What advertising sponsors are there at the World Cup in Germany and how much did they pay?

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The sponsors of this World Cup are basically regular sponsors of global sports events, such as Gillette, Mastercard, Coca-Cola, McDonald's, Philips, etc. The Internet giant Yahoo has played the role of FIFA's website partner, and the Asian airline Emirates, whose name is not familiar to Europeans, has also joined the ranks of sponsors of this World Cup.

The car sponsor is the Korean company Hyundai, the photographic equipment film sponsor is the Japanese company Fuji, and the beverage sponsor and food sponsor are both from the United States: the famous Coca-Cola and McDonald's respectively.

There are also Adidas, Deutsche Telekom, Toshiba, etc.

250 ??million people around the world watch the World Cup in close contact, creating 2 trillion business opportunities

Author: Anonymous Source of article: Daily Economic News Clicks: 139 Update Time: 6/10/2006

Tonight, 32 world-famous teams and 64 green field competitions will drive fans around the world crazy within a month. Who will be the ultimate winner of this World Cup? Starting today, the World Cup economic special issue specially planned by this newspaper - "Sports War·Business War" will reveal the suspense for you throughout the whole process!

During the group stage, this newspaper will report, display and analyze the three games every day from a financial perspective. From "event preview" to "exciting introduction", from "match preview" to "frontline battles", from "latest match results" to "spicy comments", readers of this newspaper will be informed as soon as possible Master the changes of the World Cup! As the first professional financial media in China to report on the World Cup from an economic perspective, this newspaper will also make full use of the advantages of professional financial media to find World Cup business opportunities everywhere for you! Pay attention to every financial detail of the World Cup from the perspectives of market gaming, sports marketing, and business opportunity promotion to win business opportunities! Are you ready?

The "Hercules" who has been "dormant" for four years wakes up today! Tonight at midnight, the host Germany team will play the opening match against Costa Rica at the Allianz Arena in Munich, Germany. FIFA President Sepp Blatter previously stated that 250 million people around the world, including players, coaches, referees and official World Cup staff, will have "close contact" with the World Cup, and around each of them, there will be 4 to 5 people with different personalities. Therefore, the number of people involved in the World Cup is expected to exceed 1 billion, which is 1/6 of the total global population. How big will the "economic cake" of the World Cup created by 1 billion people be? According to an article recently published by "Reference News", 2 trillion euros of global funds will "roll" with the ball.

The participating countries are surging with money

Germany has invested nearly 10 billion euros in hosting the World Cup. During the World Cup, major World Cup-related industries such as tourism, television broadcasting and advertising will be hosted by the host country. Bringing in more than 10 billion euros in revenue. In addition, all participating countries in the World Cup have also set off a "World Cup" economic boom.

According to a survey by Japan's Dentsu Corporation, the World Cup will bring economic benefits of US$4.2 billion to Japan. In South Korea, the total amount of deposits and investment funds sold by South Korean banks linked to the performance of the Korean team has reached as high as 678 million US dollars. A survey by the British insurance company Direct Line also showed that the World Cup will stimulate British fans to spend at least 1 billion pounds.

32 strong earnings

The Chilean team did not appear in the World Cup, but participating in the World Cup qualifiers has earned them US$21.1 million, and the 32 teams that were lucky enough to be shortlisted for the finals The team is even more excited about "making money". Take the Japanese team as an example. After the Japanese team entered the World Cup finals, the Japan Football Association signed an eight-year sponsorship contract with Adidas with a total sponsorship value of US$140 million. Participating in the World Cup finals has become a powerful asset for teams and players to attract sponsors and advertisers. According to incomplete statistics, the 32 teams and players participating in the World Cup will receive billions of euros in revenue from sponsorships, advertising, bonuses, etc.

Sponsors are "burning money" like crazy

German World Cup sponsors paid 750 million euros in sponsorship fees. During the World Cup, they will also spend nearly billions of euros in marketing expenses. Adidas' World Cup advertising costs alone will reach US$1 billion. Some non-World Cup sponsors such as Nike's World Cup advertising budget has even reached US$1.8 billion. Because of the World Cup, Adidas's goal in 2006 is to achieve 1 billion euros in sales of football products alone. Puma is even boasting that its sales target is 2 billion euros.

In the face of the World Cup, it is inevitable that various global companies such as sportswear, beverages, TV, IT, and mobile companies will "burn" tens of billions of euros. Of course, their expectations for returns are also very high. The American Visiongain consulting company has predicted that the World Cup in Germany will bring revenue of up to US$6.35 billion to mobile manufacturers.

Visiongain’s report stated that text messaging services, ringtones, icon downloads and other businesses will still be the main source of profits for the mobile industry during the World Cup. In addition, user interaction business is also one of the profit streams brought by the World Cup.

The media’s hands are cramped when counting money

The TV broadcast rights for this World Cup were sold for 1 billion euros.

TV stations that have spent huge sums of money to buy the rights to broadcast the World Cup all want to use this event to fully tap their advertising potential. Take China Central Television as an example. Among the many columns developed by CCTV based on the World Cup, special advertising alone can bring about 300 million yuan in revenue to CCTV. This does not include a large number of commercial breaks.

In addition to TV stations, print media and the Internet have also become "cost-burning" venues for the World Cup. The total investment in the World Cup in Germany by websites such as Sina, Sohu, Tencent, TOM, Xintian and Oriental Broadband alone has reached about 200 million yuan. According to incomplete statistics, global companies will spend US$4.3 billion on World Cup advertising.

The betting market opens its mouth

The global gaming industry is busy surrounding the World Cup. During the 2002 World Cup, global gambling capital flows exceeded US$60 billion. Judging from the situation of this World Cup, it will not be difficult for the gambling transaction volume to exceed 100 billion US dollars during the entire World Cup. Even under standardized operations, the gaming industry will face tens of billions of dollars in liquidity.

There is a gold mine in the derivatives market

Although Nici AG, which spent 2.8 million euros to obtain the World Cup mascot toy license, has gone bankrupt, the market for World Cup derivatives is still huge. In China alone, the business of 2.25 million World Cup fan flags undertaken by Zhejiang Langshaer Vidi Garment Co., Ltd. received more than 1.5 million US dollars. The 1.5 million commemorative lanyards provided by Jiangxi Xiangxing Weiye Silk Weaving Co., Ltd. for the World Cup sold for 3 million euros. Abroad, Pakistan exported 55 million footballs and earned US$141 million in foreign exchange. In addition, the market for counterfeit World Cup products alone will reach millions of dollars.

Affected the nerves of the global stock market

The impact of the World Cup on the stock market is also very obvious. According to statistics from Lipper Asia and the Perth Institute, in the three World Cups from 1994 to 2002, the performance of the host country's stock market in the following year was quite astonishing. In 1995, the U.S. stock market rose by 34.10%, and in 1999, the French stock market rose by 34.10%. Reaching 54.10%, in 2003 the stock markets of South Korea and Japan, the two co-hosts of the World Cup, rose by 29.19% and 24.45% respectively. It is not yet known how much stock market capital flows the World Cup in Germany will cause, but based on past experience, the scale will be staggering.