What are the three elements of a poster? What are the three elements that make up a poster?

What are the three elements of a poster? Posters are composed of words, pictures and colors.

1. Text is an important visual element to convey information in poster works, which enables the audience to quickly grasp the theme. In addition, characters have creative expression function and decorative function in poster design.

Therefore, in addition to editing and typesetting, font design is also needed, that is, artistic processing such as changing and reorganizing the shape of words according to certain aesthetic forms. Only in this way can we attract people's attention and make them unforgettable.

2. Intuitive picture elements are indispensable and irreplaceable in poster design. Compared with words, a picture contains a huge amount of information. For designers, it is necessary to include all kinds of information in one drawing or a group of drawings; Observers need to find all kinds of information from a picture or a group of pictures.

3. In poster design, besides the picture elements, color is one of the most important design elements that endow the works with visual appeal. When people first see a poster, they first pay attention to its color matching, and then other design elements and details. In addition, color also has an important influence on the theme, concept and other essential things of the work.

Key points of poster design

1, the theme is clear. Theme is the soul of a work. In order to ensure that the theme of the work is clear and the viewpoint is distinct, the theme of the work should be determined according to the core intention and central idea to be expressed in the work. Deviating from the theme, the publicity effect of poster works can not be achieved.

2. Analyze the characteristics of the theme. This paper analyzes its main characteristics from the perspective of design theme. Only by grasping the theme characteristics can we determine the color style and layout characteristics of the works. The theme is the commander-in-chief of material selection, processing and creative direction selection.

3. Determine the creative direction. Determining the creative direction is to plan and design the artistic style of poster works according to the theme of the works and the characteristics of the audience. Whether a work can attract the attention of the audience is the key to the success or failure of creativity.

What are the three elements of a poster? The elements of a poster are title, text and signature.

1, title

There are many ways to write a poster title, which can generally take the following forms:

First of all, it only contains the name of the language category. That is, write the word "poster" in the middle of the first line.

Second, take the topic directly from the content of the activity. Such as "dance news", "shadow news" and "ball news"

Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple".

2. Text

The body of the poster requires the following contents to be clearly written:

First, the purpose and significance of the activity.

Second, the main project, time and place of the activity.

Third, the specific ways of participation and some necessary precautions.

Step 3 sign

Ask the name of the organizer and the date of poster release. The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted.

In addition to eye-catching pictures, text design is also an indispensable part of posters. When shooting a poster, people first pay attention to the text information, because the text information is the most effective way to convey the theme elements of the poster. It is conceivable that a creative text will make the poster get twice the result with half the effort.

The expressive technique of poster design;

1, using analogy

"Metaphoring a thing by one thing" means that the metaphorical thing is not directly related to the theme, but it is similar to some characteristics of the theme in a certain point, which can be used to develop, extend and transform the theme, so as to obtain the artistic effect of "tactfully getting into the topic".

2. Humorous methods

Humor is expressed through some ridiculous characteristics of human nature, appearance and behavior, which embodies the characteristics of comedy. Extend what needs to be affirmed to the extent of comics, and create a humorous artistic conception that is full of fun and funny.

3, the law of seeing the big from the small.

Seeing the big from the small is to grasp a point or a part with unique imagination and concentrate on describing or extending it, thus expressing the theme more fully. It is a highly refined product of the combination of small and big, and it is a simple and deliberate pursuit.

4. Association method

Association method is based on psychology. People see themselves or their related experiences in aesthetic objects, which are integrated with the poster itself, causing aesthetic resonance in the process of association, and the intensity of their feelings is always strong and rich.

5, direct display method

It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

What are the three elements that make up a poster? 1, text. Words have explanatory function. If there is no text in the poster design, it is impossible to convey the information accurately.

2. mode. Poster is a kind of visual art, which can achieve the purpose of publicity by producing a strong artistic image. 3. color. The color is symbolic. Regular posters usually include the nature, organizer, time, place and other contents of the event, which are mostly used in film and television dramas and new product promotion, and are integrated by using elements such as pictures, words, colors and space.

Extended data

use

1, advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.

2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.

3, corporate posters: approved by the corporate sector, he can use some ideas to control employees and cause thinking.

4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.

five

Tv drama poster: a common way of publicity. By understanding the clues and themes of TV series, we can make posters to achieve the publicity effect.

-Posters