How to build campus culture with various materials

"Third-rate schools rely on authority; Second-rate schools rely on the system; First-class schools rely on culture. " I believe everyone should still remember Professor Jin Zhongming's lecture. The concepts and methods he expounded about campus culture and the creation of school brands really aroused the discussion and thinking of our "If You Are the One" group. So today, our group will discuss the theme "How to build a high-quality campus brand through campus culture construction", hoping to bring you some enlightenment and gains.

Campus culture is no stranger to everyone here, and some people have been working on the creation of campus culture in our school. So how far have we developed the existing or ongoing campus culture? Question 1: Winnie: Material and cultural construction is an important part and support of campus cultural construction. For example, we, Chenguang Youhao, arranged the diversified practical curriculum ideas in the corridor in the form of exhibition cards, designed Chenguang Doll, Yuanhui, etc., and created a place for children's activities and games that are entertaining and entertaining. Wang Xiaoyan: As Mr. Wei said, every kindergarten has done a lot of work in the creation of material culture, such as the bathroom culture that integrates imagination, interest and aesthetics in our garden; "Window culture"; And corner culture "also reflect the rich material culture of kindergartens. Wang Dongqing: Our South No.2 Kindergarten invested more than 2, yuan to design the wall of the garden, and integrated the aesthetic education concept into it to give children a beautiful feeling. Teacher Wu Jing once said: "Culture should focus on people's spiritual needs, and spiritual culture is the high end of educational culture." Dai Peng: It seems that the present culture of kindergarten is not only material, but also focuses on the construction of spiritual culture and institutional culture. So, xu teacher, we know that Sanjiang School is a special education school, so what's unique about our school's cultural construction? Xu Lei: The types of obstacles for students in mentally retarded schools tend to be multiple and the degree of obstacles tends to be serious. How to help them take care of themselves in life and become independent in society is the most concerned issue for society, schools and families of every mentally retarded child. The school establishes the characteristics of "survival education", cultivates students' optimistic attitude towards life and survival skills, and enables students to return to the mainstream of society. The school takes the "survival education" course as the main line, vigorously develops school-based courses, conducts practical learning research, and internalizes subject knowledge into skills. Know yourself by "theme activities"; Extracurricular activities to show yourself; Off-campus activities, self-realization and other rich activities as the carrier to help students tap their potential, enhance their physical fitness, develop their intelligence and cultivate their skills. By means of multiple evaluation, we can create flexible development space for students and stimulate their growth. The school has set up a school committee, where students can experience social roles with the help of teachers. Students take turns to be tutors, participate in the planning and preparation of large-scale school activities, supervise discipline and hygiene, serve others, help distribute meals, and send buckets of water to classes. As the saying goes: Help others help themselves. Students learn self-discipline, self-confidence and self-improvement in the practice of various roles. As President Wu Jing said: Today's campus stage, tomorrow's life stage. Giving students a feeling of stepping on the social stage will help them to better step on the quasi-social Wei Wu in the future: in fact, there are such special students in our ordinary primary schools, and I believe all the students here know the story of our school successfully transforming autistic children into "Little Stones".

The story that Jinmen Road Primary School cares about educating autistic Stone was passed down as a much-told story. After that, many autistic parents brought their children to consult from all directions. So the school seized this educational opportunity and put forward the core idea of "cultivating love with love and growing up with love". Our idea of campus culture design revolves around the theme of "love", and strives to reflect the taste of "culture", create a brand teacher represented by a small stone into a class teacher, and create an atmosphere of "love campus" and "scholarly campus".

For example, we also grasped the word "Golden Gate" in the name of the school, created the education and culture construction related to Taiwan, created Taiwan Province Corner, and interacted with Taiwan Province Brothers School, thus extending the brand building of "Education for Love".

For many years, Jinmen Road Primary School has been committed to the brand building and characteristic construction of "love education", adhered to the school-running philosophy of "nurturing love through love, growing up through love", and strengthened the construction of modern school system with "people-oriented, love-based" as the starting point; Focus on "teachers love and show love in class" and strengthen the project of improving teachers' quality; With "the environment moistens love, moistens things silently" as the core, the school appearance and campus culture construction have been improved; With the means of "cultivating love by activities and promoting love", cultural construction has gradually moved towards school brand building, and the brand building of "education of love" has achieved initial results. Dai Peng: After listening to Mr. Wu's words, we can understand that his school has gradually started to build a brand from spiritual culture.

