How should a photographer package his appearance?

As long as you're not weird. Zack arias, the master of single lighting, usually goes to the streets in ordinary clothes, and karl taylor comes out with T-shirts and jeans. Photographers package themselves by their works and their popularity in photography, or get their own business through social circles.

It's no use changing clothes to cater to others. Photography is the same, stick to your own style. Customers come to ask for your work, not to see you.