Traditional Culture Encyclopedia - Photography major - What is the income of film production designers?
What is the income of film production designers?
Production designer originally refers to the person in charge of setting design in movies. Recently, he is often called "production designer", responsible for coordinating the overall visual style of lighting, photography, special effects, clothing, props, editing and so on.
Theoretically, the production designer should be responsible for any category related to the aesthetic feeling and appreciation of the film; But in fact, according to the different requirements of decision-making units including investors, producers or directors and the influence of external market factors, the work scope of production designers will be different.
In a creative team, the person who guides the work of other artists (art) is the production designer. In short, production designers guide the information conveyed by advertisements and how to convey it.
If words are like a person's voice in an advertisement, then the artistic part is like appearance and body language. It is not easy to create an advertisement that can leave a deep impression on consumers. Production designers need to receive professional training, accumulate experience, and have keen and original views on art and design.
Some advertisements convey very strong information, and a simple visual image plus a company statement is enough to express it. In fact, many famous advertisements come from a good visual creativity. On the other hand, many advertisements only need to be expressed by words, without the help of visual images, and the shape, design, color, layout and arrangement of these words will affect the visual effect of advertisements.
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