Innovation of mobile phone photography

After entering the 2 1 century, mobile phones have loaded everything in people's lives. Adam and Eve's "rib theory" is enough to explain the intimate relationship between young people and mobile phones in modern context.

In 2000, Sharp and Japanese mobile operator J-PHONE released the first Sharp J-SH04 mobile phone with a built-in 1 10000 pixel CCD camera. This world's first camera phone opens the second aspect of mobile phone, once again expanding the function and interaction boundary of mobile devices. Since then, the mobile phone is no longer limited to simply making a phone call, but has been endowed with the ability to make a phone call for the tiny corner of people's lives at any time.

Based on this, the development of mobile phone images has become a new proposition from the tide of the times. How to become better, develop faster, become the strongest in the industry, and become the "sword of Damocles" hanging over many mobile phone brands.

In the first curve of the development of mobile phone camera, the first thing we see is the double renovation of pixel level.

In 2002, the 300,000-pixel Nokia 7650 came out, becoming the first camera phone in China.

In 2005, the 2-megapixel Sony Ericsson K750i became the first camera phone to support autofocus, with the addition of flash and home DV functions.

In 2007, Nokia N95 was released, equipped with a carl zeiss-certified camera with up to 5 million pixels, and added high-brightness flash and autofocus function, so users have more adjustment options on the shooting interface.

In 20 10, iPhone4 was also equipped with a 5 megapixel camera, but Apple was based on the theory of "taking beautiful photos alternately and letting more light enter the camera". In iPhone 4, the new back-illuminated sensor and A4 processor can complement each other with the optimization of software.

20 12 years, marking the peak of Nokia 808 PureView, 4 1 10,000 pixels, 1.2 inch photosensitive element, carl zeiss lens and Sony snapshot oversampling technology.

In 20 19, more than 48 million main cameras became the mainstream, and in 2020, it will be 64 million. Until today, 1 100 million pixels has become a trend.

Counterpoint, a well-known market organization, once reported that in 2020, smartphones equipped with 32 million to/kloc-0.08 million pixel rear cameras accounted for more than 1/3 of the total global smartphone shipments. 202 1, this trend will continue.

This is also the case. One hundred million pixels can be found in this year's flagship products, and even one or two can be experienced in low-end thousand yuan machines such as Red Rice Note 1 1 Pro. From Yangchun Baixue to Xialiba people, it is obvious that high pixels can't stand grinding.

1 1 ten thousand pixels to 1 one hundred million pixels. In the past 20 years, mobile phone cameras have widened the digital divide, and pixel stacking has become a "meteorological" symbol of the mobile phone industry. However, many brands do not have a good balance between the number of pixels and the size of a single pixel, which leads to the initial product performance falling into a strange circle of closing their eyes and rushing. For example, Xiaomi CC9 Pro, Xiaomi 10, Samsung Galaxy S20 Ultra and other models all have the problems of slow imaging and weakness when shooting documents. The collapse of product word-of-mouth makes the question "Is the direction of 100 million pixels wrong?" See social networking.

Or confrontation or recognition, after the pixel discussion led by Huawei and followed by Xiaomi and Meizu, the industry finally returned to rationality, thinking about how to rectify technological development and let technological development return to create a beautiful track. Therefore, in recent years, we have seen that all mobile phone manufacturers have turned their heads tacitly-evolving in the direction of multi-camera, full focal length and multi-function.

Today, in many flagship new products, we saw dual main cameras, 1 100 million pixels, high-power optical zoom and three physical anti-shake modules ... and manufacturers began to consciously create their own image logos. Apple and Google have developed ProRAW function and Live HDR+ respectively in computational photography. vivo has developed its own anti-shake micro-pan/tilt and cooperated with century-old optical giant Zeiss, Huawei's optical zoom and focal plane. OPPO's full-link color management and Xiaomi's attempt at liquid lens ... At the same time, Huami OV is also actively deploying ISP chips, aiming at mastering more control rights of mobile phone images.

On July 27th, Tencent's Deep Network reported that OPPO and vivo will soon release their own ISP chips (image signal processors).

According to the report, OPPO's chip project team has reached thousands, among which ISP used in the field of mobile phone imaging will be first applied to OPPO Find X4 series mobile phones listed early next year.

According to insiders of vivo, vivo set up a self-developed chip team as early as two years ago, with a team of about 500 to 600 people. This project named "Yue Ying" is located in the image direction and will be used on X70 series mobile phones released in the second half of the year.

At present, the improvement of ISP chip for mobile phone photography is mainly reflected in three A processes, namely, faster and more accurate AF focusing performance, fine AWB white balance algorithm and more accurate AE exposure strategy. Taking this as a starting point, the imaging quality of mobile phones in dark environment and complex light sources is higher. This means that ISP modules integrated in SoC in the past can be customized by manufacturers after being stripped off, and never fit their products perfectly.

In the symphony of intelligence and calculation, dim light, backlight and telephoto, and macro, manufacturers are exploring their own rhythms, and trying to command the baton on the stage, starting from the technical basis, so that mobile phone images can better understand human nature.

