What should the advertising copy write?

The writing process of advertising copy can be divided into the following steps:

Target audience: Before writing an advertising copy, you need to determine the target audience of the advertisement. Knowing the age, gender, hobbies, living habits and other information of the audience can help you better grasp the psychological needs of readers, so as to write more targeted advertising copy.

Note: At the beginning of the advertising copy, you need to use a sentence or a paragraph to attract readers' attention and make them willing to continue reading. You can interest readers with interesting headlines, fascinating stories, or unique expressions.

Highlight the advantages of products: Next, we need to highlight the advantages of products or services in the advertising copy. Let the audience feel that your product or service is what they need, can meet their needs, and is better than other similar products.

Strengthen the brand image: It is necessary to strengthen the brand image in the advertising copy to make the audience have a deeper impression on the brand. We can show the brand image by describing the history, culture and values of the brand, and we can also enhance the memory of the audience by matching distinctive pictures or videos.

Mobilize the purchasing desire: the last step is to mobilize the purchasing desire of the audience. You can promote the buying behavior of the audience by offering discounts, gifts and limited time promotions. At the same time, you can also increase the audience's purchase decision by making them feel the value of buying your product or service.

In a word, a good advertising copy should pay attention to the characteristics of concise language, clear expression, prominent focus, strong pertinence and arousing the desire to buy, so as to effectively convey information, attract target customers and improve sales effect.

The following is an example of advertising copy:

Product: wireless headset

Target audience: young people who like sports and listen to music.

Advertising copy:

Wireless headphones, listening at any time, make your movement more free.

This wireless headset, using the latest Bluetooth technology, does not need to worry about the bondage of cables, so that you are not restricted in the exercise process. Long standby time, so that your music can continue to listen.

High-quality sound effects make you feel the emotion of each song and bring more immersive music experience. Lightweight design, ergonomic and more comfortable to wear.

The slogan of the brand is "vitality, freedom and passion". We hope this product can bring more sports experience and musical feeling to young people, and make you full of vitality, freedom and passion.

Buy now, enjoy a 30% discount, and give valuable gifts. Buy now!