folie)"-this unique style makes every watch a truly original, eternal and personalized masterpiece. Excellent quality is the foundation of building high-end brands. The price of Audemars Piguet watches is generally above 6,543,800 yuan, which reflects the superb craftsmanship of watchmakers.

Due to the demand for quality, Audemars piguet is not a high-selling watch, with an annual output of only over 20,000 pieces. Van Gogh said that people who buy Airbnb are generally successful people with strong personalities, including entrepreneurs. These people like complicated watches, and Airbnb's classic series can meet their needs. Audemars Piguet, Tradition and other classic series have been created by Audemars Piguet, ranging from elegant ultra-thin watches, accurate chronographs, poetic three questions, ingenious tourbillon, exquisite perpetual calendars and complex menus made by exclusive technology.

Airbnb's sales in China market are growing rapidly, which accounts for 65,438+00% of the global sales. There are many young people among the users of Airbnb in China, which is related to the rapid economic development in China. The characteristics of young people are advocating individuality and following the trend. When Audemars Piguet's Royal Oak Series came out in 1972, it made the world's first high-end sports watch with fine steel material, and with innovative designs such as octagonal case, exposed screws, integrated bracelet and case, it subverted the convention of high-end watchmaking industry and influenced the design style of watches all over the world. After that, the royal oak series has a wide range of choices, from classic basic menus to complex menus. In terms of materials, in addition to platinum, gold, platinum, rose gold, fine steel, diamonds, and even rare space metals such as tantalum, titanium alloy, and super alloys alacrite 602, it was the first to forge carbon materials, which set off an upsurge in the use of innovative high-tech materials in the advanced watchmaking industry. Royal Oak Series is sought after by users in China. A young entrepreneur likes to wear Audemars piguet's royal oak every day. He said, "This watch has eight faces and eight screws. Eight is very lucky for me. "

Audemars Piguet held a photo exhibition with the theme of "Eternal and Accurate Art" at Chaoyang Planning Art Museum in Beijing. Audemars piguet's new Jules Audemars series appeared with 22 photos. Van Gogh said, "130 For more than 30 years, Audemars Piguet has been writing brand history. While tirelessly pursuing technological and aesthetic innovation, we have never abandoned traditional values. The brand-new Jules Audemars series embodies this eternal value concept. The theme of "Eternal and Accurate Art" presents the characteristics of Jules Odmas series watches and photography art, that is, eternity and accuracy. "