The difference between advertising photography and advertising design

Advertising photography and advertising design are two different but closely related aspects in the process of advertising creative production, and they have certain differences in expression forms and creative realization.

Advertising photography:

Advertising photography is to capture the image of products, services or brands through photography and convey specific information or emotions. Photographers present advertisers' products or concepts in an artistic way by choosing appropriate angles, light, background and composition. Advertising photography usually pays attention to the appearance, details and emotional expression of products to attract the attention of the audience.

Advertising design:

Advertising design is a process of conveying advertising information through visual and graphic elements. This includes overall layout, color matching, font selection, icons, illustrations and other combinations of design elements. Advertising design aims to create an image that is visually attractive, easy to understand and has brand recognition. Designers use typesetting and graphic processing to ensure that the advertisement is attractive and consistent with the brand image.

Difference:

-* * Different emphases: * * Advertising photography focuses on capturing the appearance of products or services through images and paying attention to the artistic expression of images; Advertising design focuses on the overall visual layout and the combination of design elements in order to convey information and cause * * * effect.

-* * Different means: * * Advertising photography uses photography technology to present products through the photographer's visual art; Advertising design uses graphic design tools to present the overall advertising picture through the creativity of designers.

-* * Expression: * * Advertising photography is mainly based on images and conveys information through visual means; Advertising design includes graphic, text, color and other design elements to present advertisements in a more comprehensive way.

In actual advertising production, advertising photography and advertising design usually work closely together to build an attractive and powerful advertising image.

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