Susan. Sontag once said that modern cameras are trying to become laser guns, "pouncing as automatically as possible at any time ... to make sure that the camera knows everything, as simple as turning the ignition key or pulling the trigger".

The emergence of mobile phones has ignited this speed and passion. We don't need to reload, open the lens cover to adjust the focal length and aperture, and we can instantly grasp the changing beauty in front of us.

Mobile phone photography satisfies our desire for expression and becomes a window for us to observe the world. However, in the era of reading pictures represented by plog, vlog and short video outlets, mobile phone manufacturers have to face the high-order demands of Generation Z for mobile phone lenses, that is, how can mobile phones take more beautiful photos instead of cameras in the future? How to shoot more stably instead of the camera?

About how to make it more beautiful. Taking photos is the first priority for every user. However, we can get a glimpse of the definition of beauty and its intergenerational effect from the annual selfie trend data report released by Meitu. This data report shows that after 00, 00 or even 05, although they belong to the self-portrait generation, the demand for beauty and retouching is different.

For example, they prefer to use emoticons and stickers, or still hide half her face behind her guitar so that we can't see it, and only post a selfie of half her face. At the same time, compared with the "lazy" retouching such as one-click beautification and one-click template preferred by the "predecessors", DIY graffiti is more preferred after 00, especially after 05, and the image beautification is completed through a more personal style.

For another example, nearly 500% of girls in rice circles will retouch pictures for love. It takes more time to retouch or beautify love beans than to retouch themselves, from facial features and figure to filter color matching. There are also boys who often take selfies after over 500%. This means drying shoes, hairstyles, bags, etc. It is no longer exclusive to women, but also becomes the social daily life of a new generation of "small fresh meat".

How to find your own unique logo in the overwhelming selfie, vivo gives such an answer. Taking vivo S 10 series as an example, it enriches the gameplay of mobile phone selfies. The products are interspersed with popular comic book styles, silhouette portraits, white roses, red roses and other special effects similar to the fire American drama "Fatal Woman", which accurately captures the young people's mentality of exploring and playing cool.

But for ordinary people, it is often more tiring and tangled to show their "ideal appearance" online. On March 8 this year, "Girls' Day", Tik Tok released "202 1 Tik Tok Female Data Report". According to the report, in the past year, an average of 318,000 women posted selfie videos every day in Tik Tok, and then silently deleted them. On the surface, it's just that the content quality is not satisfactory, which leads to the decrease of sharing desire, but fundamentally speaking, it's the self-expression insecurity of most women after all kinds of social anxiety.

Suggestions for a better life from mobile phone pictures: You and I are both artists.

Previously, Apple, Samsung, Huawei and vivo all focused on future images and encouraged creators to create micro-movies. Huawei's first vertical microfilm Wukong and its first black-and-white microfilm Faz even reached a cooperation with Golden Rooster and Hundred Flowers Film Festival this year, especially opening the "New Video Mobile Movie Contest". The technology in the pocket is closely combined with the art on the shelf, which subverts the image of the mobile phone.

Coincidentally, on July 3 1 day, the premiere and award ceremony of 202 1 vivo Vision+Super Short Film Competition was also held in Xining. At this year's film festival, vivo X60 Pro+ won the super short film of the year, while Let's Love each other and Hot Pot won the jury award and the humanistic creation award respectively.

In addition, vivo will also lead the main flagship vivo X60 series to every ordinary passerby, with the theme of # Stable 202 1#, and launch a 100-person unpacking activity on the vibrato video number, and show the fancy gameplay of "micro-pan/tilt dual main camera" through real users, so that everyone can become the protagonist of the video. There is also "Ordinary Night" recorded in 2020 from the perspective of ordinary people. In 2020, ordinary people's daily life will be supplemented by Pu Shu's "Ordinary Road", and the farewell mood at the end of the year will be integrated into the brand's concept of "humanistic joy" to reach users accurately.

In the middle of last month, vivo S 10 series was officially released. This mobile phone responds to the creative trend of "everyone is also a vlogger". This product supports the beauty function in 4K/60fps video recording and 4K video recording mode, which can realize the beauty shooting of night video and the real-time background blur function before 1080P video. When shooting vlog, users can create the depth-of-field effect of professional imaging equipment, which makes people feel more prominent. The atmosphere of "movie blockbuster" makes the video full of ritual, and users can jump out of the mediocre life and express freely anytime and anywhere.

The rewind of mobile phone images allows us to see the new vision brought by the rapid entry of science and technology radar into life. Whether it's expressing natural and true selfies, or encouraging everyone to be content creators and shooting short, medium and long videos with texture, we are fortunate to see that there are always some manufacturers who are always caring for human nature, deliberately smoothing or narrowing the realistic gap between people, building a happy artistic conception of life, making everything beautiful and beautiful, and constructing an infinite approach to beauty.

And in every future that is happening, what kind of story will we play in front of the camera and how will the mobile phone lens evolve? All this is worth looking forward to.