What brand and name is this dress? Dear friends, please kneel down.

KENZO is a French brand founded by Kenz not Takada, which combines the calm artistic conception of oriental culture with the enthusiasm and liveliness of Latin nation, boldly and innovatively combines colorful colors and flowers to create lively, bright, elegant and unique works. KENZO made his mark in fashion from 1970 and joined LVMH Group from 1993. Since then, KENZO's clothing, accessories, tableware and perfume have been more widely welcomed.

2 brand documents

Founder: Kenzō Takada.

Place of registration: Paris, France (1970)

Designer: Gao Tian Jian III

Brand line: 1) Jungle JAP: Fashion

2) Kenzō Takada used to be men's wear, but later women's wear was added.

3) Kenzō Takada in the jungle: juvenile costume.

4) Kenzō Takada in the city: women's clothing.

Variety: clothing, wallets, accessories, watches, glasses, home accessories, bath products, perfume, [2] golf equipment.

3 brand characteristics

Although colorful flower cases always appear frequently in KENZO's design, bold "Kenzo" in capital letters or the signature of Mr. kenzháTakada is also one of the ways to distinguish them. And KENZO's clothing is actually divided into three routes:

1.KENZO PARIS: This is the essence of his creation and the first route he defined with high unit price between the ages of 20 and 45.

2.KENZO JUNGLE: Young decks with the name of "JUNGLE" and the age range of 15-30 years old not only create strong features with bright and bold tropical jungle colors, special material accessories and flexible collocation of "repeated colors", but also young clothes with relaxed styles.

3.Kenzo Jeans: Kenzo designed this series of denim clothes for young people with pleasure and rich imagination. Including jeans, T-shirts, jackets, shirts, knitted sweaters, etc. , trying to create a simple and comfortable way to wear.

As always, Kenzo presents colorful spring and summer, with cool geometric patterns and printed patterns throughout the audience, which seems to be more exquisite than Kenzo's usual colorful. Exquisite embroidery and lace are reminiscent of the handicraft era of haute couture, which is usually the most popular decoration method for women. In terms of modeling, the loose spindle contour continues the trend of autumn and winter and is preserved, showing a leisurely French romantic atmosphere. In addition, the Muslim model Baotou is also one of the highlights of the whole show, decorated with gorgeous fabric flowers, showing the unique national charm of Kenzo.

Kenzo was founded in 1970, advocating pleasure, relaxation and freedom, and combining the charm of the East and the West.

Through the invention of new technologies, such as knitwear tailoring and reinterpretation of traditional styles-kimono, Asian woven basket and Cordoba leather, KENZO has given us a garment structure that we can wear freely.

Entering the 2 1 century, KENZO fashion faces the world more truly and deeply, strengthens the exchange of different cultures, perfectly blends colors with printing and dyeing, and tells the stories of men and women who love freedom and true self through the contemporary language of clothing.

4 brand culture

The world fashion stage has long been monopolized by Europeans and Americans. Once upon a time, several designers from the eastern island country of Japan stood in the center of this stage with a little mystery, unpredictability and surprise. Ready-to-wear designer Kenz not Takada is one of the best. The success of this group of Asian designers with dark hair and black eyes not only brought a fresh and profound oriental style to the European and American-dominated culture, but also gave great encouragement and confidence to the fashion colleagues who fought in the East. They opened up a road from the East to "fashion prosperity".

Kenz not Takada is famous for its eponymous brand "KENZO". This humble and humorous artist has a bright smile and long hair like a doll. He also experienced dark and difficult days on his way to Paris, but his works are never sad, just like Renoir's paintings, only happy colors and romantic imagination. Therefore, he is called "Renoir of fashion".

