Taobao clothing picture shooting tips

If a Taobao clothing store wants to be attractive, it must have good promotional photos. Here are the articles I have collected for you about Taobao clothing photo shooting techniques. I hope it can help you. If you think it is good, You can share it with more friends!

Taobao clothing picture shooting skills

1. Hanging shooting

Hanging shooting is undoubtedly the cheapest way to shoot clothing.

Equipment configuration: entry-level SLR + standard lens? (4000-5000 yuan)

1-2 studio flashes? (600-1200 yuan)

Shooting location: 10 square meters

Others: white walls or matching background props, etc.? This article comes from Taoqiao.com

Technical difficulty: The lighting for hanging shots is relatively simple, with one light and A reflector, or two lights can give great results. Moreover, the post-production of pictures is also a basic processing step, which is relatively easy to master. The difficulty may lie in the unexpected aspect, which is the style of hanging the racket, especially some clothes with sleeves. If you want to hang the racket beautifully, you need the help of fishing line.

Picture effects: There may be some misunderstandings about picture effects. For example, I always feel that the photos taken by hanging are definitely uglier than those taken by models. In fact, this is just a different choice of shooting plan. Believe me, warm and beautiful hanging pictures will be more popular than pictures of models that are not outstanding.

2. Shooting with fake models.

Equipment configuration: entry-level SLR + standard lens? (4000-5000 yuan)

≥1 studio flash (≥600 yuan)

Shooting location : ≥10 square meters

Others: fake props

Technical difficulty: more difficult than hanging a photo shoot. First of all, false models take up more space than hanging photos. For normal effects, a light and a reflector are enough. But if you want the texture of the clothes to be more prominent and the three-dimensional effect better, you often need lights to outline the outline and separate the background, maybe three or four lights. Post-processing is also conventional color sharpening, and background synthesis is also one of the common creative display methods.

Picture effect: If hanging photos are sometimes used to show a mood, fake model photos are mostly used to show the style and texture of clothing. It is more suitable for the texture expression of some high-quality clothing. copyright taoqao

3. Tile shooting

Equipment configuration: entry-level SLR + standard lens? (4000-5000 yuan)

≥2 studio flashes ? (≥1200 yuan)

Shooting location: ≥10 square meters

Others: matching background, props

Technical difficulty: both for men’s and women’s clothing, average Padding is a common way of photographing and displaying, but it is not easy to achieve good results. Pre-lighting, mid-stage styling, and post-retouching are three major steps. If each step is not done properly, the post-production effect will be biased. So this is why many photographers feel that flat shooting is more difficult than modeling.

Lighting in the early stage is very important. Generally, only two lights are needed for tiling, and sometimes a reflector is needed to assist. Different lighting methods determine the final effect style.

The mid-term styling is a very troublesome and tiring thing. You need to explore it by yourself, especially the pleat making of some jeans, which requires a lot of practice to master the skills.

I won’t go into detail about post-production editing, it’s all about skills and experience.

Picture effect: Many people may have always felt strange about the tiled shooting method. It is a display method that does not look intuitive to the model at all. Why would anyone buy it? I want to find out what this effect is. For what reason does it exist?

I think I can explain this problem briefly.

First of all, for men’s clothing display, flat shooting accounts for a large share.

One of the reasons is related to the current situation of the modeling industry, because there are a lot of female models now, but it is more difficult to find good male models who can hold up the scene. It’s difficult, so you can see that the slightly better male models in online stores on Taobao are basically used by one family and that family. If it’s really not possible, they have to spend money to find foreign models to support their face, because foreign men always look better than Chinese men. Aura, this may also be related to the temperament of Chinese men who are meek and not good at expressing themselves.

The second is related to the characteristics of men’s clothing itself. Men's clothing pays more attention to quality than women's clothing, and there are no requirements for style. However, compared with the dazzling array of women's clothing, men actually don't care about so many choices, but care more about the quality and texture of the clothes. Since men are such a practical and unromantic type, it is not easy for them to feel immersed in pictures of handsome models. They tend to go straight to the topic, such as the quality, whether the price is affordable, and how long it can last. So, when you see a group of men discussing clothes together, they usually talk about how expensive my clothes are and how good the quality is, but they rarely talk about whether this is the latest style and the most popular.

(Of course, the new generation of trendy men’s fashion buyers are not included in the discussion. They purchase frequently, have low unit prices, and need fashion icons to guide them on how to match them.) In general, it is this characteristic of men’s clothing that promotes the popularity of tiles. Because good tiles can well display the texture and quality of men's clothing.