Is there any effect in decorating the flower shop?

Flower shop decoration should generally pay attention to the following points.

The environmental design of flower shops is very important. Exquisite and beautiful environmental layout can not only attract customers into flower shops, but also bring inspiration to customers, so that customers can combine flower shop layout methods with home decoration and become frequent visitors to flower shops.

A good flower shop environment design can set off the atmosphere in the shop, create the artistic conception of the environment and strengthen the environmental style of the flower shop. In store design, the use of shelves and other furnishings makes the use of space more reasonable and layered.

Running a flower shop must have its own characteristics, and the idea of opening a shop will become a reality. The decoration of the flower shop is the most important content. The space of flower shop is "every inch of land and every inch of gold" to improve the space utilization rate and make the whole flower shop practical and reasonable. It's beautiful. To really cooperate with the promotion, we can learn from the successful practices of other flower shops, hire professional designers to carry out the overall design, draw the renderings after the decoration of the flower shop in advance, make layout design and planning according to the current situation of the flower shop, and at the same time facilitate the normal business activities after opening. Flower shop decoration needs to pay attention to two aspects: first, it reflects the characteristics of flower shops; Second, we must strictly control the decoration costs of flower shops. Flower shops must be designed and built according to the idea of opening a shop, and they should not be careless, because it is difficult to make changes after opening a shop. In the process of decoration, necessary business equipment, such as safes and air conditioners, must be purchased in strict accordance with the list, and installed and debugged. The decoration of the flower shop and the purchase of business equipment shall be carried out in accordance with the opening plan, and shall not affect the normal opening of the flower shop.

Many factors, such as the location of flower shop, signboard design, window layout, interior decoration of the shop and the display mode of flowers and commodities, will give customers different impressions and feelings, thus affecting the establishment and implementation of customers' purchasing psychology and purchasing decision. So it caters to the customer's psychology. Establishing a beautiful shopping environment can increase sales. The store design of a flower shop should strive to attract customers into the store. It can attract customers' attention by using eye-catching store names and logos. You can also decorate the store door with the most representative and prestigious honor plaque, award-winning certificate, service commitment, etc., to enhance customers' trust and security, and try to extend customers' stay in the store. Due to the different material conditions and their own conditions, flower shops often differ greatly in environmental design, thus forming a variety of styles.

First, the indoor environment design of the flower shop

The decoration and internal design of flower shops are indispensable links to create a beautiful shop environment. In order to ensure that customers shop in a happy and relaxed mood, the lights in the store should be bright and soft, and the colors of interior decoration should be pleasant. The decoration of the flower shop should be simple and the colors should be light and lively. Flower shop decoration can be novel, unique and elegant through the family style in the store. Charming artistic atmosphere gives people high-quality cultural enjoyment. Flower shops can play soft music, allowing consumers to choose carefully in a quiet and comfortable atmosphere.

Set up some POP advertisements in flower shops reasonably, which can involve fresh-keeping knowledge of flowers, information of new varieties of flowers, common sense of using flowers in various occasions, etc., and change the contents frequently to keep them fresh. It is easy for customers to spend more time consulting and watching in the store, and it is also easy to stimulate their desire to buy. Even if you don't make a purchase this time, you will leave a good impression on your customers and have an impact on their future purchase behavior.

1) flower shop layout

The core of flower shop layout is the design of customer flow route, and successful design can maximize the customer's stay time in the flower shop. Different customers have different moving routes because of their age, gender and personality. Generally speaking, middle-aged and elderly people have been in flower shops for a long time, and they will carefully read various instructions and POP advertisements to choose the flower varieties they need. Young people generally stay for a short time. After they enter the store, they want to see the flowers they need as soon as possible and leave as soon as they buy them. The places where customers walk more are conducive to the promotion of flowers, and the places where customers walk less are unsalable areas. Flower shops should avoid putting the best-selling flower varieties in places where customers seldom go, and should consider the overall layout, put different flower varieties in an orderly manner, and clearly classify them in process design, so that customers can choose freely. At the same time, the store layout of a flower shop is a consumption channel, and a reasonable store layout can promote the realization of sales. The layout of flower shops is generally divided into two categories, lattice layout and free-flowing layout.

(1) The grid layout is a very standard layout, and the decorations are at right angles to each other, forming a maze-like passage, which makes the whole flower shop structure rigorous and standardized, giving people the impression of neatness and orderly management. This impression is easy for customers to trust flower shops, which are mostly used for open-shelf sales. The disadvantage of grid layout is that customers usually feel lonely and bored. Due to the natural driving force in the channel, customers will have a psychological pressure to accelerate their purchase in the process of shopping, and their desire for viewing and leisure will be greatly reduced. At the same time, due to the standardization of layout, the ability of flower shops to exert decorative effects is limited, and it is difficult to produce decorative purchase interests and effects. The overall investment of the grid layout is low, which is in line with the price psychology of ordinary people seeking cheap. From the management point of view, the grid layout is more conducive to the safety of sales and maintaining the hygiene of flower shops.

