What are the daily work contents of new media operation?

In fact, the work scope of new media operation is very wide, such as copywriting, data analysis, event planning, community management and active users, which may require you to know ps. If you do short video operation, you may also have certain requirements for scripts, video shooting and editing.

In fact, each company's new media operation has its own responsibilities, which can be found by searching for recruitment information. For example, the following focuses on the operation of WeChat in the official WeChat account.

The first thing is writing. The official WeChat account must output content, which is what the operation should do. Many official WeChat accounts require day shift. You will have a headache about what to write every day, so you must collect materials at ordinary times. Knowing the facts and rubbing hot spots is one of the necessary skills for surgery. Many people have this misunderstanding, and it is so cool to brush information every day. Actually, after my operation, watching the news is not pure. In the process of reading the materials, I have been thinking about whether I can use this hot spot to write an article.

Followed by data analysis. You send an official WeChat account and a Weibo to answer a question on the lake. How many people have read it, explain your cover picture, the attractiveness of the title, how many people have commented, forwarded, clicked and reread it, the complete reading rate of the article, explain the quality of your content, and whether your writing has aroused everyone's * * * and whether it has been poked. Only by constantly analyzing and summarizing can we continuously improve.

You also need to plan activities. Don't you interact with users on holidays? Piercing the following job responsibilities requires the production of various marketing activities.

We often say that it is very possible to build a fish pond and circle all interested customers, so what we usually have to do is community operation, and community management is not simply kicking out idioms when encountering advertisements. The establishment and management of community and the improvement of users' activity, participation and liquidity are all necessary conditions for operation.

There are also product marketing, brand operation and channel operation. If Tik Tok autopilot is faster, it may need to be edited. Anyway, I feel that the operating range is super large. In fact, most companies can't get such a breakdown, and there won't be so many jobs. Each company has a different focus.

If you want to do new media operation, you can read more articles in this field and pay attention to Internet information websites, such as Meihua.com, 36Kr and Operation School, and you can also find some courses on new media operation from the Internet. I also collected some course videos. If you like, you can keep them for yourself, free, completely free. I found it online, too, and it didn't cost me anything.