What should Taobao pay attention to in its overall store operation?

We all know that the current network is the general trend, and everyone is enjoying the convenience brought by the network. Our Taobao shopping platform is also one of them. We only need to browse our favorite products online to place an order and wait for delivery. This kind of sales method is highly valued by sellers, but there is also great natural competition. If we don't manage a store well, there is no traffic at all. So what should we do for small white businesses that can't operate? Today, we will tell you about agency operation, which is a service.

Taobao's overall store operation means that the owner (bazaar, shopping mall) hands over the store's sales, customer service, decoration, optimization, through train, marketing planning and other work links to Taobao company for management. After the professional personnel of the agency operation company conduct qualification examination on the store, they will adopt a marketing method suitable for the store and products without violating Taobao rules, thus effectively improving the store flow, conversion rate and comprehensive competitiveness of the platform. The content of the service generally includes 1. Market research/operation plan for building online sales platform: according to the situation of brands and online consumers, determine the brand positioning of online sales and formulate a three-stage plan. Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams. Stationing platform: provide one-stop service in high-traffic e-commerce platforms such as Taobao. Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design. Product distribution on shelves: upload product information to online sales platform according to a certain template. Online shop management norms: establish online shop rules and regulations and standardize management.

2, brand marketing promotion soft text implantation: blog, forum, SNS soft text advertisement implantation. Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly. Marketing tool application: Taobao 123show, taobao guest, video and other promotional tools. Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc. SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station. Advertising: advertising planning and effect tracking feedback, to maximize resource efficiency, to help enterprises promote the use of Taobao and other marketing tools for training. Customer management: customer relationship management team and return visit mechanism. Channel management and control: maintain the brand image of the network and punish network infringement and piracy.

3. Positioning of product shooting and art service shooting: The professional visual merchandising team provides suggestions and confirms the style requirements with customers. Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception. Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively. Post-image processing: color, proportion and structure adjustment; The finishing touch of the page, adding design elements.

4. Online store operation service data analysis: statistical analysis of online sales data of industries, brands and stores. Sales support: sales team formation, accurate sales based on data support and improvement feedback. Software support: the online shop data is connected with the company's order inventory system to realize synchronous management and distribution platform construction; recruiting and contacting distributors and spreading distribution channels. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: use store management software for daily store operation and monitoring.

5. In-depth strategy report on the overall e-commerce plan of e-commerce enterprises: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration. Independent B2C platform construction: An independent B2C platform with independent domain name and transaction and payment functions based on the underlying data of Taobao. Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation. Network specification counseling: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services. Customer company team training: help customers cultivate internal teams and improve their e-commerce capabilities.

How to write a soft article to promote Taobao shops? 1. Simple Taobao shop introduction writing method: just write a sentence or a paragraph, plus the basic information and contact information of the default business card of Taobao platform. Simple and clear. For example: 1, welcome to our store. This store is newly opened and operates with integrity. It only earns credibility and does not make money. Thank you. 2. All the goods in our store are authentic, which guarantees the reputation of one fake and ten exemptions. Welcome customers to buy with confidence, and we will serve you wholeheartedly! What goods does our store specialize in marketing to ensure the reputation of one fake and ten penalties. Our service aim is to serve with heart and treat people sincerely!

Second, the mathematical method of information Taobao shop introduction: it is to release the latest preferential activities of the shop in the introduction of Taobao shop. This type can not only attract new buyers who like preferential activities, but also urge buyers to make up their minds to buy as soon as possible if it is a time discount.

Third, the unique Taobao shop introduction writing method: you can write out the advantages of your products and services, or the characteristics of the store, even if you can't find it, you should create your own advertising language. For example, just write a humorous limerick or something!

Fourth, the detailed Taobao shop introduction writing method: you can't know what every buyer wants to know on your Taobao shop introduction page, you can consider writing everything in it. There are also shopping processes, contact information, logistics methods, after-sales service, warm tips and so on. But you must take the time to do the typesetting. There is a lot of content, and the font should not be too big, which is normal. Then the title of a paragraph should be bold or colored, such as after-sales service, and then the content of after-sales service should be in normal font, so that each paragraph has a bold title. When buyers introduce in Taobao shop, they can see at a glance that there are several bold titles. If you can find what you want to know soon, you will have the patience to read it. Just like this article, without some bold fonts, readers can't find the main points of each paragraph without reading it from the beginning.

5. Refer to other people's writing format: See how some crown shops or diamond sellers write, or have time to go to the street to collect shop introductions of some physical stores, and then write a Taobao shop introduction that suits you according to your own situation. Although a good Taobao shop introduction can't play a very big role, it can also add points to your shop, so it is worthwhile to spend some time writing a good Taobao shop introduction.

Brief introduction of different types of shops:

Thank you for coming to my shop! I buy anything or only spend it with professionals for a purpose, because only professional businessmen can do their own thing well and provide you with professional services, so I also want to bring this advice to every guest, choose a major and choose quality and caring services. "JACKY" has been engaged in garment foreign trade sales for many years, with rich industry knowledge and keeping up with the fashion frontier. The clothes he sells are directly selected from familiar clothing companies, and they are carefully selected styles, which are definitely not available in other stores. ! ! I hope we can become bosom friends.

Our commodity manufacturers directly purchase goods with unique styles and complete sizes. There must be something for you. Welcome to visit us!

It is fate to have the opportunity to trade, and the most important thing is to cooperate happily. Please let us know if you are satisfied with the purchase. Please tell me if you are not satisfied. I think everything can be solved through communication and consultation, because I believe that everyone has a kind and inclusive heart like me, and will care about each other and create harmony.

Cosmetics:

Xueyanmei cosmetics store? Main cosmetics wholesale business in Taiwan Province and Hongkong? Welcome to call to order cosmetics such as Jingbangsu, Yiqi, Li Liang, Bird's Nest, Liangjiali, Cherry Blossom, Beauty Rhyme, Li Yiting, Ouyuan, Yanji, Acura and Qiao Mei? Large orders will be given a certain discount? Please contact us after placing an order for specific preferential methods. All our goods are original and genuine? Shelf life is more than two years? Our quality and reputation are 100% guaranteed.

Footwear:

Fashion catchers in Maizhong have been wandering in Milan, Paris and Tokyo for a long time, shuttling between various fashion conferences, fashion places, luxury stores and various fashion websites, and keenly capturing the new fashion changes in Europe. Usually, three days after the latest design of some top brands is released, the extremely fast supply chain of wheat shoes will start quickly, and these fashionable shoes can be made in 30 days. This way of designing and developing products ensures that customers of wheat shoes keep up with fashion trends and the latest in Europe.

The unique fast supply chain of wheat shoes greatly improves the lead time of footwear production. Delivery time refers to the time from design to the sale of finished shoes on shelves. The world's major brands usually take 180 days, but Maixie shortens this time to only 30 days, which is a decisive 30 days, so that Maixie can always stand at the forefront of fashion without designing fashion in advance.