How to design the concert poster? How to design a poster (1)

How to plan a campus concert? Sponsor: School of Telecommunications, North University for Nationalities Event Name: Personal Concert Planning after Prosperity: Stamping Time: Year, Month, Day, Personal Concert Sponsorship Plan I, Activity Description Activity Name: Personal Concert of Telecommunication College Organizer: Telecommunication College of North University for Nationalities Planning: Student Union of Telecommunication College Co-organizer: Organizer Activity Time: Date: 2009 Audience: Teachers and students of Beimin University (the number of students in the school is 65,438+100000) Activity Location Activity Budget: venue rental fee, publicity board, logistics, volunteer service team, etiquette team and staff. Estimated total sponsorship fee: 3 yuan. Sponsor's Feasibility Analysis Report Dear Sponsor, Telecommunication College of North University for Nationalities held a solo concert for all students on 20 10/February 15. The Propaganda Department and the Outreach Department of the Youth League Committee of our college are the designated publicity and planning units for this campus activity, and they have a deeper understanding of the feasibility of sponsoring college students' activities by merchants, especially the feasibility of sponsoring individual concerts in our college. Now let's make a sponsorship feasibility report for your company. I. Feasibility analysis 1. This solo concert has been strongly supported by the Youth League Committee of the College and the relevant departments of the College, and its scale is huge, which will attract many teachers, students and employees to watch. This solo concert was well received by the students, which promoted the development of school entertainment and caused a sensation in the whole school. And all this has been confirmed by all the concerts held by the school. There are more than 10000 college students in our school, and the flow of people is so large that the number of people attending individual concerts can reach about 2000. In schools, the average number of visitors to each exhibition board can reach 10000 or more. Our school has a dense population and high consumption capacity, which has a more obvious publicity effect on your company. This activity has attracted the attention of teachers and students, and your company's products will be vigorously publicized. This solo concert will be held in the university student activity center which can accommodate more than 2000 people. Through this activity, we can expand the influence of the company in colleges and universities and improve the market share of the company's products in our school through comprehensive publicity. Second, the way of publicity 1. Banner: a one-day big banner publicity, and banners are hung in schools. (The banner content is personal concert content and company-related publicity-sponsor name) The day before yesterday, the activity was pasted at the entrance of the activity center and the fork road of the school with the most traffic. The suspension time is 24 hours a day. 2. We will point out that your company is a sponsor on the poster of your personal concert. (Pre-publicity) 3. Vertical billboard. During the recital, it was promoted in the school as an independent propaganda method. (provided by your company) 4. Publicize and distribute leaflets at various intersections of the school before and after the solo concert. 5. Questionnaire: After the activity, help your company do a campus market survey (the questionnaire is prepared and provided by the company). 6. Set up an information desk in the activity center during the concert. Third, the significance of sponsorship activities l Increase exchanges and cooperation between schools and enterprises, * * * learn together and * * * develop together. Expand the influence of the company in colleges and universities, and improve the market share of the company's products in colleges and universities through comprehensive publicity. 3. Establish corporate image by sponsoring related activities and improve the social benefits of your company. We sincerely hope that we can take this activity as an opportunity to establish a longer-term cooperative relationship with your company and help your company realize the greatest benefits not only in school but also in society. Expectation: I hope your company can seriously consider our suggestions and put forward valuable opinions. We are responsible for all the publicity activities of the school, and the company can send someone to supervise. I hope we can cooperate with your company to make this concert a success. I look forward to your reply as soon as possible. Looking forward to your joining! Happy cooperation! August 20, 2009 Personal Concert Contract of Telecommunications College of North University for Nationalities Party A: Student Union of the Youth League Committee of North University for Nationalities Party B: The company aims to enrich the after-school life of students of North University for Nationalities and improve the after-school life quality of students of Central University for Nationalities; The Student Union of the Youth League Committee of the College will carry out relevant publicity for the company during the solo concert, and Party A and Party B have reached the following agreement on long-term cooperation: this agreement is the basis for both parties to carry out activities; This agreement shall