Shinan District has put forward "one product in one school, one product in one garden" in the process of building a high-quality balanced education. So, Mr. Qin, how do we do this in Taiping Road Primary School? Qin Juan: The brand of our school's campus culture is Boya, which is based on excavating the school history and soliciting opinions from alumni, retired and in-service teachers, parents and students. The school has built a relatively perfect "liberal arts" system, that is, it has established the training objectives of liberal arts students, liberal arts teachers and liberal arts parents; Established the evaluation system of Boya students and the training project of Boya teachers; Construction of Boya Cultural Corridor and Boya Bookstore; Opened a liberal arts school-based curriculum. Dai Peng: What Mr. Qin said just now fully confirmed Professor Jin Zhongming's brand building theory. It seems that everyone has a certain understanding of brand building. Jiang Aijie: I have been re-examining the "brand" these days. What is the brand? Originally, my understanding stayed at the level that a brand is a name, noun, symbol or design, or the sum of the above. After listening to the lectures of two professors and experts, I tried to look at the brand from the perspective of campus culture. Then the concept of brand can be defined as the connotation of a school's name, which is different from other schools, and this connotation is the basis for supporting the campus brand.

this connotation is very important for the creation of campus brands. Only with this connotation can we combine the characteristics of our school's

campus and put forward a theme with its own distinctive characteristics. This plan can be realized by using time and space resources, as Professor Jin Zhongming mentioned by Kinmen just now, and it can also be realized by using regional resources. After completing this plan, the campus cultural layout will be carried out-this will enter the operation of brand building. For example, in the early stage of our school's environmental construction, books were the breakthrough point, and then it was turned into the implementation of the reading plan for teachers and students. Now, we are developing the characteristic school curriculum of "Knowing Mingde".

Everyone nodded in affirmation: Dai Peng: It seems that each family's campus culture is different in style and has its own merits. But we know that the creation and development of campus culture is ultimately to achieve a higher goal, that is, to create the brand of our own school and kindergarten. I believe all of you here have the same idea. Then I'm going to ask today's second question, how will you promote your campus culture to the height of school brand creation? Wei Wu: Let me talk about the practice of our school. At the present stage, I am trying to exert the charm and influence of the brand education of the school curriculum "Education of Love", establish a series of school-based curriculum construction of "Education of Love", dig deep-seated expansion and extension, and form a culture that cultivates teachers and students' sentiments, enlightens teachers and students' minds, promotes teachers and students' all-round development and has a happy life. And let this culture run through the history, present development and future development of the school; Let it integrate into the development of school curriculum, moral education, teachers, students, environment and other aspects; Let it infiltrate everyone's blood in Jinmen, with the unique brand of the school; Let it lead and moisten all teachers and students, enhance and unite all teachers and students; Constantly enrich and deepen the brand of "Education of Love"! Qin Juan: The lecture on "School Characteristics and Brand School Construction" aroused my thoughts. My school, Qingdao Taiping Road Primary School, has a history of 78 years since it was founded in 1933, and there are only a handful of schools in Shinan District and even Qingdao with a history of nearly 8 years. In the face of the history of the school, how to organically integrate moral education with history and enhance the characteristic culture of moral education, I think we should treat and excavate historical materials correctly because only historical resources can not be imitated by anyone. Dai Peng: Mr. Wu and Mr. Qin gave us some ideas and methods on my question just now. Then, let's ask Ms. Song Mei, an expert, to give them any better opinions or suggestions on the answers given by several students just now. Song Mei: From the combination of expert lectures and school practice, we can see that building a characteristic school is an important measure for the school to remain invincible in the fierce competition, provide high-quality educational resources for students and run a satisfactory education for the people.

From a cultural point of view, campus culture is consistent with characteristic schools. There are many ways to present characteristic schools. If analyzed in the sense of culture, the school-running characteristics mainly cover three aspects: First, the characteristics of ideas and values. Belonging to the category of spiritual culture, it is the ideological motive force and dominant force that forms the characteristics of running a school, and it is also one of the core contents of running a school. Second, the system, mode, structure and other behavioral characteristics. Belongs to the category of system or behavior. It is restricted by spiritual culture, and at the same time it is a manifestation of spiritual culture. The third is the characteristics of physical environment and campus construction. Belongs to the category of material culture. Therefore, the cultivation and radiation from the characteristics is the premise and way to build a brand school.

For any school, this is not achieved overnight. It is people-oriented and makes teachers and students the masters of campus culture construction. Every one of us in the school is doing something for the construction of school culture and making a certain impact. Dai Peng: It's not difficult for us to understand from what Teacher Song Mei said. In fact, neither the creation of campus culture nor the establishment of school brand can be achieved overnight. It includes many points, many aspects, and even can be said to be endless. The key is to find the right method, especially the one suitable for our school, so that we can go wider and further on this road.