Xiaomi and Huawei’s war: In addition to Leica, Lei Jun also gains a senior executive?

Just like the war between automobiles and Decepticons, the competition between Xiaomi and Huawei will never end. In the DXO camera evaluation, the two were killed every time, and this time the war escalated, and Leica was the symbol of the war between the two. After bidding farewell to Leica, Huawei launched its own imaging brand XMAGE on June 2; shortly thereafter, on July 4, Xiaomi announced a "system-level" strategic cooperation with Leica in an unprecedented manner and released a Leica logo. The one-inch outsole flagship 12S Ultra.

An "out of place" review

Different from other 12S Ultra reviews, this video shows a kind of incompatibility -

The video is 31 minutes long, It’s almost twice as long as an ordinary unboxing video. The video reviews a dozen classic models in the history of mobile phone photography over the past 20 years. Xiaomi Mi 12S is not the protagonist of the video, and its length is less than 1/10. What's more, when evaluating the historical status of Xiaomi 12S, the video describes it like this:

"Will it leave a place in the history of mobile phone photography? I'm afraid it's a bit difficult.

Because of the so-called The high-end road is not to follow the path of others, but to first have a firm belief and ideal place in your heart."

What kind of secrets and grudges are there on the back of the moon?

Because the man in this video is called Peng Lin.

In 2019, when the cooperation between Huawei and Leica was at its peak, Aifu Technology, which he founded, once questioned the reason why Huawei’s Leica P30 was used to shoot lunar craters, not because of its strong optical performance, but about AI algorithm mapping. In the video, Wang Yuekun, the famous writer of Aifu Technology, used P30 to take a picture of an underwear-shaped sticker on a light bulb. As a result, the underwear was optimized by the P30 algorithm into a lunar crater. The "Huawei Moon Gate" incident stirred up waves with one stone. Aifu Technology suffered from huge pressure from Huawei, and gradually faded from being the absolute number one brand in the evaluation industry. So many people don’t know that Aifu Technology is a super up owner with 1.15 million fans on station B.

In this video of Xiaomi 12S, Peng Lin claimed that this was his "farewell video" and borrowed the poster of Han Han's movie "See You Soon", but changed the title to "See You Later".

In the video, although Peng Lin scratched the surface, he once again mentioned Huawei's Moon Gate, saying, "Of course I don't mean that it (Huawei) can calculate details that don't exist."

Lei Jun gains a senior executive?

At the end of the "Farewell" video, the very personal "tail" part, Peng Lin said:

"There was once a commenter who asked me if I knew someone who would criticize a certain factory. Consequences, will you do it again?

I will do it again. See the phenomenon and tell the truth. ”

The whole video ends with the penalty kick. The lonely and tragic figure of Joe is the ending.

When Peng Lin talked about his future destination, Ruoyingruoxian said, "It's very simple. There are things that make me more passionate."

The title of Peng Lin's video is "The New Leica Can Beat the Old Leica". Some people interpret it to mean that the new Leica is Xiaomi 12S Ultra, and the old Leica refers to the one from 8 years ago in the video. Panasonic Lumix DMC-CM1. Some people interpret that the old Leica refers to Huawei's Leica era.

This will be a fog again.

According to data, in 2010, Peng Lin, then general manager of Tsinghua Tongfang’s consumer channel division, resigned to start a business. After many twists and turns, Fview Technology was established. F stands for Fair&Free. In 2011, he received angel investment from Kai-fu Lee and Lei Jun. In 2012, Peng Lin's first review video was of Xiaomi 2, and he bluntly pointed out some shortcomings of Xiaomi 2. Respectably, as an investor, Lei Jun did not force Peng Lin to delete. This seems to be very different from Huawei's attitude after "Moon Gate".

A full 10 years have passed, and Xiaomi 2 and Xiaomi 12S have become Peng Lin’s first and last reviews respectively.

This time, can Lei Jun take Peng Lin into his employ?

At the same time, on July 10, Luo Yonghao announced the establishment of AR startup Thin Red Line (Thin Red Line) and publicly launched recruitment. Some people also believe that Peng Lin's transformation was due to his invitation to join Lao Luo's company, because Luo and Peng are good friends in the industry, and their Weibo posts often express support for each other as "heroes cherish heroes."

Huawei and Xiaomi, Leica and Peng Lin.

The far side of the moon is the most mysterious place.