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The process of opening a shop online

The first step is not online at first, but in your mind.

you need to figure out what kind of store you want to open. At this point, there is no difference between opening an online shop and a traditional shop. Finding a good market and having competitive products is the cornerstone of success.

step 2: choose a platform or website for opening a store.

you need to choose a website that provides a personal store platform and register as a user. This step is very important.

most websites require registration with valid certificates such as real name and ID card. When choosing a website, popularity, whether to charge, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold.

step three, apply to the website to open a store.

You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, you should classify them as "watches" in "jewelry, watches and glasses" so that your target users can find you accurately. Then you need to give your store an eye-catching name. Which store users click on in the list depends more on whether the name is attractive or not. Some online stores display personal data, which should be filled in truthfully to increase trust.

step four, purchase goods.

you can purchase goods from channels and platforms that you are familiar with, and controlling costs and purchasing goods at low prices are the key.

Step 5: Log in to the production company.

You need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the products. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the quality of the pictures should be as good as possible, and the instructions should be as detailed as possible. If it is necessary to mail, it is best to state who is responsible for the postage.

another very important thing when logging in is to set the price. Usually, the website will provide the starting price, reserve price, bite price and other items set by the seller. Suppose the seller wants to sell a dress that has been bought in 1 yuan and intends to sell it to 15 yuan. If you are a traditional shopkeeper, just mark the price in 15 yuan first, and if you can't sell it, lower the price a little. But online bidding is different, the seller must set a starting price first, and the buyer will bid upward from then on. The lower the starting price, the more interested buyers will be. Some sellers set up a 1 yuan auction, which is a good way to attract attention.

However, if the starting price is too low, there is a risk that the final transaction price will be too low. Therefore, it is best for the seller to set a reserve price at the same time, for example, 15 yuan as the reserve price to ensure that the goods will not be bought below the cost. Another disadvantage of the low starting price is that it may imply that you are willing to sell the goods at a very low price, thus making the auction hover at a very low price. If the seller thinks that the waiting time for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that if several buyers are interested, it is impossible to raise the price. Sellers should make use of these settings according to their own specific conditions.

step 6, marketing promotion.

in order to enhance the popularity of your own store, you should properly carry out marketing promotion at the initial stage of opening the store, but it is not enough to limit it to the internet, and you should promote it together through online and offline channels. For example, buy the position of "popular product recommendation" on the page with high traffic on the website, bold the product names on the product classification list, and add pictures to attract attention. You can also use free advertisements, such as link exchange with other stores and websites.

Step 7: In-service

When customers decide whether to buy or not, they are likely to need a lot of information that you haven't provided, and they will put it forward online at any time, so you should reply promptly and patiently. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, or they will be punished.

Step 8: After the transaction

is completed, the website will inform the contact information of both parties, and conduct the transaction according to the agreed way. You can choose to conduct the transaction in person, or by remittance or mail, but as soon as possible, so as not to make the other party doubt your credit. Whether to provide other after-sales services depends on the prior agreement of both parties.

Step 9: Evaluate or complain

Credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give the other party a favorable comment and get the favorable comment from the other party through good service. If the transaction fails, you should give a bad review or complain to the website to reduce the loss and warn others. If the other party complains, it should be handled as soon as possible to avoid leaving a stain on its credit.

Step 1: After-sales service

Needless to say, perfect and thoughtful after-sales service is a very important chip to keep the business lasting. Keep in touch with customers and do a good job in customer management.

Operation mode of opening a shop online:

If you are considering opening a shop online, you should choose a suitable operation mode according to your actual situation. There are three main ways to open a shop online:

1) The combination of online shop opening and offline shop opening. Because of the support of offline stores, this kind of online shop is better in terms of commodity price and sales skills, and it is easy to gain the recognition and trust of consumers.

2) run an online shop full time. Operators put all their energy into the operation of the website, regard online shop opening as their whole work, and regard the income of online shop as the main source of personal income.

