Anhui University of Finance College of Literature, Art and Media is a subordinate department.

The Chinese Department was established in 2002, with a team of 22 capable teachers, including full professors 1 person, 4 associate professors and 5 lecturers1person. There are 6 doctors and in-service doctoral students and 8 masters. At present, there is a four-year undergraduate major in Chinese Language and Literature, with five teaching and research sections, namely, China Linguistics, China Ancient Literature, China Modern and Contemporary Literature, Writing, Literature and Art. In addition to maintaining high-quality language and literature courses, there are also applied courses with our school's characteristics, such as financial writing and financial secretary. In recent years, Chinese department teachers have published papers/kloc-0 in newspapers and periodicals such as Literary Heritage, Literary Studies, Academic Monthly, Confucius Studies, Literary Theory Criticism, A Dream of Red Mansions, Appreciation of Famous Works, Oriental Series, Rhetoric Learning, Works and Contention, and Modern Chinese. , and presided over. There is an academic and cultural exchange forum, inviting many famous scholars from all over the country to give academic lectures and exchanges; The teaching philosophy of Chinese Department is: teaching as the center, scientific research as the guidance, and creating a teaching model of Chinese language and literature with financial characteristics.

Training objectives

This major trains high-level professionals with high literary theory accomplishment and systematic knowledge of Chinese language and literature, who can engage in financial secretarial work and language-related work in government agencies, enterprises and institutions.

main course

China Literature History, China Modern and Contemporary Literature History, Linguistics, Modern Chinese, Ancient Chinese, Foreign Literature History, China Contemporary Literature History Financial Writing, Literature and Art, Comparative Literature, Introduction to Journalism, Linguistic History, Aesthetics, Financial Secretarial Studies, China History, China Classical Philology, Folk Literature. Training objectives

This major trains senior professionals who have systematic knowledge and skills in news theory, are familiar with China's news propaganda policies and regulations, and can engage in editing, news, teaching and cultural propaganda in news publishing departments, universities, government agencies, enterprises and institutions.

main course

China cultural history, modern Chinese, China literature history, foreign literature history, China contemporary literature history, Putonghua, speech demonstration, news interview, news writing, news editing, news commentary, news photography, online news and communication, mass communication, news ethics and regulations, an introduction to journalism, and Chinese and foreign news history. The painting department has a strong faculty, excellent quality, optimized structure and full of vitality. Professor Zhou Lu, a famous national printmaker and art scholar, is the head of the department. The teaching staff includes Dean Gao Ming, Vice President Shi Xiangqiang, a famous national oil painter, and a group of young teachers who graduated from Nanjing Normal University, Capital Normal University, Anhui Normal University and Jiangxi Normal University.

The department aims to cultivate compound talents with broad foundation, strong specialty, high quality and innovative spirit to meet the needs of modern education. Strengthen the integration, mutual penetration and common improvement among disciplines. On the basis of the main painting courses such as sketch, color and art history, the undergraduate majoring in painting has also added new courses that combine social needs, such as composition, innovative thinking training, computer art design, public art design, decorative modeling and expression, and formed the school-running characteristics of "strengthening foundation, standardizing and being efficient, inheriting and innovating, and paying attention to practice". The painting major has been awarded the right to master's degree.

Based on the humanities and facing the society, the Department of Painting strives to become the cultural construction base of Anhui University of Finance, and strives to cultivate new art talents with profound cultural literacy, solid artistic foundation, innovative spirit and strong social adaptability for the society.

Training objectives

This major trains artistic talents with ideals, morality, culture and discipline, all-round development of morality, intelligence, physique and aesthetics, solid foundation, wide knowledge, strong ability, high quality and innovative spirit to meet the needs of socialist modernization. A compound senior talent with the ability of teaching, designing, editing and managing in art education, art design and publishing units.

main course

Sketch, color, Chinese and foreign art history, art introduction, calligraphy, art design, art perspective, artistic human anatomy, oil painting character sketching skills and creation, oil painting landscape sketching skills and creation, oil painting comprehensive material skills and creation, mural professional material skills and creation, meticulous figure sketching skills and creation, ink painting character sketching skills and creation, freehand flower and bird skills and creation, landscape skills and creation, calligraphy seal cutting, sculpture skills and creation. This major is one of the advertising majors in the first three universities in Anhui Province (Anhui University of Finance, Hefei University of Technology and Anhui Normal University in 2002). Relying on the advantages of financial, management, especially marketing and other professional disciplines in Anhui Province, the concept of discipline construction is scientific positioning and adapting to market demand, and the training mode is to train professionals and outstanding talents. After six years' efforts, our school's advertising major has been in the forefront of teaching and scientific research in Anhui Province, and strives to build advertising major into a key discipline in Anhui Province on 20 10.

The advertising department has two directions: advertising management and planning and media design. Advertising management and planning to recruit candidates of literature and history; Media design recruits art candidates. At present, there are ... students in two directions.

