Public Relations Professional Course

『一』 Main courses of public relations major

Communication, management, marketing, political science, sociology , Social Psychology, Principles of Public Relations, Practice and Cases of Public Relations, Principles of Advertising, Advertising Planning and Strategy, Advertising Design, CI Strategy, Corporate Culture, Leadership Science and Art, Organizational Behavior, Human Relations Communication and etiquette, public relations writing, eloquence and speech, negotiation skills, social investigation methods, computer applications, mass media research, film and television production, photography, communication regulations tutorials, communication ethics, aesthetics, international relations, etc.

『二』Who knows what courses are required for public relations majors

Chapter 1: Positioning of corporate public relations managers Chapter 2: Organizing public relations research Chapter 3: Preparing public relations plans Chapter 4: Disseminating public relations information Chapter 5 Mastering Public Relations Working Methods Chapter 6 Organizing Special Public Relations Activities Chapter 7 Skillfully Conducting Crisis Public Relations Work Chapter 8 Organizing Public Relations Effectiveness Evaluation Chapter 9 Carrying out International Public Relations Activities Appendix 1 Code of Conduct for International Public Relations Appendix 2 American Public Relations Appendix 3 of the Code of Professional Conduct of the Public Relations Association (PRSA) Public Relations Consultants Association of the United States (PRCA) Code of Practice for Public Relations Consultants Appendix 4 of the Code of Professional Conduct of the British Institute of Public Relations (IPR) Appendix 5 China Appendix 6 of the Public Relations Professional Code of Ethics Beijing Great Wall Hotel Public Relations Training Guide (Abstract

Please adopt if you are satisfied

『三』What It is public relations. What are the main courses?

1. The course of public relations is a required course for business management and administrative management majors. Through learning, students can master the internal affairs of public relations. Department of learning the basic principles, basic methods and basic skills, establishing the concept of public relations serving the market economy and social development, and mastering the ability of public relations to serve social practice 2.***. Relationship science is an emerging comprehensive applied discipline. The main line of the discipline is to establish a good communication relationship between social organizations and the public and establish a good image of social organizations in the minds of the public. The main contents of the course include: public relations. The basic connotation, definition, research objects and research scope of public relations; the history of the emergence and development of public relations and the formation of the concept of public relations; the basic functions of public relations; public relations The types and characteristics of organizations; the types and scope of public relations practitioners, the basic principles for selecting public relations personnel; the objects and types of public relations work; the development of public relations work within the organization , organize the development of external public relations work; the implementation of the four-step public relations work method; the introduction of corporate CIS strategic work; the development of daily public relations activities and special activities; public relations advertising , Public relations etiquette; Public relations news communication; Public relations case analysis

『四』 Professional courses in Public relations

Main courses: Communication. Science, management, marketing, political science, sociology, social psychology, principles of public relations, public relations practices and cases, principles of advertising, advertising planning and strategy, advertising design , CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence and presentation, negotiation skills, social investigation methods, computer applications, mass media research, film and television production, photography , communication regulations tutorials, communication ethics, aesthetics, international relations, etc.

Duration of study: 4 years.

Degree awarded: Bachelor of Management

『五』 What courses does the public relations subject include?

The public relations subject includes: Management Basics of learning, public relations principles, public relations practice, public relations investigation and planning, public relations language arts, public relations psychology, public relations etiquette, public relations planning and implementation, social survey, course training, comprehensive Internships, graduation internships, etc., as well as the main characteristic courses and practical links of each school.

This major trains students to adapt to the needs of modern economic society, master scientific theoretical knowledge such as management, sociology, communication, etc., have practical skills and good communication skills in public relations, and develop professional ethics. .

Applied professionals suitable for working in communication management, social investigation, publicity planning and crisis public relations management in governments, enterprises, institutions, and social groups.

(5) Extended reading for public relations major courses

Through study, graduates of public relations majors can possess the following abilities:

1. Have basic theories and basic knowledge of management, economics and public relations;

2. Be familiar with the development process, current situation and trends of project management at home and abroad; < /p>

3. Be proficient in social survey methods and skills and social statistical methods;

4. Have strong basic skills in language and written expression, interpersonal communication, and analysis and solution of practical problems in business public relations Ability;

5. Have good foreign language proficiency, be able to read relevant literature smoothly and communicate verbally and in writing to a certain extent;

6. Master the methods of literature retrieval and data query , have certain practical working ability.

"Lu" "Public *** Relations" Which major in the university has this course?

