Enterprise Introduction in king of the children

Children's Wang Wei is a leading retail brand in the maternal and child industry, focusing on one-stop shopping for expectant mothers and children aged 0- 14, and providing all-round value-added services. Since its establishment in 2009, king of the children has always been guided by the needs of mothers and complied with the development trend of chain retail. It has two online and offline service platforms, chain stores, direct purchase manuals and three e-commerce channels, mainly providing toys, food, supplies, clothing, baby swimming, children's play, early education, photography, talent training, postpartum recovery and other services for expectant mothers and children aged 0- 14.

On June 5438+February 18, 2009, king of the children opened its first flagship store in wanda plaza, Jianye, Nanjing, with a business area of nearly 8,000 square meters. By the end of 20 14, King Children's Store has covered Jiangsu, Shanghai, Anhui, Hubei, Hunan, Sichuan, Chongqing, Shandong, Zhejiang and other provinces and municipalities directly under the Central Government. It is planned that by the end of 20 15, king of the children will open stores 100. Develop a professional work team with more than 6,543,800 members and more than 6,000 people. Since its development in 2009, king of the children has won a good reputation from many industries and consumers. According to the latest authoritative survey data of 20 13, among the provinces and cities that have settled in, the brand arrival rate of king of the children has reached nearly 80% without prompting.

Looking at the whole country, king of the children has fully completed the first stage of development layout and achieved national chain. In 20 14, we will continue to advance into the existing and other provinces and cities in China, basically covering the first-and second-tier cities in China. It is estimated that by the end of the year, the total number of stores in China will reach 70. By the end of 20 15, king of the children will open 100 stores in first-and second-tier cities nationwide. By 20 17, king of the children will become the first brand in children's retail industry in China! King of the children has millions of member users all over the country, and its passenger flow and sales volume are increasing month by month, making it the first choice for young parents and children to shop, entertain and grow interactively. At the beginning of its establishment, king of the children pioneered the forward-looking concept of leading the maternal and child industry in China 10. It is not only a simple retail operation of goods, but also the integration of goods and services. Instead, it focuses on the core value concept of managing customer relationship and customer assets, and truly applies the thinking and technology of the Internet to the operation of physical stores, creating a brand-new model of retail business in China and becoming its unique advantage.

Xu Weihong, CEO of king of the children, stressed that king of the children has been creating the best "experience" circle for children and parents, constantly learning from customers, persisting in exploration, establishing a segmented customer model, interacting with customers through multiple channels, establishing an interactive customer relationship with parenting consultants, locking in the stickiness of customers in community centers, and establishing a pregnant women's group college to fully meet the individual needs of customers. Accurately find your own customers, so as to establish a solid emotional bond in the interactive relationship, build a solid relationship, and provide a sustainable driving force for the development and growth of enterprises. The trinity business model of e-commerce+chain store+direct purchase labor.