(2) Free-flowing layout is to form independent or aggregated combinations according to the characteristics of flowers. There is no fixed or special layout form, and the sales form is not fixed. In the actual layout, there are common strip or rectangular rings. Horseshoe, triangle and so on. In this layout, the passage is generally spacious or there is a large space in the center of the flower shop for environmental decoration. This is a freestyle layout, so the use of decorative layout can create a better environmental atmosphere and attract all kinds of customers, and the role of environmental publicity is very obvious. Free-flowing layout generally needs a large space, which can provide customers with an ornamental environment, thus creating shopping opportunities outside the customer's purchase plan and making customers enjoy the happiness outside shopping. This layout leads to the low utilization rate of the used area, which is suitable for large flower shops. If this layout is not done well, it will give people the impression that the layout is chaotic, and at the same time, the input cost is high, which will affect the overall price level of flowers. From the management point of view, it is also difficult to do a complete production and sanitation.

2) Flower shop passage

The passage of the flower shop should be kept wide enough for customers to visit. Choose flowers and spend time together, generally not less than 90CM, otherwise customers will feel inconvenient.

When the passage is too long, proper circuitous walking is more attractive to customers. It should also be noted that if the flower shop is an integrated entrance, it should be spacious and unobstructed to reduce congestion and congestion and avoid mutual interference when customers enter and leave the flower shop. If it is a separate entrance, it is necessary to pay attention to the clear direction of the passage in the flower shop, so as to avoid customers returning because of the misleading passage.

3) ceiling design

The height of the ceiling depends on the business area. The spacious storefront is higher, and the narrow flower shop is lower. Generally speaking, the flower shop with a height of 10 to 20m2 has a ceiling height of about 2.7~3m. If the flower shop covers an area of 300m2, the ceiling height is 3~3.3m, 1000M2, and the ceiling height is 3.3~4m. In addition, the color of the ceiling can also adjust the sense of height. Sometimes you don't need to set the ceiling high or low, just change the color to adjust the height. The design of the ceiling is mostly flat, and lighting equipment such as chandeliers or fluorescent lamps are generally placed on the ceiling. The ceiling is made of plywood, gypsum board, asbestos board, veneer decorative board and so on. Plywood is the most economical and convenient ceiling material, but it has poor fire prevention and noise reduction performance; Gypsum board has good heat resistance and sound attenuation, but poor water resistance and moisture resistance, which can not stand the impact force; Asbestos board is not only fireproof and heat-insulating, but also waterproof and moisture-proof, but it is not easy to process.

Some flower shops are small in size, but the houses are tall. In order to pile up flower baskets, flower mud and other unsightly sundries, an attic can be built to improve the utilization rate of the house. In addition, if the ceiling is too high, it can be fixed with barbed wire or fine wire (finally hidden) and hung with artificial simulated vines or dried flowers, which will have a good decorative effect.

4) Wall design

As the background of displaying flowers, the wall plays a very important role. The wall design of the flower shop should be in harmony with the colors and contents of the flowers displayed, and adapt to the environment and image of the flower shop. Generally speaking, there are four ways to use walls:

(1) Set display cabinets on the wall to display flowers. The wall is blocked by the cabinet, so there is no need to paint or decorate it.

(2) Set up a booth on the wall as a flower display place, and the wall plays the role of a background curtain while fixing the shelves.

(3) Make simple equipment on the wall for hanging or arranging flowers. To hang flower arrangement works, we must first choose a complete or empty wall and the height most suitable for viewing. The style of flower arrangement works should be consistent with the overall style of the store.

④ Do some simple treatments on the wall, post POP advertisements or decorate the wall. Many flower shops' business projects include gifts, and wall decoration usually takes paintings, decorative paintings, handicrafts, woodcuts, reliefs, knitwear and other gifts as the main display objects, such as hanging plates. Bronze ornaments, wood carvings, embroidery, fans, calligraphy, photographic works, etc. In fact, any beautiful object that can be hung on the wall can be used, but it should be noted that the size of the ornaments should have a good proportional coordination relationship and balance effect with the space on the wall. The direction of the exhibition is also very important. In the same group of paintings, the horizontal arrangement feels calm, while the vertical arrangement is full of passion.

The wall of the flower shop should not be too fancy, mainly in light colors, such as white, green and light gray. Some flower shops decorate their own walls, which is both economical and distinctive. For example, they stick distinctive cotton cloth, wallpaper and straw curtains around the walls, or use various hand-crumpled papers as packaging and glue them to the walls, and some stick bricks and pebbles on the walls to create different textures and visual effects.

5) Floor design

The floor has two choices in graphic design: rigid and flexible, with the combination of straight lines such as square, rectangle and polygon as the characteristic pattern, which is masculine; The pattern characterized by the combination of circle, ellipse, sector and geometric curve is soft, and the decorative materials of the floor are ceramic tile, plastic floor tile, stone, wood floor and cement. When selecting, we should consider the needs of store image, the cost of materials, the advantages and disadvantages of materials and other factors.

