Traditional Culture Encyclopedia - Photography major - Introduction to Polaroid
Introduction to Polaroid
Polaroid (called Polaroid in Taiwan) is a famous instant imaging camera brand. In addition, Polaroid also produces digital cameras and sunglasses. History The Polaroid Company was founded in 1937 by American physicist Alvin Rand and developed instant photography technology in 1944. The world's first instant imaging camera, the Polaroid 95, was launched on the market on November 26, 1948. The price at that time was US$89.75 per unit. In 1972, Polaroid launched the SX-70 pocket instant imaging camera, which immediately became popular around the world. By the mid-1970s, 6 million units had been sold. In 2001, Polaroid declared bankruptcy. In 2005, the company was purchased by Minnesota-based conglomerate Peters Global Group. In February 2008, Polaroid announced that it would stop manufacturing film and shift its focus to developing the digital camera business. In June of the same year, Polaroid's Greater China agency rights were taken back by Polaroid Asia Pacific. The film factory in Enshede, the Netherlands, also stopped producing the last type of Polaroid film (T600 film). On New Year's Day, 2010, Polaroid's Hong Kong office reopened at its current location in Shililo, East Center of Hong Kong Island, Taikoo Shing Road, Hong Kong. Products Roll film period (1945-1962) 95: 1948, equipped with Type 40 roll film. It was the world's first instant imaging camera. 110 Trailblazer: 1952 90 Highlander, 95A Woodpecker: 1954 700 80A, 95B, 110A, 150, 800: 1957 80B 900, 110B: 1960 120, 850, J33: 1961 bagged film period SX-70 period (1972-1981) SX-70 has launched 5 versions, namely ORIGINAL, MODEL2, MODEL3, ALPHA, and SONAR. ORIGINAL: 1972, supporting Time-Zero Film. The SX-70 created a revolution in automatic film spitting. This camera is automatic, motor-driven, foldable, single-lens reflex, and the film it shoots can self-develop and self-control. Polaroid Company hired Laurence Olivier, a famous actor at the time, as the spokesperson for the SX-70. The American "Life" magazine even described it as a "Magic Camera". original scale version and digital version. MODEL2: 1974. The scale version has a digital version, and there are those with tripod holes and strap holes and those without. MODEL3: 1975. Instead of using a single-lens reflex viewfinder, you need to estimate the distance. ALPHA, ALPHA1, ALPHA1 MODEL2: 1977. The Polaroid camera featured in the movie "Love Letters" is the ALPHA1. SONAR OneStep: In 1978, the camera was equipped with an ultrasonic automatic ranging and focusing device. SONAR 5000: 1979, supporting film 611. SONAR Time-Zero AutoFocus, SONAR Time-Zero OneStep: 1981. 20×24 art camera, this camera can take 20×24 (inch) color photos in 60 seconds and is mainly used for artistic creation. 1977. OneStep: cheap model, 1977. SLR690: The last and most advanced model of the sx-70 series, an upgraded version of the SLR680. Made in Japan, it can use 700 photo paper to achieve the effect of Time-Zero photo paper. It is limited to 500 units worldwide. One, One 600: In 2003, it is an upgraded version of OneStep.
Polaroid company official website: /Hope this helps you~
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