5 creation process

5. 1 Success Footprint

1939, KENZO was born into a middle-class family in Hikiji, Ike District, Hyogo Prefecture, southern Japan. When he was young, he came to Tokyo alone to study in the only fashion school in Japan because he was not satisfied with the shackles of traditional habits and the learning category defined by his parents. In Japan at that time, there were few men engaged in sewing, and KENZO was the only boy in fashion school. Perhaps it is this unruly character who dares to challenge tradition that has become the "motivation" for KENZO to explore and develop in the clothing industry. 1964, the Japanese government expropriated land and built a gymnasium in preparation for the Tokyo Olympic Games. He bought a boat ticket to Marseille with a resettlement fee of 350,000 yen and took the first step towards the world. Prior to this, KENZO had accumulated rich experience in design and operation in China. 1960 won the "Japan Fashion Design Award" and designed women's clothes for department stores for a long time. From 65438 to 0965, KENZO began his long dream journey to the west. Along the way, cargo ships kept loading and unloading goods at many ports around the world. During his berthing, KENZO was able to get in touch with the major nationalities, different cultures and different styles in the world, which opened his eyes. The strong exoticism in KENZO's clothes comes from that experience.

He had brought five suitcases with him, which were full of works that he had been proud of for many years. He originally wanted to use these things to make a big impact in Paris, but through this trip, after re-examining these works, he resolutely threw away all his design works at the ports along the way. It was winter when KENZO arrived in Marseille, and he had a hard time without French and money. Later, I went to Paris and rented a house as small as a toilet. In the most difficult days, in order to make a living, he even cut other people's dogs for a living. Nevertheless, KENZO never stopped pursuing fashion. He kept sending his works to various clothing magazines and clothing companies, and finally KENZO sold more than a dozen works through ELLE. Since then, KENZO's design career in France has turned around.

1970 In April, KENZO established his first exclusive store in GALERIE VIVIENNE, which is adjacent to the Victory Square of Notre Dame de Paris. This is a new step in his life. Using the painting skills he learned from his part-time job, he spent three months painting "Dream of the Jungle" by Rousseau, his favorite post-impressionist painter, on the walls, steps and ceiling, and named the shop "Japanese Jungle". Later, he named his own brand JUNGLE JAP "Japanese Jungle" and JUNGLE KENZO "KENZO in the Jungle". His advertisement is also set in the jungle, and his "jungle complex" is everywhere in his life and design.

1970 In August, KENZO organized the first small fashion show in the alley near his specialty store. Although the venue was simple, with only 20 visitors, it attracted the editor-in-chief of ELLE to watch and was greatly appreciated by him. So in 1 1 month, KENZO's works appeared on the cover of ELLE. Since then, his fashion illustrations have often been published in fashion magazines, and his clothes have become popular. Since then, KENZO has stepped into his fashion career. 197 1 year, his fashion with the trademark "Japanese jungle" was sold to the United States as the latest fashion product in Paris. The unique taste and unique design style of trademarks are refreshing, causing a sensation in the United States and being widely accepted by American consumers who are keen on new things.

In the early 1970s, under the impact of anti-traditional cultural concepts and values, high-end fashion shops serving women closed down in the sunset. Miniskirts and bell bottoms became popular. At this time, KENZO's bright and lively colors, strong contrast, rich ubiquitous flower patterns, imaginative collocation, comfortable and free wearing experience, international design concept without geographical restrictions, and relaxed and pleasant atmosphere in his works have all opened the eyes of the world and made KENZO grow and develop at an amazing speed.

KENZO's ready-to-wear brand has quickly become famous in the international field, and Paris, Milan and Tokyo have successively become the stage for him to display his talents and carefully create. KENZO expressed his creative ideas with the voice from Asia, and his outstanding talent earned him the reputation of being the first designer in Asia.

1995 Mr. Kenzō Takada sold the company to LVMH Group (a global luxury goods group) and devoted himself to the design, making the clothing works more outstanding.

1999 won the design award of "Peaceful Age" sponsored by the United Nations, and held the spring and summer show of 2000 with the theme of "Peaceful Age". The "American New World" party was a sensation in the industry.

5.2 Master the color mixing

Two completely different emotions, hometown and Paris, are intertwined, which is the source of inspiration for Kenzō Takada. He always takes Paris as the design object, and the influence of the East is revealed from time to time. This style was formed at the beginning of his career. 1970 The clothes displayed in Jungle Jap, his first specialty store, are quite different from those worn by people on the street. He widened the cuffs and changed the shape of his shoulders, using cotton cloth; The plane concept in kimono design can be seen everywhere in his design. However, his style was quickly accepted by people and became a hot commodity. The kaleidoscope-like colors and patterns he designed are even more amazing, and he is known as the "color magician".

