What is the pusher?

Pushing hands refer to people who plan, implement and promote specific objects with the help of online media, making them influential and well-known, including enterprises, brands, events and individuals. Dianshi network promotion guides network promoters to develop actively and healthily, and promotes a large number of positive energy network celebrities such as Xidan girl, Zhongguancun boy and Jiang Elbow father.

Pushers are good at creating sensation, planning publicity stunts, and making ordinary people famous quickly. Hype is "hype, advertising".

Pushers have a clear principle of "don't do evil":

1, don't do anything that harms the interests of the country and the people;

2. Do not take improper measures to crack down on competitors for customers;

3. Do not create negative news in the industry. "To put it simply, there are three provisions for the takeover: the failure of the takeover of rights protection involves the contradiction between the government, state-owned enterprises and large enterprises.

Extended data:

Pusher operation mode

1, online celebrity live broadcast network promotion

The first method that network promoters should master is the live promotion among network celebrities. Online marketing of products, online promotion of activities and online promotion of brands can all be promoted through live broadcast among online celebrities.

2. Promotion of social networks

The second method that network promoters should master is community promotion. Communities mainly come from regions and hobbies, and the same attributes are their characteristics. Promote products and brands by issuing red envelopes and discussing topics, so as to achieve the purpose of online marketing. The viscosity of the community is still relatively high, and the community is interactive and direct.

3. Baidu network promotion

The third method that network promoters should master is Baidu's network promotion. There are many methods in baidu promotion, such as Baidu Encyclopedia Implantation Optimization, Baidu Website Keyword Optimization, Baidu Map Optimization, Knowledge Optimization, Baidu Pull-down Optimization, Baidu News Collection and so on. , and finally achieve the purpose of searching the whole network marketing.

4. Network promotion of friends circle

The network promotion of circle of friends can be the circle of friends of network celebrities, opinion leaders or group owners. These people's circle of friends has gathered a large number of loyal fans, which can achieve good online marketing purposes.

5. Media publicity

Now all websites are paying attention to the self-media part, so self-media network promotion is an important promotion means at present. At present, the media mainly include: Sohu Media Headline Daily Express Zhihu UC Headline Netease Douban A little information Public Comment Network Tiger Sniff Network Shell Network Titanium Media Beijing time 360 Youku He Xun Network Potato LeTV Network iQiyi CCTV Network, etc.

6, news network promotion

The authority of news is irreplaceable by other media, so the online promotion of news is a very important part of brand online promotion. At present, there are many major news, which can be divided by industry or region. Media placement can be selected according to product characteristics and regional characteristics.

Baidu Encyclopedia-Pusher