What are the creative methods of advertising?

1. The general usage of metaphor in advertising design is to compare a product or an element that can represent a product to something with a certain function. The condition of this technology is that the two elements are similar in appearance. ▲ Compare the product (chicken nuggets) to a blazing flame ▲ Compare the cloth to red wine. 2. Replace one element with another, or replace the whole with a part. ▲ Replacing women with lipstick ▲ stands for Green Hand Hulk. 3. Personification refers to personification of a product or elements that can represent a product. Personification usually has humorous effect, and its manifestations are mainly as follows. A. personification is to add human characteristics to things, such as facial features or movements. B copywriting personification does not need to change the appearance of things, but endows them with human characteristics, such as describing something with words that describe people, or making it speak, and so on. 4. Double exposure is the double exposure effect in simulated photography. The most common usage is to overlay related scenes on the basis of people or things, which has certain artistic effect and visual impact. & ltimg 3787d 15e 800 aa 18bd 4529 DC 0 fee 45 c 86 . jpg " = " " size = "(max-width:600 px) 100 VW， 600px "data-cke-saved-src ="/WP-content/uploads/2019/08/3787d15e800aa "> ▲ Clever combination of elephants and cars through double exposure. 5. Divergence refers to putting the product in the center and spreading its related elements around to show its functions or services. 6. Putting the elements related to the product or theme on a platform can make the visual subject more concentrated, and at the same time enhance the sense of form and visual impact of the picture. 7. Make products or product-related things into platforms, such as mobile phones, bank cards, books, handhelds, etc. , which are all suitable for placing elements, can be used to express what products or services are available on elements, and so on. 8. Turn the theme into a concept with a strong sense of picture. For example, you can pack the broadband and mobile phone traffic of the whole family into a whole family bucket. For another example, we can package some theme activities into XX planet, representing a new world. ▲ Wonderful Planet of Qi Yu Shuo 9. Alienation refers to the combination of two or more elements with similar structure but different textures into a new whole. This effect is unified and comparative. 10. Use the elements related to products or brands to form a keyword 1 1. Use products and related elements to form a symbol. Similarly, this symbol must be related to the theme and not too complicated. 12. Replace an element in a normal thing or scene with other elements to show that the element also has the effect or characteristics of the original. ▲ Use couriers instead of shells to illustrate the characteristics of express delivery. ▲ Replace the fruit on the branch with the beverage package to show the original flavor of the beverage. 13. Take the big scene out of the whole, such as ocean, grass and room. These elements have no obvious sense of boundary and will not appear in an independent state in reality, but we can make a boundary for them to make them independent of the whole. 14. Scene symbols, such as logo graphics, or graphic symbols that can represent product functions and publicity themes, to create a scene composed of related elements. 15. Quoting classic allusions such as Journey to the West and Three Kingdoms, and often quoting games such as Super Mario and Tetris in advertising creativity can effectively increase consumers' attention to advertisements. 16. Integrate words or symbols into the scene as objects. If the core appeal of an advertisement is a certain number or symbol, it can also be integrated into the scene as a core element, and then relevant elements can be added around it. 17. exaggeration, such as exaggerating efficacy and exaggerating the proportion of things. Or change the original proportion of things. 18. Combining the elements that can represent the product with the theme is a very direct form of advertising design. Combining conventional pictures and texts into a whole can increase the relevance of pictures and texts and reduce the cost of communication. 19. Positive and negative graphics Positive and negative graphics are not only common in logo design, but also commonly used in poster design and advertising design. Positive and negative graphics are generally concise and ingenious, and have strong visual impact. ▲ Coca-Cola posters like to use this technique. 20. Add a scene to the product and visualize its functions or features. 2 1. In order to meet the demand, many advertising designs incorporate two or more creative techniques. ▲ The picture above shows substitution and metaphor ▲ The picture above shows the integration of symbol scene and text scene ▲ The picture above shows exaggeration and element separation. There are ways and skills to sum up everything. Even seemingly uncontrollable things like art and creativity, methods and techniques can't guarantee to bring you a big idea, but they can provide you with clear ideas, improve your efficiency and keep your creative level above a baseline. I hope this article can help you.