The world fashion stage has long been monopolized by Europeans and Americans. Once upon a time, several designers from the eastern island country of Japan stood in the center of this stage with a little mystery, unpredictability and surprise. Ready-to-wear designer Kenz not Takada is one of the best. The success of this group of Asian designers with dark hair and black eyes not only brought a fresh and profound oriental style to the European and American-dominated culture, but also gave great encouragement and confidence to the fashion colleagues who fought in the East. They opened up a road from the East to "fashion prosperity".

Kenz not Takada is famous for its eponymous brand "KENZO". This humble and humorous artist has a bright smile and long hair like a doll. He also experienced dark and difficult days on his way to Paris, but his works are never sad, just like Renoir's paintings, only happy colors and romantic imagination. Therefore, he is called "Renoir of fashion".

6 style characteristics

Free space: The first principle of his design is "natural fluency and free movement", which refers to the structure and the pursuit of respect for the body. Kenzō Takada is the first fashion designer to adopt the traditional kimono-style direct cutting technique. Without any discount or hard materials, he can keep his clothes straight. He said: "Through my clothes, I am expressing a spirit of freedom, which is simple, pleasant and light in terms of clothes."

Exotic customs: His inspiration ranges from South American Indians, Mongolian princesses, Turkish maids with Chinese traditional patterns and characters to Spanish knights, just like having experienced an unforgettable journey with him, bearing the dazzling national light of various countries, waiting for people to explore, especially his preference for the magnificent and mysterious colors of the East, enabling him to integrate different national characteristics.

Iridescent hue: He imagined the four seasons as summer, and transformed exciting patterns in color. Red, bright purple, eggplant, khaki, oil blue and other deep wines with national characteristics are often used by him, forming a colorful combination with a warm feeling, which combines into a stronger effect and sets off each other.

Happy flowers: KENZO's patterns are often taken from nature. He likes beautiful little creatures such as cats, birds, butterflies and fish, especially flowers. Including flowers of nature, China Tang suit and traditional patterns of Japanese kimono. He used thousands of dyeing and combination methods, including hand-printed batik handed down by his ancestors, to express flowers, so that his fabrics always showed a fresh and pleasant appearance.

7 perfume series

Introduction of Kenzo series perfume

Brand: Kenzo year of production: 2002

Aroma: fresh wood with ocean tones.

Ocean fragrance: Kelon, Ji Nong, Eod.

Radix Aucklandiae: Cedar, Vetiveria zizanioides, and sea pine.

7. Introduction of1Kanzi perfume

From 199 1, KENZO introduced the world's first bottle of male fragrance-Bamboo Kenzo pour homme, which was widely welcomed all over the world. In 2002, this bottle of male fragrance was reinterpreted again, creating a brand-new fragrance style more suitable for men in the humid and hot climate of Asia. In addition to the rejuvenation and modernization of the fragrance, it has changed the traditional fragrance release mode and once again put on a brand-new posture! Ocean blues fragrance, since it was listed in France in June 5438+10, has repeatedly achieved good sales results, won wide acclaim, and ranked first in Sephora men's perfume list. Its main melody is composed of ocean and wood, and the combination of fresh eau de toilette with the same proportion as eau de toilette is adopted to increase the proportion of fresh seasoning. At the same time, ocean blues abandoned the traditional three-stage process of fragrance interpretation and released a complete and coordinated fragrance smell in a linear release way. The unique design of the spray bottle cap is another feature, which can spray incense directly without taking off the bottle cap when using.

7.2 air air

Name: Air air brand: Kenzo

Year: 2004

Fragrant melody: fresh oriental melody

Precursors: Illicium verum and Eupatorium odoratum.

Medium flavor: bergamot

Aftertaste: Vetiveria zizanioides, amber and musk.

In the air advertisement, a group of children are playing heartily on a magnificent, clear and open green lawn. The background music is Bob Dylan's Gone with the Wind, which expresses the free and unrestrained image. Then a group of big men played with childhood toys, showing irresponsible madness. At this time, they put down their desire for power and showed their hidden childlike innocence. Only men who don't notice their attractive features.

