What is the difference between an online anchor and an offline anchor? What is the difference? Please help me explain it to my friends who know it.

The difference between online anchor and offline anchor:

1. Different locations

Online: Online live broadcast is relatively free. As the name implies, the anchor is a little free. Generally, it is broadcast live at home or on the street, and there is no need to go to the offline studio of the guild to broadcast live.

Offline: Offline anchor is to go to the guild's offline venue for live broadcast, use the guild's equipment and venue, and accept the guild's live broadcast arrangement.

2. The time is different

Online: You can also arrange the live broadcast time online. If you want to broadcast it, you can broadcast it for several hours every day, and if you want to broadcast it, you can broadcast it for a few days.

Offline: Offline live broadcast has clear requirements for live broadcast time. Need to be bound by company management and system.

3. Different available resources

Online: Online anchors have no team atmosphere, and no professionals guide training in time. Unable to get team packaging, lack of career planning, and high-quality recommended resources are not easy to obtain, which is also the shortcoming of webcasting.

Offline: Offline live broadcast is conducted in the live broadcast room, which generally refers to signing a contract with the guild and live broadcast. The guild can customize the training plan according to the anchor's own advantages, and the team will cooperate with its implementation and operate and maintain it 24 hours a day to solve all worries. The anchor doesn't have to be distracted by other small things, just do the live broadcast with peace of mind.

Extended data

How to choose a suitable live broadcast platform for new anchors to register;

First of all, you should recognize your own needs, whether you want to be the mainstream of the big platform or the star of the potential platform. It is very important to make a decision according to your own strength and ideas, which determines your future anchor road.

1. Number of concerns. At present, the number of followers on the platform is still relatively real. If there is a popularity index, there will be a robot brush, so this data will be false. Therefore, looking at the number of high-ranking and high-level anchors can explain the scale of this platform.

2. Gift income. Look at the income of the middle and lower level anchors, and take the middle for analysis. It should be noted that some anchors only look at the income and don't look at the recharge ratio, thinking that "0" is a lot of high income. In fact, this may just be a cover-up. Each platform has a description of the RMB exchange rate. Please be sure to confirm this.

3. Key account analysis. Looking at the consumption on the leaderboard, we can fully see the current user quality of this platform.

4. Add user analysis. Go and see if anyone is talking in each live broadcast room, if there are any users to join, and if there are any new users to join.

5. Platform tariff treatment. What is the proportion of gifts, the guaranteed basic salary or the basic salary for responsibility and performance?

Beauty anchors will pay more attention to the basic salary, but they are unwilling to do business at a loss. Therefore, only when the value created by network anchors is greater than the income will there be cooperation, otherwise it may be deceptive, or there may be system reform in the later stage, or it may be terminated (not signing the contract at the beginning). The basic salary is the guarantee of the anchor, but it is definitely not the decisive factor to be an anchor.

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