3) run an online shop part-time. Operators will run online stores as their sideline. For example, many students now use their spare time to run online stores. There are also some professionals who use the convenience of their work to open online stores to increase their income sources.

products

choose the right products to catch big fish

to open a shop online, you must first have products suitable for online sales. not all products suitable for online sales are suitable for individuals to open a shop. The author helps you choose your products through three competitive strategies.

Things are scarce, so you must not choose goods that can be bought everywhere. Since those goods can be bought everywhere, why do buyers want to buy yours? If you add the postage, it will definitely be more expensive than those elsewhere. Even if it can be sold, it won't make money. You need to find some rare goods, so naturally someone will pay a lot of money to buy your goods. Here, the differentiated competitive strategy is also applied.

The second is to make money by taking advantage of regional price differences. Many commodities in different regions have different prices. For example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland ones, while collectibles in ancient capital cities (Beijing, Xi 'an and Luoyang) are much cheaper than coastal ones. Therefore, you should look around yourself and look for goods that are abundant around you but not available elsewhere, so as to sell at a good price! Here, the cost leadership strategy is also applied.

Do what you are familiar with, and try not to get involved in what you are unfamiliar with. If you love handwork, cross stitch, hand painting and creative things, you might as well open a DIY shop. Specialty shops are popular everywhere. It is easy to attract people because there are few special things. If you are very good at photography and like digital products, whether you have a physical store or not, you can try it in this respect. The most important thing is to become an expert in this field. Take the initiative to answer members' questions and provide members with relevant knowledge about the goods you sell. After a long time, the word-of-mouth effect is good. When people think about shopping in this area, they will think of you first. In short, everyone has their own specialties. At any time, it is very important to learn to give full play to your own strengths, and don't take your own shortcomings to spell the strengths of others. Here, the specialized relative innovation strategy is also applied.

according to the suggestions of the insiders, through the subdivision of the products sold online, it is found that the goods suitable for online store sales generally have the following characteristics:

1) Small size: mainly convenient transportation, reducing transportation costs.

2) Higher added value: a single commodity with a lower value than the freight is not suitable for online sales.

3) Unique or fashionable: The goods sold well in online stores are often unique or very fashionable.

4) the price is reasonable: if you can buy it offline at the same price, no one will buy it online.

5) Understanding through the website can arouse the desire of the visitors to buy: if this product must be seen in person to achieve the trust needed for purchase, then it is not suitable for opening a shop online for sale.

6) Not offline, only online, such as foreign trade order products or products directly brought back from abroad.

When you choose one or several types of products, you should conduct market research to know your customers and competitors before determining whether your choice is correct, because most of the time your choice is based on your own experience or asymmetric information, and the judgment is often wrong, which may eventually lead to your entrepreneurial failure. We provide some basic market research methods for small-scale entrepreneurial activities such as opening a shop online:

1. You can take out your ideas or samples and listen to the opinions of relatives or friends around you, because many of them may be your potential customers, and you can also consult some industry professionals and experts to listen to their opinions. Don't think that some people don't know how to surf the Internet, so they are not my customers, so I don't need to investigate them. This idea is wrong, because opening a shop online is only a marketing channel, and it doesn't mean that products that nobody wants will be available online. Only products that someone wants offline will be sold online with good cost performance.

2. You can go online to see if other people's online stores sell such products. If so, it means that there is a market for such products, but whether such a market is your market depends on whether your products have competitive advantages. If it is the same brand, it mainly depends on whether the price is advantageous. If it is different brands, it depends on the influence of your brand and the cost performance of the products. If not, you should do offline research at this time. If you can form a certain buying market, congratulations. When you open a shop online, you will have something that people don't have, which will form differentiated competition and your core competitiveness. Maybe the price is higher, and some people will flock to it.

At the same time, we should also pay attention to abide by national laws and regulations when opening online stores, and don't sell

1) goods prohibited or restricted by laws and regulations, such as weapons and ammunition, controlled knives, cultural relics, obscene articles and drugs.

2) fake and shoddy goods.