7.3 Love the fragrance of women.

Production in 2007

Based on a true travel story, Love tells a journey of love and fragrance. The perfume bottle, which symbolizes the beautiful design of birds, is like a feminine curve, pure and attractive. Creating imagination and color space symbolizes love and the desire to travel around the world, describes the customs of India and Southeast Asia in detail, and inspires endless shapes and colors. Just like the consistent style of KENZO perfume, the lines and colors show purity and vitality, full of fashionable style and poetic essence.

Fragrant notes: Oriental floral notes

Top notes: Japanese cherry blossoms, Daoxiang and white tea.

Middle notes: freesia, jasmine

Post-adjustment: tanaka wood and white musk

7.4 the fragrance of flowers, a flower and a girl

FLOWER adopts a special inclined transparent bottle and red poppy design, which conveys the slim, strong, simple and elegant image of poppy. Based on the belief that "there are ups and downs in life, and we must always show our proud courage in the most beautiful posture", each bottle of perfume is equipped with poems expressed in 16 different languages. "Unique charm, this flower is always the most beautiful."

Bouquet: Elegant floral fragrance.

Top notes: violet, hawthorn, cinnamon tree, Bulgarian rose.

Middle notes: reunion island vanilla, white musk and resin.

Post-tune: Hittite warbler, Cai Gesu

7.5 shuipal pure man

Qingquan emphasizes the essence of water: purity without impurities, and chooses flowers in water as the theme, and carefully formulates this extraordinary perfume with 2 1 kinds of different spices such as water lily and water jasmine. The clear spring belongs to eau de toilette, and the bottle is shaped like a drop of blue water. The extremely shallow ice blue and sea blue reveal the aura of water, fully demonstrating the supreme realm of water and breeze. It is simple but not single, unified and in sharp contrast. From shallow to deep, showing women's tenderness and romance with pure and refreshing temperament can win the praise of the opposite sex. Fragrant but not greasy, the more you smell it, the more comfortable it is, as if it is a natural body fragrance that is blended into the body and then emitted from the body. The feeling of freedom and liberation fully expressed in the water is like the joy of flying in the air. Elegant sense of cleanliness, as clear as water drops.

Lady qingquan

Produced in 1996

Aroma: the aroma of aquatic flowers.

Top notes: clove, citrus, mint and aloe.

Middle notes: pink pepper, violet, lotus, peach and rose.

Aftertaste: vanilla, cedar

Nanxiang qingquanman

Produced in 1999

Aroma: aquatic aroma

Top notes: grapefruit, Brazilian mahogany

Middle notes: lotus and mint

Late adjustment: green pepper, white musk

7.6 KENZO Chenxi Xinlu Lady Perfume

Bouquet: Fresh floral fragrance.

Guimi.com reserves all rights.

Foretaste: fresh lemon, Tuscan citrus

Medium taste: mimosa, violet leaves, almond milk.

Aftertaste: Long Xianxiang, benzoin and white musk.

After 1992 was widely welcomed around the world, KENZO launched the morning dew for women in 2002, which created a brand-new perfume style more suitable for women in hot and humid climate in Asia. In addition to the younger and modernized adjustment of the fragrance tone, it changed the release mode of the traditional fragrance and started again with a brand-new attitude.

In May 2005, at the dawn of SUMMERBYKENZO, a new self was born. A new fragrance full of sunshine, with pink fragrance and sensibility, reinterprets this summer. This is a new perfume with more vitality, but full of sensibility and romance. SUMMERBYKENZO's morning dew first feels the warm sunshine in the summer morning, soaked in fresh lemons, Tuscan oranges and Tuscan oranges cared for by the warm sunshine. Then, the soft Chinese style, together with shy mimosa and romantic violet leaves, combined with sweet almond milk, surprisingly constructed a perfect harmony, just like a flower kissed by the sun, and the air rippled with a feminine artistic conception. The aftertaste exudes the elegant flavor of Long Xianxiang, benzoin and white musk, just like the sweet fragrance overflowing from the air, which gives this perfume incredible perceptual fragrance, exquisite and irresistible.

