Traditional Culture Encyclopedia - Photography major - How to write the copy of advertising film production?

How to write the copy of advertising film production?

Copywriting skills:

The first point is to set up conflicts. Imagine, from small to large, both novels and movies we like to watch are more attractive because of the ups and downs of the plot, and the story is peaceful and easy to make people sleepy.

Second, it is very important to find a main line, because without the main line, there will be too many plot clues, and the expression will have no end, which will affect the audience's impression of the promotional film.

The third point: you can also write prose copy, just as Taoist culture says, combining the aesthetic effect created during shooting will create another style.