As a travel agency, how to arrange a complete tour route?

Visit the east coast of Jiaodong, learn the spirit of strengthening the country and learn the "maritime power"-building a maritime power and realizing the dream of strengthening the country.

A poetic journey, a romantic journey-rewarding tourism and winning the future together.

Take advantage of the loess humanistic customs and magenta classic culture-the red tour to relive the eventful years.

Beautiful countryside and picturesque Tengchong-homesick, remember to be homesick.

Third, the basic idea of tourism product design

1. The target market of this tourism product is primary and secondary school students, who have the needs of study and tourism and don't know much about nature; World outlook, outlook on life and values need to be formed. At the same time, they have certain self-care ability, and can take care of themselves and immerse themselves in tourism activities for a longer time.

2. In recent years, according to the definition of National Incentive Tourism Association, incentive tourism has gradually become an unforgettable way to help enterprises achieve specific goals and enjoy happiness. This kind of travel can enable excellent employees to go out, embrace nature, understand the customs of different places and enjoy the fruits of their hard work, thus further mobilizing the enthusiasm of employees and enhancing the cohesion of enterprises. Yunnan province has a rich resource base. Yunnan tourism resources are characterized by diversity, uniqueness and various landscape combinations. Not only the natural landscape is rich and varied, but also the humanistic landscape represented by national culture is exotic and colorful. The combination of natural landscape and human landscape is excellent and complement each other, so it is the first choice for award-winning tourism.

34. The 30 years from the May 4th Movement to the founding of People's Republic of China (PRC) was the most glorious period of national independence and people's liberation in the history of China. The revolutionary historical heritage, revolutionary tradition and revolutionary spirit left over from this stage are precious cultural wealth of our motherland and rare tourism resources. Therefore, more and more people choose scenic spots with revolutionary and historical commemorative significance as tourist destinations on holidays, and feel sublime through red tourism, purify the soul, benefit morality and intelligence, and sublimate the realm.

With the prosperity of domestic tourism, the market demand for rural tourism is increasing gradually. City people hope to get rid of high-rise canyons and cement forests, relieve the pressure of high workload and cover up their nostalgia and yearning for nature. In recent years, the rural tourism mode of "living in farmhouse, eating farmhouse meals, doing farm work and listening to farmhouse music" has gradually become the main force. The rapid development of rural tourism and the expansion of rural tourism consumption groups have become a highlight of the high-quality development of tourism.

Fourth, target market positioning.

The target market of this line is mainly enterprises and their employees, urban white-collar workers and other groups. This group pursues the quality of life, and their rich income enables them to have the ability, energy and time to go for leisure and vacation.

Verb (abbreviation of verb) line characteristics

1, which integrates "travel" and "learning" according to the design of the research travel route;

2. Integrate different landscapes in the whole process and enjoy different natural and cultural scenery in the first line;

3. Combined with the target market positioning, the route design conforms to the psychology of the target tourists.

(A) the beautiful natural landscape

Integrate different landscapes in the whole process and enjoy natural and human scenery;

(two) in line with the target market positioning

Line design according to the target market positioning, in line with the psychological expectations of target customers;

(C) to create a slow-paced travel

Mountains and rivers support people and buffer the fast-paced urban life;

(1) Create a self-inspired educational atmosphere, achieve the effect of "learning from middle school", combine teaching with traveling, and moisten things silently;

(2) Unity of knowing and doing, believing from knowing and acting from believing. Turning the achievements of red travel into conscious actions to help young students learn and improve their comprehensive quality runs through all aspects of young students' daily life;

(3) Combining with the target market positioning, the route design conforms to the psychology of the target tourists.

(1) rich and colorful rural customs and people's feelings;

The lanterns in Tengchong County not only inherit the excellent folk traditions, but also pay attention to the reform and innovation in form and content, which makes them have a strong flavor of life and distinctive characteristics of the times, with ancient rhyme and new songs and unique flavor. The folk customs of Tengchong are still rich in the early Tengchong Lantern Festival, with traditional plays such as fairy lanterns, fish lanterns, tea lanterns, Dashun Duotian and Eight Immortals.

