What business does the advertisement include?

There are many kinds of advertising business, which can be quickly understood from the classification of subdivided advertising companies.

1, strategic advertising company, also known as comprehensive service advertising company. It mainly provides customers with strategic plans and promotion plans, but usually does not operate its own media and other product projects. The cost comes from the service fee of the scheme and the commission for purchasing media and printing production for customers. The commission rate of this industry is 15%. The services of such companies run through the whole advertising service process, and usually play the role of strategic partners with the growth of enterprises.

2. Media advertising companies, with media resources, mainly sell media (electronic media, paper media, outdoor, etc. ). The soft, hard and wide mentioned in the above answer are just forms. Hard and wide refers to the direct copy and design for publicity, while soft and wide refers to the integration of information into some reading environments or news. Of course, there are many forms of soft and wide, including film implantation and game implantation, all of which belong to the category of soft and wide. In fact, these soft and hard channels are all media publicity channels, but the soft and wide channels are similar to movies, which are not realized by media advertising companies.

3. Printing and advertising companies, mainly the executive side, do the work of implementing the process. Street advertising shops that are easy to see in most cities belong to this nature. This kind of company can also do simple design, but it can't complete systematic work. The main purpose of the design is to deal with simple production requirements, such as printing a background of the opening ceremony. This kind of creative company looking for strategy is costly and time-consuming, and can be implemented quickly in printing production companies.

4, public relations companies, such companies usually come from the planning and implementation of some activities, but in fact, public relations includes a wide range, including the release of a set of programs for corporate public relations image, including implementation. Of course, this branch is now often integrated with strategic and creative companies, all of which belong to the category of intellectual industry concentration.

5. Research and analysis companies, some of which are advertising names, mainly provide research and analysis services to customers and collect some data. Now strategic creative companies also have research and analysis departments, but some data still need to be purchased from research and analysis companies. This is a type of company with industry segmentation needs, and it will not be completely replaced at least in the short term.

6, professional design companies, such companies do not plan, usually do not design posters and other promotional design content. They specialize in providing VI (simply LOGO and application), album design and so on for enterprises.

7. Film and television advertising companies mainly shoot promotional films and commercials (TVC/CF) for enterprises. Many business sources of film and television advertising companies are strategic creative advertising companies, because any single service that customers need needs a strategic guidance. Of course, there are also customers who come alone to ask for a film.

8. Online advertising company, which is responsible for brushing online information for enterprises, sending website advertisements, and assisting Weibo in marketing reprints and fans. They often have multi-site advertising agreements, which can help enterprises publish on the network and play the role of media companies on the network.

9. Professional advertising companies, similar to some photographers, model brokers, performing arts brokers, etc., handle a special business and usually cooperate as partners of strategic and creative companies for a long time.

The general customer is called Party A, the strategic and creative company is called Party B, and the cooperative company is called Party C. Several types of advertising companies are equal to the collection of Party B and Party C. These are subdivided advertising companies, which are actually various specific services involved in advertising, sometimes integrated into various departments of a company, and some are formed by multiple companies in partnership.