Traditional Culture Encyclopedia - Photography major - How do novices open dry cleaners?
How do novices open dry cleaners?
1, selection of dry cleaner location
Although "the smell of wine is not afraid of the depth of the alley", "geographical location" is very important for dry cleaners with service nature. Generally speaking, investors can choose the location of dry cleaners in or around the residential area with high occupancy rate, around schools, around supermarkets and on streets with large traffic, which makes it easier to impress consumers and facilitate laundry.
2. The promotion of dry cleaners has contributed greatly.
Especially the publicity activities in the opening stage of dry cleaners are the "good prescription" for dry cleaners to accumulate consumers in the early stage. Investors can post posters in conspicuous places during the renovation stage of dry cleaners to let passers-by know that a dry cleaner is about to open and leave a deep impression on them. Investors can also raise the visibility of dry cleaners by distributing leaflets to pedestrians.
3. Preferential activities are very important
At the stage when dry cleaners are not famous, relying on preferential policies has become a measure for dry cleaners to attract consumers. Free trial washing activities can be held before the opening of dry cleaners, so that consumers can experience the quality service of dry cleaners. Consumers will naturally be willing to send their clothes here for cleaning when they see the quality.
4. Business development and group customer development.
Dry cleaners can not only provide laundry services, but also wash shoes, bags, wallets, luxury goods, darning clothes, cleaning car cushions and so on. More refined service can attract more consumers for dry cleaners, thus enhancing their profits and image. Moreover, hotels, restaurants and wedding photography studios can also become partners of dry cleaners, and group customers are more stable.
5. Ensure the quality of service.
As a service industry, the job of dry cleaners is to provide consumers with high-quality services, including laundry service and consumption experience when entering the store. Therefore, investors must pay attention to these two points when operating and managing dry cleaners: ensuring the laundry quality of dry cleaners and providing "smile service" for consumers.
UCC International Laundry combines the advanced teaching management mode at home and abroad, integrates resources from all sides, and combines the characteristics of franchisees to provide a full set of laundry services for franchisees and help franchisees open dry cleaners!
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