(2) Unique rural natural scenery;

Spring has crossed the boundary, 1.5 million mu of rape flowers have blossomed into the sea, and thousands of tourists have passed here to enjoy the sea of flowers. In recent years, Tengchong has built a charming village with one village, one product, one village, one scene and one village and one rhyme, and has continuously become beautiful countryside, and launched a number of rural hotspots with good ecological environment, rich culture, livable and suitable for traveling.

(3) Interesting local culture and art;

Shadow play is an art form with a long history and wide influence in Tengchong County, commonly known as shadow play, shadow play and lamp shadow. Hundreds of years of shadow play performances have spread all over Tengchong urban and rural areas and many counties and cities in western Yunnan. Plays such as Victory of the Anti-Japanese War and Thirty-six Regiments Entering Tengchong vividly depict and record the important historical facts of Tengchong since modern times.

(4) Rural residential buildings with different styles;

Heshun traditional residential building is located in Heshun, a famous national historical and cultural town. It consists of arc-shaped buildings and ancestral halls with eight surnames: Village, Liu, Li, Yin, Jia, Zhang, Chuan and Yang, which are distributed in three natural villages adjacent to Heshun Town. Each group of buildings was first built in Jiaqing 10 year (1806) in Qing Dynasty, and was built in the 24th year of the Republic of China (1935) at the latest. The plane layout, spatial combination and architectural form of each group of buildings are rich, flexible and unique, which has high historical and artistic value. In 20 12, it was announced as a key cultural relics protection unit in Yunnan Province.

(5) Characteristic traditional rural labor force;

The most poetic village. "Combined with farmland, orchards, non-genetic study halls, art galleries, etc. Palianzhai will build experiential tourism suitable for different groups such as the elderly, middle-aged people and young people, and develop Dai food research bases, parent-child activities bases, labor education bases, photography bases, traditional cultural experience bases and sketching bases.

Detailed planning and activities of intransitive verb production line

Air ticket: 500/ person; B&B (including breakfast): 150/ person; Dinner: 50/person

Lunch: 50 per person; Tour guide fee: 50/ person; Ticket price: 150/ person; Air ticket: 500/ person;

Seven, line matters needing attention

(1) Before departure

1. About travel preparation

(1) Hang the designated name tag on the travel bag. Write your names on your belongings and minimize luggage;

(2) Pay attention to health management, especially physical discomfort, and be sure to explain it in advance.

2. About clothes

(1) Wear comfortable clothes; (2) Wear shoes that you are used to.

3. Health tips

In order to ensure a day's outdoor exercise, please pay attention to health and adjust your body.

(2) Date of departure

1. Time and place of assembly

Venue: Kunming Airport; Time: 12:00, please don't be late.

2. Vacation system

If you are unable to attend due to accident or illness, please contact the tour guide as soon as possible.

3. Emergency contact number

○○○○-○○○○○○○○

(3) When traveling

1. Transport experience

(1) Please gather 5 minutes before departure and find your seats.

(2) When getting on and off the bus, please act quickly and promptly in order not to cause trouble to other tourists;

(3) Put the garbage into a bag and put it in a designated place to beautify the environment.

2. About medical care

(1) Pay full attention to rest and sleep during and before travel, and pay attention to health management;

(2) If you have any prescription drugs or commonly used drugs you are taking, please be sure to bring them;

(3) When you feel abnormal during your trip, please report to the person in charge immediately;

5. Other preventive measures

(1) When purchasing special products, conduct money transactions strictly and fairly;

(2) Don't bring unnecessary items (walkman, computer games, mobile phones, cosmetics, curling irons, decorations, casual clothes, etc.). ) when you go out.

(3) If you feel uneasy and dangerous, please contact the tour guide immediately;

(4) The return baggage is collected and sent home on the last day, and the remaining baggage is the size of carry-on baggage.

Eight, line promotion plan

campus promotion

In view of Yantai university's product promotion scheme, this paper mainly introduces the school reward mechanism (excellent students' study tour or summer camp activities)

Family propaganda

Promote Yantai middle-class and above family products, focusing on parent-child travel mechanism (parenting direction in parenting education, expanding children's horizons and enhancing family ties).