For business administration majors, one teacher will teach this course .

『撒』What is the major of public relations?

The major of public relations is a university major. Public relations theory is an emerging comprehensive social science. In some economically developed countries, public relations theory has been widely used in various fields to guide the social practice activities of various organizations and use it to guide the social practice activities of various organizations. The unique value and role of public relations have attracted widespread attention

『8』All examination subjects for graduate students in public relations

Refers to the objective phenomena and activities of public relations It is a comprehensive applied discipline with laws as the research object. It is a discipline that studies the behaviors, laws and methods of communication and communication between organizations and the public.

Public Relations is a highly practical course that is suitable for individuals and any organization.

Public relations science is an emerging and highly applicable discipline formed with the needs of my country's reform and opening up, social progress, and economic development. It is a discipline for social organizations to establish themselves among the public. Establish a good image, use media and means of communication, and establish social relationships with the public whose interests are consistent.

The purpose of this course is to enable students to master the basic principles and practices of corporate relations through systematic study of corporate relations theory and practice, and to expand their knowledge to adapt to the current reforms. The need for openness.

[Edit this paragraph]

Objects

As a discipline, the research objects of public relations must include all The social phenomena and activity patterns of public relations. Public relations, as a social organization's use of communication means to handle relations with various publics, its social phenomena and activity patterns can be embodied in the following three major aspects, namely the three specific objects of public relations research :

1. It is the phenomenon and law of public relations as the management function of social organizations.

Second, it is the phenomenon and law of public relations as information dissemination activities between social organizations and their publics.

Third, it is the phenomenon and law of public relations that deal with the relationship with various specific publics.

[Edit this paragraph]

Content

The research content of public relations studies roughly includes nine aspects:

( 1) The concept, category and essence of public relations (explanation of "what is public relations");

(2) The origin and development history of public relations ( Explain "the ins and outs of public relations");

(3) The actors and functions of public relations (explain "Who is doing public relations? What is it?");

(4) Public target analysis (explain “with whom to carry out public relations activities”);

(5) Management process of public relations (explain “how to conduct public relations” );

(6) The media of public relations and their application methods (explain "what means and methods are used to conduct public relations");

(7 ) Practical activities of public relations (Explanation: What are the main tasks of public relations work);

(8) Professional ethics and legal constraints on public relations;

(9) The national conditions and characteristics of the application and research of public relations in China

[Edit this paragraph]

Significance

Study public relations. ***The practical significance of relational science can be understood from the following five aspects:

(1) Adapting to the needs of opening up to the outside world. Opening up to the outside world requires strengthening dual communication between China and the outside world, especially in today's global world. In the context of economic integration, we must understand the world on the one hand, and communicate ourselves to the world on the other. Opening to the outside world has made the problem of image management increasingly prominent, and we need to establish public relations awareness and strengthen public relations management. Opening to the outside world needs to act in accordance with international practices, especially After our country joins the World Trade Organization (WTO), learning and applying public relations will help improve and standardize the organization's behavior.

(2) To adapt to the needs of institutional reform, institutional reform promotes the development of horizontal connections, making the social relations of the organization increasingly complex, and brings changes to the relationship status (social relations and public opinion) and behavior of the organization. New changes require the application of public relations to strengthen the organization's social communication and social coordination.

(3) Adapt to the needs of market economy development. The market economy has brought about a wide range of division of labor and cooperation and fierce market competition. Business organizations need to use public relations to expand cooperation, strengthen competitiveness, establish the visibility and reputation of the organization and its products, and promote economic benefits. and social benefits.

(4) Adapt to the needs of modern information society. The development of modern information communication technology and communication methods has promoted changes in social communication concepts and communication behaviors. In particular, the development of mass communication has increased the role of public opinion, making the issue of organizational image management increasingly prominent. It is necessary to use public relations means to understand public opinion, guide public opinion, and improve the organization's survival and development environment.