There are many kinds of tiles, and the colors and shapes can be freely selected. They have the advantages of heat resistance, fire resistance, wear resistance and durability. Their disadvantages are poor heat preservation and fragility, and flower shops often use water. After the tiles are soaked, it is not easy for idiots to clean them. If the flower shop chooses ceramic tiles for decoration, it is best to choose varieties with anti-slip function. Plastic floor tiles have the advantages of moderate price, convenient construction and rich colors. Generally used in shops, the disadvantage is that it is easy to be used by cigarette butts. The advantage of good decoration is that it is very good in waterproof, fire prevention and wear resistance, which is far from other materials. However, due to its high price, it is generally not adopted by flower shops. The wooden floor has a good luster, but it is warm but easy to get dirty and afraid of flooding. Flower shops often change flowers, and it is inevitable that they will be scattered on the ground. Therefore, it is not suitable for wood flooring, but it is also not suitable for high-end flower shops.

6) Shelf design

The flower stand is one of the main facilities for displaying, displaying and selling flowers. It can accommodate and store flowers, making it easy to select and take them. Shelves have different structures, forms and specifications. The shelf is designed to be practical, firm and flexible, which is convenient for the flower arranger to operate and the customers to visit. They should also adapt to the different requirements of various flowers. There are many kinds of materials for making shelves, such as wood, metal, plastic, rattan, aluminum alloy and angle steel. And when you choose, you should consider the environmental style and price of the point.

Shelf placement will affect customers' psychological feelings, so it should conform to customers' shopping habits and aesthetic requirements. According to estimates, the average stay time of customers' eyes on the shelf is 0. 6S, that is to say, most flower varieties have not attracted customers' attention. In order to let customers buy more flower varieties that flower shops want to sell most, that is, the most profitable and best-selling varieties, it is very important to arrange shelf positions reasonably. Generally, the method of layered display is used to display teleconference products on the shelves. When displaying, flowers are displayed in a certain order according to the existing number of shelves. Layered display is generally carried out according to the characteristics of flowers, the convenience of picking and placing operations, the visual habits of customers and the specific requirements of sales management. From the customer's point of view, the attention paid to each shelf is different, which is caused by people's visual habits. When looking up, the line of sight will move at the height between the head and the chest, which is the most acceptable when people look at the axis within 30 degrees. People don't squat down on every shelf and look down, nor do they stand on tiptoe and look over their eyes. Different perspectives will affect the way and quantity of different levels of flowers displayed on the shelves. Flower shops should make full use of shelf space, put the most marketable flower varieties in the most attractive and economical position on the shelf, which can be regarded as the promotion area of the shelf, and try to expand the display volume to increase sales. The position where the customer can look up is best full, and the position where the customer's eyes look up will cause elevation. The display in this grid is best in line with the line of sight, which can form a three-dimensional aesthetic feeling. For the position under the shelf, customers generally don't squat down to look at it, so don't pile too much on this floor, just fill up the space inside.

When a large number of flowers are to be displayed at the same time, the same or experimental flowers must be formed into a regular main part or one or two prominent parts respectively, and then arranged repeatedly, so as to find the perfect organizational form and lively rhythm beauty from the balanced relationship. In the flower shop, you can also customize the 1~2 cabinet to place items such as flower fertilizer, anthers, red envelopes and happy characters. The design of the counter is based on the height of a person of medium height, and the height and width of the counter before commodity display are generally controlled at about 80CM times 50CM. From the point of view of customer purchase, counter sales belong to low-angle display, and customers generally have to lower their heads to see the goods displayed at the counter. The counter display must be mainly suitable for close observation. General counters are divided into 2~3 floors, which are only suitable for placing small commodities. The goods displayed in the middle and upper floors are not the focus of customers' attention. The counter display can display background or decorative foil. Expired and overstocked goods should not be piled up, so as to avoid giving customers a bad feeling of poor management and overstocked goods in flower shops. It should be noted that the goods displayed in the same counter should not be too many and too miscellaneous.

7) Clever use of flower shop space

Flower shops generally choose places with good geographical location, so the land price and rent will be more expensive, and considering the problem of funds, flower shops will not be too big. Therefore, how to use the limited space to display as many flower products as possible has become a problem that flower shops need to consider.

It is a good way to make full use of three-dimensional space and increase the limited usable area. Using all kinds of shelves and hanging devices is a way to fill the three-dimensional space, but the layout effect will be a bit rigid. This flower shop has made some white columns with different heights on the background of a main wall, made some semicircular protrusions on the wall, and placed several pots of green ornamental plants on it, which not only makes the original white wall full of vitality, but also plays the role of beautification and decoration, and makes full use of the three-dimensional space to increase the number of plants, which can be described as killing two birds with one stone.

The layout of the flower shop is very important. Exquisite and beautiful layout can not only attract consumers' attention and guide them into the flower shop, but also bring inspiration to customers. Customers will also combine some good ideas with home decoration and decoration, and then become frequent visitors to flower shops. For example, the method of making three-dimensional protrusions on the wall adopted by this flower shop in the picture can be used in home decoration to make up for the shortcoming that the wall is too monotonous, and then placing plants will form a three-dimensional and lively decorative effect.