What's the difference between corporate micro-movies and corporate commercials?

The difference between enterprise microfilm and enterprise advertisement;

The purpose of enterprise advertising films is to convey advertising information and serve commercial behavior, which has both commercial and cultural attributes;

Corporate microfilm subverts the one-way communication mode of promotional videos, making different types of audiences become a part of the communication chain full of interest, amplifying the strategic and creative components, pursuing the picture effect and maximizing the publicity effect.

Enterprise microfilm refers to a kind of film and television propaganda media created by enterprises themselves. Through the mode of micro-video, the most important information of enterprises, such as enterprise spirit and enterprise products, is dramatized, videoized and professionally produced.

The multimedia era is a new platform for microfilm to develop innovative ideas and create profits. Small-scale film art is another promotion and sublimation of innovation, creativity and marketization endowed by the times. With the accelerated pace of people's life and the continuous innovation in the information age, fast and convenient visual feasts are increasingly favored by people. Microfilm art just makes up for and satisfies people's inner blank of film and television drama in the rapid development of the times. This is another innovation in the film industry, a new concept endowed by the times, and another height of the art of film and television drama.

The brief summary of enterprise microfilm is a microfilm tailored for enterprises (brands, products, services or * * *). ).

Corporate advertising films are corporate promotional films.

The enterprise propaganda film is mainly a phased summary of the enterprise dynamic art exhibition and broadcasting mode. Looking back, this is the internal core clue of traditional corporate propaganda films. With the promotion and progress of communication concept, the stereotyped communication mode of traditional corporate propaganda films gradually begins to make people feel aesthetic fatigue. Nowadays, all kinds of promotional film production enterprises are exploring the breakthrough of corporate promotional film creation mode from the perspective of corporate image. Dig deep into corporate philosophy and corporate culture, so that all the elements of corporate promotional films rely on the essence of corporate culture, or publicize and spread corporate image at the strategic level in the form of stories or three-dimensional intersections. At the same time, with the help of the communication platform of new media, we will provide strategic services for the follow-up communication of enterprises, so that business owners and film and television advertising companies can stand on an equal footing, rather than being passively accepted by business owners. This is an innovative service model, and it is also a kind of communication with sticky image communication.

As an important means to convey commodity information and promote commodity circulation, corporate propaganda films have been widely used in commercial activities. Corporate propaganda films have relatively independent technical and professional characteristics, and the most significant difference from other photography categories is that they have both commercial and cultural attributes.

First of all, the purpose of corporate promotional videos is to convey advertising information and serve commercial activities. Therefore, the success of corporate propaganda film basically depends on how much role it plays in commodity sales. Therefore, it is not entirely appropriate to examine and request corporate propaganda films from the artistic and aesthetic perspectives. No matter when you create or appreciate a corporate promotional film, you should keep in mind the identity of the corporate promotional film-after all, it is a link in commodity sales. In short, attracting consumers and selling goods well are its primary tasks. Therefore, as long as it plays an active role in the sales process, it is a successful and excellent corporate promotional film.

Secondly, excellent corporate promotional films usually present a strong artistic flavor. Using superb photographic lighting technology, not only can the appearance, structure, texture and color of goods be accurately and truly displayed in front of consumers, but also cater to consumers' psychology of "seeing is believing" with high credibility; You can also use ingenious creativity and high-tech digital post-processing means to process and modify the pictures, making them pleasing works of art.

From this, we can draw a conclusion that corporate propaganda film is a kind of photographic work with goods as the main object, which conveys the characteristics of product appearance, color, structure, performance and use through photographic means and artistic conception, with the ultimate goal of stimulating consumers' desire to buy.