Traditional Culture Encyclopedia - Photography major - Why is Li Li popular with young people?

Why is Li Li popular with young people?

Bili Bili is very popular among young people for the following reasons:

1, insist on not advertising patches.

Advertising revenue has always been a major source of income for video websites, and youtube also relies heavily on advertising revenue. Unlike domestic video websites, the 90-second 120-second patch advertisement can't be skipped. youtube does a 5-second patch advertisement and can be skipped. However, Li Li insists on not doing patch advertisements, and not doing patch advertisements that can be skipped in 5 seconds.

2. Inclusive and just community atmosphere

For a community, the most important thing is community atmosphere. In my opinion, Bi Li is one of the most inclusive, fair and just video platforms. Someone said, "Her grandmother is alone at home, lonely and pessimistic. I want her to feel the positive mental state of her age. "

Later, someone recommended to her: Min Ci is not old. Minci is not always a 90-year-old grandmother. She filmed some daily life on the Mile Mile, and now there are 370,000 fans, and this matter has also been on CCTV.

Zhang, who is in his 60 s, is still updating the military video. Old people can become users, not to mention the post-80s generation. Knowledge UPs such as "Luo Xiang talks about criminal law" and "half Buddha becomes immortal" are good examples.

3, high-quality content, talented people.

You never know who will pop up in the next second and create some very powerful content. Lin Hun, an animation director who uses love to generate electricity, won 300 million broadcasts in the three episodes of "Five Elements of Fog Mountain"; "How fast is his speed? The real experience of 5G in daily use "; And the computer-simulated COVID-19 diffusion model forwarded by the People's Daily and other mainstream media during the epidemic.

These very powerful creators are the early users of Bili Bili. On the moat, even compared with Aauto Quicker and Tik Tok, who also focus on UGC, the moat is not weaker than them.

Tencent can make a WeChat video number that can enter the hinterland of Tik Tok in a short time, but the unique community culture cannot be copied in a short time.

The most iconic culture.

1, a gathering place for anime lovers?

Speaking of the iconic cultural content, the first thing to mention must be animation. When you watch an animation, there must be a barrage flying all over the sky, and there is a feeling that you can't see the picture clearly. Because the barrage is not only a function, but also a way for users to express their emotions. When you see the barrage, you will feel an atmosphere of watching videos in groups. ?

From the beginning, a large number of anime fans gathered in China, and it was also the base where Guo Man's lovers gathered the most. Almost all of Guo Man's works will be released in Mile Mile to find his seed users. At the same time, the connection of the country has aroused many patriotic feelings of the post-90 s and post-80 s.

2. One of the largest original music communities in China?

Music is also a very distinctive content of Bi Li, because Bi Li contributes more than 1000 original music and songs every day, and has become one of the largest original music communities in China. This year, Chris Lee sang a song on Mango Taiwan, which was sung by the original and virtual idol Tianyi Luo of Bili Bili UP. This song was reported by many media at that time, breaking the dimensional wall. ?

3. Ghost animals are a major feature?

Speaking of the characteristics of Li Li, of course, ghost animals are indispensable. Ghost animals are actually a kind of self-mockery. Its original intention is to re-create some familiar materials. Because some UP writers are not good at writing, and some secondary works look particularly torturous, people will use the word "ghost beast" to laugh at themselves. "But well-made ghost animals are very interesting, and they really have a different taste from familiar works."

4. Humanities, science and education triggered a big discussion?

I am repairing cultural relics in the Forbidden City is a documentary that many people are familiar with. This documentary was shot by CCTV, and the copyright of it was bought and put on the documentary channel, which caused a lot of discussion among young people. ?