come into force as of the date of signing; Activity time: the activity time is _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Location: Rights and obligations of Party A and Party B: (1) Rights and obligations of Party A 1. Publicity for Party B when Party A provides activities for Party B; 2. Party A shall provide publicity materials to Party B in accordance with relevant regulations during the publicity period; 3. Party A shall assist Party B in on-site publicity; (II) Rights and obligations of Party B: 1. The sponsorship fee provided by Party B shall be paid before signing the agreement; Or provide services. You can choose one or both. Party B shall provide the necessary equipment and publicity materials for the activity; 3. Party B can provide staff to be responsible for on-site consultation, on-site service and on-site publicity; 4. Party B's staff should take good care of their belongings, and Party A will not be responsible for the loss of the belongings; 5. Party B shall provide certain preferential treatment to the students of North University for Nationalities; 6. During the activity, both parties shall strictly abide by the agreement, and neither party shall delay the time; 7. Party A shall not be responsible for the losses caused by Party B's work mistakes. This agreement is made in duplicate and shall come into force after being signed and sealed by both parties. I hope Party A and Party B can establish a long-term cooperative relationship on the basis of mutual benefit. I sincerely thank the company for its strong support and help to the solo concert of the School of Telecommunications, North University for Nationalities, and we will do our best to repay your company in the future cooperation. Party A: Party B: Date: Date: How to Design Posters (1) It can be said that poster design is a master of graphic design. But sometimes it is its too broad expression that makes us a little at a loss at the beginning. We will discuss how to design an attractive poster in two stages, and what principles and skills are there in the design. Author: Piper Nelson. For every graphic designer, poster design is a challenge. As a two-dimensional poster, its uses are varied, and its themes range from advertising and promotion to public service announcements. The designer's challenge is to make the designed poster attractive and spread specific information in order to finally inspire the audience. When you wander the streets of the city, wait for the bus at the subway station and visit the museum, you will find posters everywhere. And those best poster designs will always make us stop and stay. The message conveyed by the poster is clear and clear, and we are still thinking after leaving our heads. In this article, we will discuss some basic creative principles, which can help you design impressive posters. You will learn how to create a unified, harmonious and rhythmic work that can attract the attention of passers-by in the street. Photo 1 The poster above is designed by Moroni. In this poster, the author used attractive creative skills such as coordination and repetition to communicate effectively with the audience, which is unforgettable. The basis of poster design A long time ago, when human beings had something to announce to others, there was no sign that posters could have greater advantages than other propaganda media. But why do people always regard TV advertisements and billboards as the signs of our company now? One of the answers is that a beautifully designed graphic work still has some power to attract us. Figure 2 Posters are generally forbidden in many buildings in the city. Posters can be seen everywhere after the temporary fence is built. Posters are a very economical form of expression-good publicity can be achieved with the least information. Sometimes poster designers are required to reduce the text content and convert other text into visual elements. Sometimes, the whole poster only uses some unique font designs. Designers are often asked to organize a lot of trivial details to make them clear and easy to understand. Designers' choice of pictures when designing posters can be said to be the key to success or failure. The function of pictures is to simplify information-avoid too complicated composition. Pictures usually show what the product is, who provided it or who wants to use it. Pictures can turn difficult words into short and clear messages, such as "providing housing loans for migrant workers who have no money to buy a house" and other words that sound a bit complicated. Figure 3. In the poster above, how do you make the names of dozens of performers and creators interesting to the audience, rather than burdensome? -Make these names attractive artistic planes! In this poster of Lincoln Center, the designer skillfully combines a picture with the font, so that the viewer can read it unconsciously. A poster designer needs to have a strong grasp of typesetting. Because the text on the poster is always very concentrated (relative to packaging or magazines), the typesetting of the poster text is very important. According to an unwritten principle in design, the less elements you use in design, the more careful you should be in design. The words on the poster always convey some specific information, such as "U2 concert on Friday 12" or "the entrance is temporarily closed for maintenance". The font style, text layout and the ratio of text to pictures chosen by designers will determine