Training objectives

This major trains senior professionals with strong management ability and advertising planning and production ability, who can engage in macro-management of advertising, advertising company management, advertising creativity, advertising planning, advertising design and production, marketing and market research and analysis in government agencies, advertising companies, film and television companies, news media, Internet companies, industrial and commercial enterprises and market research and information consulting industries.

main course

Design sketch, color, plane composition, decoration foundation, three-dimensional composition, sculpture and pottery foundation, text design, innovative thinking training, advertisement introduction, planning copy, design aesthetics, Chinese and foreign art history, camera shooting and production processing, plane advertisement design and production, commercial display advertisement, advertising photography art, packaging design, etc. Training objectives

This major trains high-level professionals with all-round development in morality, intelligence and physique, solid knowledge and ability of art design and creation, and ability to engage in art education, research, design, production and management. During school, students mainly study the basic theory and knowledge of art design. Through the cultivation of artistic design thinking ability and the basic training of artistic design methods and skills, we can master the knowledge and skills of professional design and cultivate innovative ability. After graduation, students can engage in art design enterprise management, art design company management, image design creativity, planning and production, art design education and so on.

main course

Design sketch, color, plane and color composition, decoration foundation, three-dimensional composition, text design, human artistic expression, scenic spot sketch, photography art, expression technique, basic sculpture, design aesthetics, Chinese and foreign art history, art research, design introduction, Chinese painting techniques and calligraphy art, design and consumption psychology, etc. Animation major is a new major in China. Animation is not only an art, but also a capital, technology, knowledge and labor-intensive industry. Developing animation industry is an important way to prosper socialist culture and meet the growing spiritual and cultural needs of people, especially children. It is an important step to promote China's economic restructuring and industrial upgrading; It is an important means to promote asset appreciation, promote high technology and expand employment; It is an important measure to adapt to the global economy, actively participate in international competition and enhance comprehensive national strength.

After more than two years' preparation, animation major officially enrolled students in 2007, with 50 students enrolled each year and 25 students in each class. It is estimated that the number of students in school will reach 200.

Animation major is based on disciplines closely related to animation major, such as art department, art design department, journalism department, advertising department and Chinese language and literature department. Has a rich faculty, professional courses are taught by experienced professors, associate professors and lecturers, and senior directors of art film studios are hired as visiting professors to teach regularly.

Animation major has modern teaching facilities. The two studios each have 26 MAYA workstations, which provide a first-class teaching environment for the basic and experimental teaching of three-dimensional animation and two-dimensional animation; Two hand-painted studios and 26 copying tables are places for basic teaching and experimental teaching of hand-painted animation, and many studios provide good conditions for students to learn basic painting courses. At the same time, the animation major also has comprehensive and excellent equipment such as network camera, digital camera, digital camera, post-nonlinear editing system and special animation audio-visual reference room. These devices not only provide favorable conditions for students in teaching, but also in practice, so that students can use equipment and tools to engage in animation creation without obstacles after they take up their jobs.

Training objectives

This major is to train animation creators who are proficient in the application of modern equipment, have good humanistic and artistic literacy and rich animation professional knowledge, and have strong practical ability and innovative spirit. Students can engage in the creation, design and production of animation after graduation, and can adapt to the animation application and research work of national animation production and distribution departments, TV media animation and advertising production departments, network companies, animation companies, vocational training schools, animation or art design majors in colleges and universities, and enterprises and institutions related to animation art.

main course

In addition to the basic courses prescribed by the school, the animation major also offers basic courses and specialized courses such as modeling foundation, color, human sketch and anatomy, animation introduction, animation production foundation, original painting creation, animation modeling scene design, animation split-shot manuscript design, animation director, animation script creation, animation post-synthesis, audio-visual language, computer animation foundation, MAYA and 3DSMAX software application. Animation courses focus on the cultivation of students' practical ability. In addition to making corresponding practical works in various professional courses, students also set up animation creation joint homework classes, organize students to create short animation films in groups, and cultivate students' teamwork spirit and practical creation ability. At the same time, in order to cultivate students' humanistic quality, animation majors also offer courses such as photography, music appreciation, Chinese painting techniques, China classical literature appreciation, Chinese and foreign art history, China traditional folk art and so on. The major of cultural industry management has a solid basic knowledge of culture and a good ability to appreciate literature and art, has an international perspective, grasps the operating characteristics and laws of cultural industries, understands the development trend of culture and art at home and abroad, and has modern management, modern economy and legal knowledge. Can be engaged in cultural industry management, cultural management, cultural market operation, cultural project planning, cultural brokerage and other work in press and publication, advertising, cultural exhibitions, film and television communication, entertainment, Internet and other cultural enterprises and institutions as well as government departments and institutions.

The major of cultural industry management relies on the advantages of school economy, management and other disciplines, and integrates literature, art and other disciplines. Courses offered involve culture, art, management, economics, marketing, law and other disciplines. This major requires students to be familiar with the present situation and development trend of China's cultural industries and undertakings, and to understand the country's cultural strategies and policies; Knowledge and ability in cultural industry management, marketing, planning and brokerage; Familiar with the concept and management mode of international advanced cultural industries; Have a solid artistic foundation, master the law of production and dissemination of literary and artistic works, and have outstanding literary appreciation in a certain aspect.

This major enrolls students according to general art majors. Students who apply for the exam must first pass the professional examination, which requires students to have higher comprehensive quality and better cultural and artistic quality. Teaching methods pay attention to experimental teaching and practical teaching, and cultivate compound talents of culture, economy and art management to meet the needs of the development of cultural industry. The basic academic system of this major is 4 years, and the flexible academic system is 3-6 years. According to the training plan, complete all courses ahead of time and obtain corresponding credits. Those who meet the graduation conditions are allowed to graduate ahead of time (the length of study shall not be less than 3 years). Students who meet the relevant regulations may extend their study period at school, but the extension period shall not exceed two years.