Traditional Culture Encyclopedia - Photography major - The first body lotion in autumn comes from half an acre of flower fields.
The first body lotion in autumn comes from half an acre of flower fields.
Cut into the body care track and build a leading body care brand in China.
In the current consumer's skin care concept, facial care can no longer meet their needs, and body skin care has become more and more important. With the continuous upgrading of consumption, the body care products in the beauty market are also emerging one after another. Taobao Tmall data shows that from May, 20 19 to June, 2020, the sales volume of body care products was nearly 1. 1 billion, with an annual GMV of 7.5 billion. In 2020, the market size of hair and body care in China will be 78.3 billion, with a year-on-year increase of 1.7%. With the development of skin care market, body dairy products have become a fashion necessity for many young consumers.
Half an acre of flower field has been deeply cultivated in the field of body care, and has successively launched a series of high-quality products such as body lotion, scrub and hand and foot membrane. In 20 19, it became the first domestic brand of Tmall body care products, the first domestic brand of Tmall 6 18 for three consecutive years, and the first domestic brand of Tmall Double1/kloc-0 for two consecutive years, making it a dark horse in the field of body care.
Establish your own R&D system and study the repair technology of skin barrier.
These achievements of half an acre of flower fields are inseparable from the painstaking research on consumers and products. We have established our own R&D laboratories in Guangzhou, Shanghai, Beijing and Jinan, with nearly 100 R&D personnel, mainly to introduce talents for the biomedical industry. "Skin care with flowers" is the brand concept that half an acre of flower fields adhere to. It has its own rose and peony cultivation park, plant raw material development laboratory and raw material production factory, and is committed to optimizing the quality of raw materials from the source of raw materials to the production process. The launch of the new body lotion featuring RIVETOR is the epitome of the long-term investment in research and development of half an acre of flower fields.
Riveter's skin barrier repair technology is a patented skin barrier repair technology developed by Huatian Laboratory, which is compounded with natural vegetable oil to achieve a strong barrier and resist irritation. From raw material cultivation, production to efficacy verification, the full link development of skin barrier repair technology has been studied and realized.
I searched half an acre of flower fields all over the country and screened a variety of natural vegetable oils. With Feng Dan peony seed oil as the core, oat kernel oil and rice bran oil were compounded to form the best compatibility. Among them, Feng Dan Peony is produced in Heze, Shandong. After 19 cold pressing and fresh pressing technology and fresh-keeping and antioxidant technology, the peony seed oil produced is a fine product in oil and has obtained an invention patent. (Invention patent number: ZL20 19 10069632.6)
Simple but not simple, 24-hour moisturizing body lotion
Half an acre of Huatian products are based on the needs of consumers. After investigating the needs of more than 900 consumers, half an acre of flower field found that consumers' main demand for body lotion is long-term moisturizing and moisturizing, especially in autumn and winter, many consumers' skin is dry and rough, peeling and peeling. The most fundamental cause of dry skin is the loss of stratum corneum. Researchers in the half acre flower field also found that the skin water content and percutaneous water loss rate are different in different seasons, different people and different parts of the human body, and the water content in the face is significantly higher than that in the body. Based on this, Banmu Huatian specially launched a moisturizing body lotion in autumn and winter-Banmu Huatian Beirun body lotion to help consumers cope with dry skin in autumn and winter.
Half an acre of flower field goes further, and the product moisturizes for 24 hours. Third-party efficacy test data show that half an acre of Huatian Beirun body lotion has obvious moisturizing, nourishing and repairing effects, which can moisturize for 24 hours, make the skin more delicate and elastic, improve the dryness and itching, and improve the skin barrier ability and tolerance.
This is due to the excellent product solution of the half acre flower field laboratory, which realizes the skin moisturizing function through the moisturizing technology of plant essential oil. RIVETOR, a compound component of plant essential oil, was originally created in a half acre flower field, which can repair the skin barrier and resist stimulation and injury. Only other ingredients can effectively act on the skin and solve the problem of dry itching: squalane can supplement sebum membrane, ceramide, free fatty acids and cholesterol, repair intercellular lipids, shea butter can moisturize and moisturize the skin, and panthenol can enhance skin immunity.
Join hands with Yang Yang to use flowers for skin care, and let out the natural energy extracted by plants.
Half-acre flower field has always adhered to the natural plant concept of "skin care with flowers", and laid out 10 Avenue and organic botanical garden all over the country, including glass roses in Jinan, Shandong, peony in Heze, lavender in Yili, and jasmine in Hengxian, Guangxi ... to ensure product quality from raw materials. The Berun Body Cream listed this time still maintains the green level of the beautiful practice formula, and ensures the natural source of 93% ingredients and the natural plant essential oil exceeding 10%. Tested by a third party, the allergic reaction is 0, and the adverse reaction is 0, so that consumers can use it safely.
In addition, Banmu Flower Field, a leading perfumer in the United Nations and a top perfume company in the world, reproduces a variety of natural floral fragrance, brings natural fragrance into products and gives consumers an immersive product experience. The body lotion products listed this time have two natural and pure fragrance types-pillow rose and garden jasmine, which bring consumers into the artistic conception of natural flower fields and make every skin care experience seem to be immersed in nature, comfortable and pleasant.
Since May, 20021,Yang Yang, the official spokesperson of the body care brand, has made great progress in brand tonality, product structure and business scale. On the natural plant body care track, half an acre of flower fields has become more and more stable and confident.
In fact, since its establishment, Banmu Flower Field has always adhered to the original intention of natural plants, has unique advantages, and has gradually formed a powerful brand moat. With the long-term investment in research and development, the advantages of products are gradually highlighted in the market competition. This new body lotion will surely set off a new climax in the field of body care and win the favor of more consumers.
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