SUMMERBYKENZO's bottle design is an ice-clear leaf-shaped bottle with golden luster, just like the lily of the valley leaves happily baptized by the sun, showing its elegant posture freely in the breeze; The graceful curve revealed by its special flat position is like a beautiful girl lying on the grassland at will, elegant but emitting unique personality beauty. Simple and generous, golden round bottle cap, engraved with the word KENZO. Bright outer box packaging, a small crown flower that smiles at the sun in the morning, stretches freely and elegantly, and enjoys the warm and greasy love of summer sunshine!

7.7 Kenzo Kaizhuo Green Bamboo Men's eau de toilette

Aroma: Ocean aroma

Top notes: oak moss, citronella, clove and ocean fragrance.

Middle notes: mint, clove, sandalwood, sage, geranium, fennel, nutmeg and oak moss.

Post-tune: musk, jasmine, sandalwood, cypress, vetiver and rock rose. In the world of smell atmosphere, good perfume will always be remembered by people! [2]

KENZO Ji's bamboo design and embossed bamboo carving on the bottle of Xue Nan eau de toilette are absolutely unique works of art. His fragrance is natural and fresh, as if it comes from sunshine and seawater, which brings the elegance and calmness of men to the extreme and makes people listen to the call of Haitian comfortably!

The former flavor exudes the lightness and comfort of the ocean fragrance, and the Chinese flavor is hearty, as if it is quiet and distant among bamboo forests. The aftertaste of bamboo is his spirit, allowing men to find their own moments in their busy lives!

7.8 Kenzo power EDT Kenzō Takada Motive Force (Male Power) Men's Perfume

Foretaste: bergamot, coriander and cardamom

China flavor: jasmine, freesia and rose.

Aftertaste: turu resin, cedar, rock rose

Kenzo's best masterpiece in 2008-this creative flower dedicated to men was created by Olivier Polge, a famous genius perfumer in the industry, in a unique way. "At the beginning, a little lemon, coriander, cardamom, bergamot, cedar and amber were used to set the tone for the whole male fragrance, bringing out resolute and calm masculinity. The biggest challenge is to integrate freesia, jasmine and rose. Combined with turpentine, cedar wood and rock rose, it forms an abstract flower fragrance core, which makes the finishing touch for the creativity of this perfume and expresses the elegance of men. 」

7.9 L'EAUPAR KENZO wild wild love in the wild wind

Kanzi Kenzō Takada's brand-new fragrance 2011l 'eau parkenzo Wild Edition will bring us a free fragrance in the passionate summer. The taste of L'eauparkenzo Wild Edition is wild, light and elegant. It permeates the air like a spinning dance, and then swims in the breeze, composing variations that are spontaneous and happy. [2]

In the early summer, we all love the fragrance of freedom. In the spicy tone of wood, add vibrant coriander, and then set off bright mint, fully highlighting the vitality and vigor of men. In the lush nature, all kinds of fragrances on the way are eclectic, all of which are included in the fragrance of Love in the Wind, including flowers, fruits and leaves. KENZO grabbed the mottled fragrance and offered a deep hug.

The love of wild wind brings a free and carefree breeze, splashing water, interweaving a fresh and pleasant scenery, full of vitality and free sensory enjoyment. Free and carefree perfume, fresh and flowing in the air, makes you everywhere, free, light, comfortable and pleasant, and makes people forget themselves.

8 clothing series

KENZO's clothing style is easy to distinguish. The bold color of clothes makes people feel free, which is Kenzo's characteristic. What impressed me the most was his bright and moving flower patterns, which were praised as classics by the fashion world. KENZO is not specific in the form of clothes, but his clothes can be worn by people! With a little carelessness, it is possible to change from a lady to a village girl and from a prince to a beggar. At present, Kenzō Takada has publicly announced his retirement in 2000, and the whole KENZO brand series design will be taken over by ROY KREJBERG, Kenzō Takada's proud disciple, to continue to spread KENZO's Japanese Zen style.

9 design master

Antonio Mahas "I appreciate KENZO's modernity. Continue the tradition and develop the characteristics together. I like to mix completely different types and styles in my own way and combine them into natural poems. Designing clothes for KENZO is a passionate thing and a real challenge. "

ANTONIO MARRAS, the new designer of KENZO, has a natural tacit understanding with the spirit of KENZO. Antonio Marras has created a rich and poetic world for the brand, where fashion and other art forms are perfectly integrated.