whether the information we want to convey can be easily read and remembered. Finally, it should be noted that a poster work itself must arouse the interest and attention of the audience. Even the simplest pictures and words can be confusing if they are not designed properly. How to design an infectious poster, so that viewers can directly contact with the most important information? These are the problems we encounter in our creation. So we will introduce some basic methods in this article. The principle of consistency We have to face the fact that designing posters, like designing any other graphic art, can easily lead to confusion. Photographer? I didn't shoot well. Copy? They couldn't make a final decision until the last second. Marketing staff? They change their minds every two minutes. In the design process, the designer must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including title, material selection, photos and signs. If there is no unification, posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way. How can we design consistent works? Let's cite several principles: the principle of relevance should make the works consistent. The first principle is to adopt the association principle, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together, and people are divided into groups. If we see all the components put together in order on a page, we will try to understand them. We always think of them as a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated offense". Poster designers can realize this relevance principle in many ways. First of all, grouping people, things and words can improve the effect of information dissemination. It is conceivable that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? The choice of overworked parents is inevitably associated with products. If people's photos are handled well, it's like consumers saying, "I've always used Bleacho bleach", instead of a hard-tied advertising slogan. Second, all the parts together have a greater impact than a loose structure alone. When several items are very similar (for example, several different watches are chained together), the audience's eyes can naturally move from one watch to another. These objects form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience. Figure 4 In this picture, notice how your eyes move from one ring to another. See all the rings as a whole, which is also the focus of the whole picture. Repetition Principle Another way to make works consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane, its different parts are reused, and our eyes will naturally follow them. Sometimes even if we don't put them together, our vision will still treat them as a whole. We subconsciously drew a line between them. The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce very interesting visual and composition effects, and then connect the elements of the background and the foreground. Another way to use repetition is to guide the audience's eyes to pay attention to an important information, logo or picture by repeating a line of elements. Repetitive elements can create a path, guide our eyes and make the audience curious-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading. The repeated caterpillar pattern in Figure 5 leads the audience's eyes to the INNU logo. There are some repeated patterns of butterflies behind this sign, which shows the difference before and after you go to this beauty salon. The idea is ingenious. People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce the effect corresponding to the above drop of oil. Inadvertently, our eyes have fallen. Figure 6 In the above picture, these dots use the elements in the logo, and we use them again in the picture-this creates consistency, attracts others' attention and strengthens the promotion of the brand. Repetition is also an effective strategy to persuade the audience to compare some product posters. For example, we may put a dozen shoes on the advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is used repeatedly in the poster, and then the audience will carefully observe the different styles of various shoes. Another popular design technique is to arrange all the same things together, but one of them is different, so as to achieve unexpected results. For example, you can design 15 squares and arrange them into a square, where 14 is blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience. Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. For example, a series of outdoor advertisements for a summer concert, repeating the main elements can produce a sense of strength. When you see one of them, you will think of the other. Repetition of position, color, size or image can enhance recognition and make the audience notice all the information you want to convey. The principle of continuity is there any other way to create consistent works? Go on! As you can see in the above example, it is usually used with repetition. When the designer designs in a continuous way, the objects in the work are combined to guide the audience to another location. This method is generally realized by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go. The poster on Figure 7 uses a continuous design method to guide our eyes to walk vertically along the letter U, and the left and right sides are composed of U-shaped characters, and the overall effect is quite good. If the U is not so wide (for example, it is reduced by half), then