What's the difference between an online store and a physical store?

The rapid development of the Internet has promoted the rapid development of many e-commerce platforms, and online shopping is also gradually impacting the real economy. Many shopkeepers of physical clothing stores said that only on holidays will people visit occasionally, but they will leave after trying on the styles and may not buy them. In recent years, I believe everyone can frequently see the news that "another clothing brand has closed down". It can be said that there are indications that the business of physical stores is getting harder and harder now!

As ordinary consumers, what we care about is the difference between going to a physical store and going to an online store to buy clothes.

In terms of convenience, we all know that "online shopping" is more convenient and the price is relatively low, so many people have taken this kind of "online shopping" as the main consumption mode, even the only way. However, while online shopping is convenient, there are also risks. For example, the comparison between many buyer shows and seller shows is very troublesome. As consumers, everyone wants to buy good and cheap goods. However, what merchants consider is how to achieve low cost and high income, and there are certain quality risks.

In fact, some consumers not only shop online, but also sometimes go to physical stores to buy clothes. Some careful consumers will find this situation: many styles of clothes in physical stores can also be seen online, so what is the difference between clothes bought online and clothes in physical stores? Clothing factory quality inspection: three things are obvious!

1, the quality of clothes is different.

I believe that many consumers will pay attention to the quality and style of clothes when buying clothes. Like online shopping, sellers will let photographers and artists present the perfect side of their products to consumers. I can only see the pictures, but I can't see some details of the clothes. However, generally speaking, big brands don't need to worry about these problems. They generally use online and offline distribution methods, and the quality of clothes is the same, which is more reliable.

But for some small brands or high imitation goods, its quality is difficult to guarantee. Obviously the style is the same, but the quality is somewhat different. Moreover, the price of a style of clothes is different. Buy expensive clothes for fear of being cheated. Buy cheap clothes for fear of serious quality problems. Fortunately, many sellers also pay more attention to credibility, and now they have the guarantee of returning goods, otherwise many consumers really dare not take risks to "challenge".

2. The online sales cost is low.

Generally speaking, the cost of clothes is relatively low and the natural profit space is relatively large. In addition, through online sales, merchants save the cost of renting storefronts and hiring human resources, and the price of natural products is relatively lower. In addition, many online stores directly cooperate with clothing manufacturers, and the target customers are all over the country. Sales volume is definitely higher and commodity prices are cheaper.

Most people buy clothes by looking at styles before comparing prices. As we all know, the operating cost of opening a shop online is relatively high, so this part of the cost will naturally be added to clothes. However, the quality of clothes in shopping malls is relatively high, and you can try on all kinds of clothes on the spot. The quality of clothes is tangible. Once something goes wrong, just go to the store and return it.

The style is the same, but the price is 369.

Many consumers pay more attention to style when choosing clothes. Clothing factories will design fashions according to fashion trends, and some clothes will be specially customized according to the requirements of stores. Online shop merchants only need to find models to take beautiful clothes and put them on the online shop platform. Consumers can browse online and compare the prices of clothes of the same style.

This is the disadvantage of physical stores. Because the number of stores is limited, many times consumers come in and walk, and may not turn to their own style. Some people don't like trying on clothes yet, so they just look around and leave without sleeping. Therefore, more people are used to brushing their mobile phones at home and choosing clothes that suit them online.

In addition, due to different sales methods, some merchants will use two different production lines in production and processing, one is the shopping mall line dedicated to physical store sales, and the other is the e-commerce line dedicated to online store sales. So there may be obvious differences in the arrangement of details.

All in all, whether shopping in a physical store or online, you should believe the phrase "you get what you pay for". Good quality clothes of big brands are naturally not cheap, as long as they are worth the money.