19611October 2 1 Born in Otano (Sardinia, Italy). Antonio grew up in rolls of cloth in his grandfather's shop, and this special cloth environment became an indispensable part of his childhood world. In this way, Antonio has not been systematically studied in 1987.

Antonio Marras started his high fashion design career in 1996. 1March, 1999, the brand named after him was first released in women's fashion week. In June 2002, he did his best to design and launch his own men's ready-to-wear series.

In September, 2003, Antonio Marras became the artistic director of KENZO women's wear, and brought the brand into a new perspective with his acumen, personality and talent. The first few KENZO series were well received by the international media.

Antonio maras said, "I appreciate KENZO's modernity. It has developed its own characteristics while continuing the tradition. I like to mix completely different types and styles in my own way and combine them into natural poems. Designing clothes for Kenzo is a passionate thing and a real challenge. "

The kimono sleeve sweater designed by 1970 is the turning point of this feature, and this sweater is also the work mentioned in that magazine that year. Chinese flavor also brought him creative inspiration, such as the design of the big red peony print that once swept Europe and America. This humble and humorous artist always has a smile and long hair with a retro doll's head. He has also experienced bleak and difficult days on his way to success, but there is no sadness in his works, just like Renoir's paintings, only happy colors and romantic imagination. Therefore, he is called "Renoir of fashion".

In the upsurge of Japanese designers in Europe in 1970s, Kenzō Takada was the most Europeanized one. Because he has lived and worked in Europe for a long time, his taste and style are closer to those of European designers. Therefore, after entering the 1990s, when most Japanese designers in the 1970s gradually withdrew from the fashion stage, Kenzō Takada not only remained fashionable, but also continued to occupy a lofty position in the fashion world.

When it comes to KENZO, people can't help but think of the comfortable state of being in nature, drawing the joy of life from air, water and heaven and earth, bright and romantic but not fancy, thanks to the innocence and creativity of the designer! Because I am infatuated with the fresh image of a pure girl, I show my romantic pursuit of the true colors of youth in many works.

Both men's and women's wear and children's wear series are full of joy and youth, advocating pleasure, relaxation and freedom, and blending the charm of the East and the West. Kenzo is good at overlapping and matching different flower patterns in the same shape. It seems simple, but it is very skillful.

Antonio Marras, the third generation designer of Kenzo, is loyal to the brand's printing style in design, but he is not a pure flower seller. He injected new vitality into Kenzo with gorgeous and exquisite tailoring. He made a new summary of the brand, thinking that the word "nation" is too narrow, and "integration of traditional culture" is the foundation of the brand.

A large number of national costumes, such as narrow pants of Indian clothes, tulle of Spain, cotton-padded jacket of China, vest of Eastern Europe, etc. Are all important factors that impress KENZO's clothing. With happy and rich imagination and creativity, KENZO keenly felt the enthusiasm and desire for world integration. Perhaps youth, vitality and romance are not just a physical and mental state, but an expectation of life, and KENZO is the best proof!

10 concept store

The brand-new KENZO brand concept store was grandly opened in hang lung plaza, Shenyang. On the day of the event, many guests and media gathered. And Miss Irene, the champion of Miss World, came to the event in the autumn and winter fashion series of KENZO 20 12, which perfectly explained the unique style and essence of KENZO. At the opening reception, the theme of "psy-Chic" created by KENZO was unique. The layout of the whole store comes from the visual impression "X" of KENZO's autumn and winter brand. Gorgeous LED lighting, marble, black-and-white stripes and colorful printed patterns make people feel like they are in the dream world of "Alice in Wonderland", and the guests present feel the essence and intention of the KENZO brand everywhere. Not only that, this event invited the famous domestic tarot player "Yue Mingcan Palace", which brought an unprecedented tarot divination trip to the guests; In front of the photographic backboard specially set up for this event, professional photographers used Polaroid photos to record precious moments for the guests and explore and feel the new world of KENZO brand together. [ 1]