your attention will be focused on the E and C in the word peace, because under these two letters are the two tops of the U. This method can make the pictures in the poster guide the audience's eyes to the information or brand we want to convey. But if we don't use pictures, but graphics made of words, it is also a good choice. Add background color If the elements in your work are different in shape, color or appearance, how can you unify your work? A simple solution is to put all these elements in a solid color area. This method seems to evade the essence of the problem. Why do you have to put unrelated elements together? Generally speaking, we don't handle it this way. For most commercial posters, you need to make your poster convey the information you want to convey quickly. We usually use related shapes or colors. Figure 8 In the poster above, "red" is not only the title or political theme of the performance, but also a color that can bring all the elements in the design together. Through composition, this poster can also produce related features. For some artistic events or posters, the audience will take the time to understand the meaning of each part by themselves. However, some discordant elements can sometimes convey an interesting and experimental visual effect. Sometimes, an advertiser will ask all the objects to be combined in surreal form, and all the irrelevant elements will be placed in a large background color area, which can make the audience feel that they are related. The principle of coordination can make the layout of posters have a strong visual effect, whether it is coordinated composition or uncoordinated composition. Because breaking the balance will create tension. For children, we know to keep them away from potentially dangerous things, such as leaning trees, rocks, furniture or ladders. So the unbalanced composition also makes us feel this way. Will we fall? Will something hit us? When looking at a work, we always imagine that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a single individual, and there is nothing around it to make it have other visual support points (others, such as the design of magazine advertisements, adjacent pages or other surrounding elements can be used as support points). Symmetry, harmony and symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have very symmetrical shapes. Humans feel particularly close to these symmetrical things, or it may be because our bodies are symmetrical (of course, most people are). Designers use this humanity to design their works. When designers create posters, they often put a main picture or text on the vertical central axis, and they are symmetrical. This composition makes the viewer feel comfortable-everything is in good order. When the object in our picture is a face or a person's body, symmetrical composition can help the audience and works produce * * * sound. Symmetry can also be produced when each design object is placed in the corresponding position on the left and right. This combination of repetition and symmetry creates a sense of harmony and stability in the works. Figure 9 This poster design about sportswear is impressive, because its composition is very symmetrical on both sides, which makes the design (as well as products and brands) feel stable and natural. The combination of heavy colors, lines and the space around the entity in the composition makes the whole work full of power. However, symmetrical composition also has disadvantages. Sometimes we don't want a work to always give people a stable and natural feeling, because these works seem to lack vitality. We know that posters are often used as a propaganda medium to persuade the audience to accept new products, new things or new ideas, and a dynamic work can achieve better publicity results. It should be noted that this does not mean that we have to create an uncoordinated work-we just create harmony through different channels. Asymmetric coordination: We often use asymmetric composition to make posters full of vitality. Designers use colors, values, shapes and positions to create a plane composition that is not completely balanced but will not cause confusion. Absolute asymmetric composition is not easy to achieve-if there is little difference in size, color and other elements, there is also a sense of balance. 10 used asymmetric composition in this poster of Luxing Motorcycle, which formed an eye-catching visual effect. You can even feel the motorcycle moving to the right. Let's look at several asymmetrical compositions and see what can be done: color coordination. Have you ever wondered why the works of the famous Dutch painter Peter mondriaan are so vivid? Mondriaan widely uses color coordination technology in his works. For example, in one of his works, the upper left is mostly white and yellow, and the lower right is a small piece of blue. This small piece of blue is in perfect harmony with the large area. In order to create this harmony, mondriaan filled the canvas with a grid when painting, and then colored it to ensure that the proportion of coloring could be accurately grasped. Figure 1 1 In the poster of this design exhibition, the big block, the small black and the chair photos form a beautiful coordination effect. Whether colors are harmonious or not is often determined by intuition, so you need to practice more at ordinary times. There are several principles involved here: smaller color areas and larger non-color areas can produce