(5) Adapt to the needs of social stability. my country's reform and opening up and the development of the market economy require a stable and united political situation. Therefore, it is necessary to strengthen social public relations work, enhance two-way communication between the government and the public, and enhance the relationship between leaders and the led. Knowledge, understanding, trust and cooperation form a harmonious social atmosphere.

[Edit this paragraph]

How to develop public relations studies with Chinese characteristics

Develop public relations studies with Chinese characteristics, It is a new topic raised in the practice and theoretical research process of China's public relations. To answer this question, we must conduct an in-depth study of China's national conditions, study the special issues exposed in China's public relations practice, analyze the environment and conditions of China's public relations practice, and strive to sum up experience, generalize rules, and then guide practice. .

Studying "national conditions" is a prerequisite for developing public relations studies with Chinese characteristics. Here we only analyze the "national conditions" from the perspective of the conditions required for the growth of public relations. From the perspective of cultural mentality, it is generally believed that the basic spirit of Chinese traditional culture includes many aspects such as going straight on the right path, respecting harmony, being people-oriented, being equal and emphasizing emotion over reason, etc. Analyzing these traditional cultural spirits, we can see Chinese culture has various positive or negative impacts on the spread of public opinion in China. From an economic point of view, China's economy so far has not yet reached a full market economy level, but is a mixture of planned economy, natural economy and market economy. The last aspect is that under the impact of the world economy, The market economy emerged in the wave of opening up. Its development in mainland China is neither adequate nor balanced. This is the main reason for the uneven development of public relations in our country. Finally, from the management system point of view, the lack of separation between party and government, government and enterprises is still a major drawback of China's management system. What is particularly prominent is that our country's existing public opinion is unified, the media is monopolized, and there are very few private newspapers and periodicals. The result is bound to be The media lacks relative independence, the communication system is rigid, the communication channels are single, and the social role of public opinion and public opinion is not strong. This will greatly affect the social effect of public relations.

Although the study of public relations started relatively late in our country, and although there are still many imperfections and underdeveloped areas in my country’s political democratization, economic marketization and social informatization, it has gradually With the rise of our country's socialist market economy, the deepening of institutional reform, the development of political democratization and the process of modernization, the vigorous development of China's public relations is inevitable and unstoppable. The Sinicization of public relations has a certain Encouraging brilliant prospects.

[Edit this paragraph]

Public Relations Professional Courses

Main courses: Communication, Management, Marketing, Political Science, Sociology, social psychology, principles of public relations, practice and cases of public relations, principles of advertising, advertising planning and strategy, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior , Interpersonal communication and etiquette, public relations writing, eloquence and speech, negotiation skills, social survey methods, computer applications, mass media research, film and television production, photography, communication regulations tutorials, communication.

『九』What are the self-taught public relations courses?

Curriculum:

1. Professional code: A050303 Professional name: Public relations Relationship (junior college)

Type Serial Number Course Code Course Name Credit Type Examination Method

001 3706 Ideological and Moral Cultivation and Legal Foundation 2 Required Written Exam

002 3707 * ** Thought, *** Theory and Introduction to the Important Thought of "***" 4 Compulsory Written Test

003 4729 College Chinese 4 Compulsory Written Test

004 0012 English (1) 7 Required Written Test

005 0058 Marketing 5 Required Written Test

006 0107 Modern Management 6 Required Written Test

007 0643 Public Relations Psychology 4 Required Written test

008 0647 Public Relations Language 4 Required Written Test

009 0646 Public Relations Writing 4 Required Written Test

010 0644 Public Relations Etiquette 4 Required Written Test

011 0645 Public Relations Planning 6 Required Written Exam

012 0182 Public Relations 4 Required Written Exam

013 0018 Computer Application Fundamentals 2 Required written test

0019 Fundamentals of computer application (Practice) 2 Required practical assessment

014 0853 Advertising (2) 4 Required written test

015 0642 Introduction to Communication 6 Compulsory written test

101 0638 Corporate Image and Planning 6 Optional written test

102 0034 Introduction to Sociology 6 Optional written test

Graduation requirements: No less than 15 subjects and no less than 68 credits.

Curriculum: 15 compulsory courses with 68 credits; 2 elective courses with 12 credits.

Very simple.