3) other goods that are not suitable for online sales, such as medical devices, medicines, stocks, bonds and collateral, stolen goods, smuggled goods or goods obtained from other illegal sources.

4) goods for which the user has no ownership or control.

How to find the source of goods

How to find the source of goods suitable for your own business is the most concerned issue for all entrepreneurs who open online stores, and it is also a sign of online business action, and it is also related to the success of online business. The author combines his personal experience and the experiences of online sellers to sort out the following seven sources of goods.

1. Purchase in the wholesale market.

This is the most common channel for purchasing goods. If your shop deals in clothing, you can go to some large service wholesale markets around you to purchase goods. You need strong bargaining power to purchase goods in the wholesale market, and strive to keep the wholesale price to a minimum. At the same time, you should establish a good relationship with wholesalers and make it clear with them on the issue of exchanging goods so as to avoid disputes in the future.

2. Manufacturer's supply:

Regular manufacturers have sufficient supply and a good attitude. If they cooperate for a long time, they can generally win the unsalable exchange. But generally speaking, the manufacturer's starting quantity is high, which is not suitable for small wholesale customers. If you have enough capital reserves, and there is no danger or fear of pressing the goods, then go to the manufacturer to purchase.

3. Big wholesalers:

Generally, you can find many with Baidu and GOOGLE. They are generally directly supplied by manufacturers, and the supply is relatively stable. The disadvantage is that because they have grown bigger and have more orders, the service will inevitably fail to keep up sometimes. Moreover, they usually have regular repeat customers, and they are not afraid of no wholesalers. It is difficult for you to negotiate terms with them. Unless you book more times and become a big customer, you may have special discounts or concessions. Worst of all, their delivery speed and exchange attitude are often unsatisfactory. It's understandable to order more and deliver more slowly, as long as we order a little in advance. The real problem lies in exchanging goods. Sometimes there are some flaws in the things you receive, especially the ornaments. Therefore, full communication and consultation should be done in advance.

4. Wholesalers who have just started:

As these wholesalers have just started, they have no regular wholesale customers and are not well-known. In order to win customers, their starting quantities are small, and the prices are generally not higher or even lower than those of large wholesalers. You can also talk to them about terms according to your purchase experience, such as price and exchange. It doesn't matter if they don't agree to your terms, but maybe they agree, or they can reach an intermediate agreement. And in order to win repeat customers, their after-sales service is generally better. The disadvantage is that it is a new wholesaler, so we should know their integrity well. You can go to the message board to see others' comments on them, or you can let them issue their own credit certificates.

5. Pay attention to foreign trade products or OEM products.

At present, many factories have some surplus products besides foreign trade orders or OEM for some well-known brands, and the price is usually very low, usually 2-4 fold of the normal price, which is a good purchase channel.

6. Buy products with overstock or clearance.

Because of the urgent need to deal with it, the prices of such goods are usually extremely low. If you have enough bargaining power, you can eat them at an extremely low price. However, turn to online sales, take advantage of online sales, and make full profits by using the regional or time-space price difference. Therefore, you should often go around the market and pay close attention to market changes.

7. Look for special purchase channels.

For example, if you have relatives or friends in Hong Kong or abroad, you can help them to enter some goods that are invisible in the domestic market or some goods with lower prices. If you are in a place like Shenzhen and Zhuhai, you can even get a pass and go out to Hong Kong and Macao to purchase goods yourself.

among the above purchase channels, the latter three are more suitable for small-scale sellers, but it is more difficult to find such purchase channels, which requires sellers to spend more time and pay attention carefully. It is a very important link to open a shop online and purchase goods. No matter through what channels, low price is the key factor. If you find a good and cheap supply, your online store will have the cornerstone of success.

Opening articles

How to choose a platform

Women are afraid of marrying the wrong man and men are afraid of choosing the wrong line. As a friend who opens an online business, what kind of platform to choose is related to his own opening cost and also has a certain impact on his sales results. If you choose a platform to open an online business, it depends on the current stage of your online business.