What pits should I pay attention to when opening a Taobao shop?

New entrepreneurs are not afraid of hardship, but they will waste a lot of time and money. Here, I will separate time and money to let you know what is wrong. Never believe it.

Money-related pits.

① Press the goods.

It doesn't matter what kind of business you plan to do, you must know that you can't press the goods, and you must never press the goods. Nowadays, many mature sellers do not press the goods, only do a small amount of flexible inventory, and only press the goods for 2-3 days. A novice can't even hold down the goods. If you make clothes, then you can start a business in Guangzhou and Hangzhou. These places already have a mature delivery market, so you don't have to press the goods yourself. There are even some good bosses, and you can also give customers cash back. Some people refuse to give cash. You can save them and use them next time.

Other categories must also remember not to press the goods, and talk to the superior suppliers.

Once put into storage, it's all money that can't be sold, and the novice's understanding of platform sales is very flawed, and most of them can't be sold.

② Please ask the photography team to take photos.

Novices who don't understand the market rules will ask the team to take photos. This item is a terrible cost output, which is generally common in non-standard categories, clothing, shoes and bags. The first phase usually costs some money to take pictures. Pictures taken by almost the same team are generally not sold.

It was taken by a better and more expensive team, probably because the style you chose can't be sold. Who let the novice poor ability to choose money!

So don't ask the photography team to shoot. If you have the sales level of 1 crown and two crowns, then no one will stop you, but you must pay attention in the early stage. It's money, and one more thing, after you shoot the first issue, you have to shoot new products later. Can we not shoot?

This is a bottomless pit. So before your store matures, try to do it yourself.

(3) Please operate the company and outsource the vision.

This belongs to a novice who gives some capital to do business at home. After working hard for a while, they found that they couldn't handle it, and they began to ask for help. The simplest way to ask for help is to operate on behalf of the company. Here I will talk about the rules of operating the company on behalf of the company. I hope you can tell the sellers around you more and know how to avoid this big pit!

Finally, the money was gone and the time was gone.

4 In short, if you want to think about where the money is spent, you can also ask me through the public WeChat backstage. After all, money is involved, so we should consider it carefully. When the money is spent, I won't take your last name.

5 novices don't drive.

If your store doesn't do well in the early stage. Remember not to drive. Bad business cannot be solved by through train. The easiest way is to find friends who are doing well around you. For example, if you haven't sold any orders, then ask for advice on selling 10 orders. You sell 10, you consult 100. This is what you will find. Those who sell 10 tickets don't have to drive at all. When you have the basis to sell 10 orders, you should have gradually left the novice, and then you can sail towards higher goals.

I didn't drive when I first started Taobao, because many friends around me lost money. I survived the first year without losing money, which gave me hope for the future. Many people who lost money in the first year later left the industry.

When to attend training, what kind of training to attend, or you don't need training at all.

Since 20 13, a hundred flowers have blossomed in the training ground. But most of them are not shops, or a pot of packages. Beautiful words, but actually very poor. Here you need to pay attention to what kind of training you are attending. I listed a few points, hoping to help beginners.

1: Don't be superstitious about fame, please be superstitious about the latest experience and data of the lecturer.

Only those who have really operated by themselves are their own experience and knowledge, and such knowledge is the latest.

Recently, I saw an in-house trainee say to me, "Does Lao Ba want to put a sum in the through train plan, and then add the rest of the money to the through train plan when the money is ready?"

This student was scolded by me, but I still admit it. You have to tell me this before 20 15, but it is not necessary after the rules have changed. This classmate is talking about the planned score. Where is the plan now? There is nothing under the highest weight through train account.

What a spicy chicken. Whether it is an open class or a paid internal training class, people who come up with such content should review it themselves. If it is an open class, even if you don't talk about dry goods, you shouldn't give people the wrong idea, let alone take out the wrong content to mislead people, and let alone put forward some strange content to attract people's attention in order to make money.

What else is there to say: "after you drive, Taobao will judge that most of your traffic comes from the through train, and then it will put your search." ...

The above is money, and novice sellers should avoid it. Next is time.

If you don't understand, just look at Baidu and browse the forums.

When novices don't understand, they all like Baidu and Taobao forums. By the way, some people like to send some advertisements in the forum: "Come back to my store to collect them ~"

It is often easy to get confused when you don't understand, and this behavior will occur when you are confused.

First, don't Baidu. Baidu is full of advertisements. If you are not careful, you will learn useless old knowledge, just like the hospital advertisement of Putian Department. Didn't cure the disease, but also spent money, and finally wasted time.

And don't go to the forum. At present, there are also some advertisements on the forum, and there is no good knowledge. At most, it's just some rules released by Xiao er in the forum. At present, these rules are also distributed through the backstage of Niu Qian, so there is nothing to pay attention to.

The most important thing is: novices always feel that they should stick it and collect my shop.

This matter is completely useless. . . It's no use trying to comfort yourself except wasting time. . . Don't waste your time here, you'd rather find a few boastful operators in qq group and call a few xx brothers. Might as well post it in the forum in the past.

② Decorate the shop.

Novice favorite! As soon as two or three products were put on the shelves, they began to decorate the shop and went to the visual content on the tall. Generally, there are two outcomes.

One is to stay up late, tired to death, and get it done before you do it.

One is that I was too tired to find it all night, so I did it. As a result, there are no customers ~ no eggs to use ~ Of course, you can post the link of the store on the qq signature, which is also a sense of accomplishment. . Tell my friends that my shop is open. . .

But, it's useless. You're wasting your time. You're exhausted. You might as well spend 50 yuan on a template to save trouble.

The premise of decorating the storefront is: "Your products are good, and then you can sell some, and the traffic is there. It's time to decorate the storefront. "