harmonious effects. Color is more attractive than blank area, and a small piece of color is equal to a large blank area both visually and psychologically. Warm colors attract people's attention more than cool colors. We can easily notice orange and red, while blue and green have a feeling of shrinking. Therefore, a large area of cool color with a small area of warm color can produce a harmonious effect. The greater the saturation of the color, the more obvious it is. Dark blue is more attractive than gray blue. How can we achieve coordination? A small piece of bright color and a large piece of lighter color can create a sense of harmony. The asymmetric coordination principle of numerical coordination is based on the fact that the two parts have the same attraction to the eyes, so although each object is different, the attraction to the eyes is uniform. "valuedifference" always attracts our attention, such as contrast between light and shade. Black and white are in sharp contrast. The contrast between gray and white is smaller. How to design a color numerical coordination effect to improve the attraction of posters? You can directly use the numerical collocation of light and dark, and you can also intuitively allocate the collocation of shapes. In order to improve your intuition, you can cover some areas that you are not sure about in the poster, and then carefully observe other areas that are not covered. Then, blocked areas are also displayed to see whether they are better or worse than the color and shape values you observed alone when they are together with unblocked areas. Tip: If you are not sure about the color value, you can convert the picture to gray mode. Then observe whether there is a good contrast between the distribution of black, white and gray. Figure 12 in this poster about CubScouts, the design method of color numerical coordination is used. A lot of blue dots are applied to the white area, resulting in a light blue effect-brighter than the red area below. And each element follows the principle of numerical coordination in each area-please pay attention to dark trucks and white fonts. In the poster, the numerical comparison of each part can produce attractive visual effects, and it can also make a tense contrast between the parts. Eyes move from one part to another, trying to connect the two parts. Vivid visual elements and the audience's subconscious excitement are produced through the interaction of different elements in the work. The coordination of shape and position and shape distribution can also make your poster design consistent. A large and simple shape (or graphic area) and a small and complex element can form a good collocation effect. In the works, larger shapes can attract the attention of others, while smaller elements are less important parts, but visually, they can form a large area of stable visual effects. Figure 13 In this figure, the stars of different sizes have a good matching effect with the simple monochromatic wave area below. Figure 14 has a good coordination effect in this photo-based poster design. As the focus, the figure occupies a large area, and his shoes are in good contrast with the street background in the distance below. The position of each element also plays an important role in the coordination of works. The more off-center an object on a page is, the more visual language it conveys. This visual experience is related to our real life observation: for example, when playing the seesaw, if an adult sits near the middle, the child sitting at the end of the seesaw can lift him up. The outdoor advertisement on the map 15 is a consulting company that customizes different strategies for customers. The contrast between plus code and XS code attracted the audience's attention. Coordination theory is also applicable to some angular designs. Large objects placed obliquely can be placed in corresponding positions to form a harmonious effect. Steps for a novice to design a poster The steps for a novice to design a poster are as follows:

Preparation materials: AdobePhotoshop, computer

1. Create a new 1920*700 pixel white canvas (named: 1920 full-screen poster), and then click the Create button.

2. After creating the white canvas, click View.

3. Find a new reference line in the view. 4. Set the 1 reference line on the vertical left to 360 pixels, and then click OK.

5. Set the second reference line to be vertical, with 1560 pixels on the right. Click OK.

6. Set the foreground to red #b92722, and then press ALT+DELETE to fill the white canvas with red.

7. Set the foreground to white, click the rectangle tool to draw a shape on the right, and put the picture at the back. The shape can be slightly larger than the reference line on the right,

8. Drag the picture directly onto the drawn shape.

9. After the picture is dragged in, press Enter to confirm, and then press CTRL+ALT+G to create a clipping mask for the picture.

10, set the foreground to white, click the text tool and enter the required text. Based on the reference line on the left, the headline can also exceed a little, and all other words can be centered.

1 1. After the text is entered, we use rectangle tool, rounded rectangle tool and custom shape tool to draw corresponding shapes for the following two lines of text for decoration, and then adjust the text to red.

12. Finally, let's look at the effect of making full-screen posters.

13, red background is suitable for various festive festivals.