(2) WeChat official account promotion

Publish route information, pictures, etc. In related schools, parenting and other similar official WeChat accounts.

(A) University Campus Promotion

Promote product schemes for colleges and universities to attract the interest of college students;

(b) Urban family promotion

Promote product solutions for middle-class and above families in Qingdao, focusing on parent-child travel mechanism.

(2) WeChat official account promotion

Publish route information, pictures, etc. In related schools, urban construction and other similar official WeChat accounts.

(A) self-media promotion

Use Baidu Baijia, Headlines, Sohu Public Platform, etc. Improve the reputation of products;

(2) WeChat official account posts tweets.

Publish route information, pictures, etc. On the official WeChat accounts of relevant schools and institutions;

(c) short video promotion

Use big data to push interesting and creative short videos to target customers.

X. financial plan

Line quotation cost list

Round-trip airfare 1000/ person.

Hotel accommodation (including breakfast) costs 450/ person.

Meal fee 260/ person

Attraction tickets (including local tour guides) 95/ person.

Full escort service fee 50/ person

Bus fare 200/ person

Line Cost Student: 2055/ person

Line price: 2500/ person

X. Feasibility analysis

The scenic spots in the whole process are well-defined and involve a wide range, with both cultural connotation and natural charm. You can relax your personal mood and be in a fairyland while learning and feeling. Affordable, the overall manufacturing effect is pleasant and the feasibility is extremely high.

Xi。 Prevention and control measures of epidemic situation during tourism

(1) Before traveling

1. Pay attention to the timetable of trains and planes, and don't arrive at the station and airport too early, so as to reduce the crowd density in the terminal and waiting room and avoid being in a closed environment for a long time.

2. Passengers should do personal protection when entering the station, wear masks all the time, and try to avoid contact with public facilities and public goods.

3. communicate with strangers less and keep your hands clean.

4. Bring your own antibacterial hand sanitizer, disinfectant wipes containing disinfectant alcohol and other products.

5. Understand the health status of relatives and friends, such as whether there are signs of infection, whether they have been to the epidemic area within half a month, and whether they have been in contact with infected people or suspected cases within half a month. In case of the above situation, it is recommended to isolate at home and see a doctor if necessary.

(2) Take public transport

1. Be sure to cooperate with the staff to measure the temperature when entering or leaving the station.

2. Reduce eating and try to avoid taking off the mask; Avoid frequent contact between hands and mouth, nose and eyes.

3. When sneezing or coughing, cover your nose and mouth with a tissue or elbow.

4. Try to keep a safe distance from others during the journey and pay close attention to the health status of passengers around; If any abnormality is found, try to change seats if conditions permit, and report to the staff actively; Try to stay away from the aisles where people flow frequently, and reduce walking back and forth in the carriage or engine room.

5. Avoid using public drinking fountains and try to bring or buy bottled water.

6. Keep quiet and avoid noise when taking public transport. Pay attention to politeness when coughing and sneezing, and cover your mouth and nose with paper towels or arms. If you go to the bathroom, do a good job of hand hygiene in time after touching the handrails and door handles. If conditions permit, try to stay away from your neighbor's seat, and it is best to sit farther away.

7. Pay attention to your flight number and high-speed train information, and pay attention to the public information of patients in the same car. If you are a fellow traveler, you need to report it and isolate it at home.

4. Avoid touching your nose and mouth and rubbing your eyes with dirty hands. Wash your hands often,

5. Try to avoid all kinds of parties. Use separate meals or public chopsticks.

(3) Go out to the hotel and go home.

1. Take off your coat normally and hang it at the door (or in a ventilated place); Take off your mask and wash your hands. Once the mask is contaminated by droplets or other pollutants, or the mask is deformed, damaged or smells, it should be replaced immediately.

Change the habit of taking a bath before going to bed to taking a bath after entering the door.

It is recommended to hang the coat in a specific place at the door and not mix it with clean clothes. If it is not in contact with patients, it is unlikely that virus pollutants will remain on the jacket surface. But the coat will bring a lot of dust, so it is not recommended to bring it into the bedroom.

4. During the epidemic, we should try to avoid closing crowded places, including gyms. Some fitness activities can be adjusted to home, such as aerobics and yoga.