Selected topics of Heiming's works

The earliest thing Heiming did was to select the topic of educated youth, which lasted for three years from 1994. Doing this topic has something to do with his family. Although he is not an educated youth, his brothers and sisters are educated youth, so he is very interested in this topic. Through this topic, his paintings found a market. Before 1994, he felt that his photos were not recognized by the market. Books published before 1997 are all picture books, and they can't be sold, so they have to be given away. From then on, Heming felt that a method should be changed, and photography should not be regarded as a pure art. Reporting photography should be seen by more people, and photography should be published in the society for everyone to buy and read.

Regarding the topic selection of documentary photography, some topics selected by Heiming, such as educated youth, Rightists and monks, are entirely out of their own hobbies. "Topic selection is very important, which is not easier than photography. What to shoot is even more important than how to shoot. First of all, see if this thing is useful or can express you. For example, my latest book, The New Kiln at 100, may not be needed by many people, so it doesn't sell well, but for me, I feel very comfortable and happy. Because this book truly shows my knowledge and understanding of rural areas in China, and conveys my ideas to more readers through the language of photography. Therefore, losing money is also a planned thing. "

"Of course, the topic you like can be accepted by the market, which is what you are most looking forward to. For example, Crossing Youth was signed in Xidan and sold for 50,000 on the same day. This is the demand of the market and readers. After all, there are tens of millions of educated youths in China who go to the countryside. Later, we built a hope primary school in northern Shaanxi with the recovered books. " Heming said with a smile.

"Some people think that the success of my book is due to the success of the title. I don't think there is a difference between success and failure in photography, nor is it an earth-shattering thing. It is enough for photographers to express their ideas. Besides, there is nothing wrong with the success of the topic selection. Of course, it depends on the mentality of the person who said this. "