When is the March Street Ethnic Festival in Dali - summary of event times and attraction discount information

The Dali March Street Ethnic Festival is being held. During the event there will be some activities that everyone can participate in. This event will be divided into online and offline activities. Everyone can choose the activities to participate according to their own needs.

Every year from March 15th to March 20th of the lunar calendar, this grand event is held at the foot of Cangshan Mountain in western Dali, attracting people from surrounding cities to come here to attend the market and play.

Relevant policies of Dali March Street

The March Street Ethnic Festival is a traditional ethnic activity unique to the people of all ethnic groups in Dali Prefecture. It has a long history, unique form, rich content and enduring popularity. It has been passed down for thousands of years.

In order to continue to do a good job in the normal prevention and control of the new coronavirus pneumonia, in 2021, in the form of the Digital March Street Ethnic Festival, with online trade fairs and on-site cultural activities as the main line, and the construction of the digital economy as a breakthrough, Focusing on the popularization of green food brands and taking the integration of culture and tourism as the joint point, the national festival that has been passed down for thousands of years will be held from offline to online.

While creating a beautiful festive atmosphere for the March Street Ethnic Festival and spreading the traditional March Street ethnic culture, it also demonstrates the profound connotation of Dali March Street Ethnic Festival’s ability to keep up with the times, be open and inclusive, eclectic, united and harmonious. and profound foundation.

: Guide to Dali March Street Activities

1. Continued Time

In order to continue the March Street Ethnic Festival in different ways, we will expand the scope of “horse racing, The new connotation and extension of "singing, doing business, and tasting snacks" will further enhance the brand awareness of "March Street". The 2021 Digital March Street Ethnic Festival will be held from April 26 to May 2, 2021.

2. Event arrangements

1. On April 26, the Digital March Street National Festival will be launched online.

2. From April 26th to May 10th, the Digital March Street National Festival online trading and display activities will be held.

3. From April 26th to May 10th, Digital March Street Ethnic Festival online cultural performance.

Four. On-site promotion activities on theme days in 12 counties and cities

From April 26 to May 2, we will broadcast live promotion activities for our hometown.

From April 26th to May 5th, the theme live broadcast.

5. From April 20th to May 10th, "Dali Lvwen" online publicity and marketing campaign

Intransitive verbs From April 26th to May 10th, "Palm Horse Racing" 2021 Digital March Street Horse Racing

Seven. From March 20th to April 12th, the Dali in Memory Theme Photography Competition

In August and May 2nd, the Digital March Street Ethnic Festival concluded.

3. Specific content of the event

According to the traditional customs and culture of the March Street Ethnic Festival of “singing, horse racing, doing business, and tasting snacks”, the 2021 Digital March Street Ethnic Festival Online trade displays and cultural live broadcasts will be conducted on the March Street platform in the form of live broadcasts.

Online event arrangement

According to the overall plan of the 2021 Digital March Street National Festival, the Digital March Street (March Street Mini Program) platform mainly carries out eight activities:

1. Opening/closing ceremony live broadcast: The opening and closing ceremonies of the Digital March Street Ethnic Festival will be held in this section.

2. Singing: The performing arts activities in this section consist of 12 county and city art performances and a folk culture and art live broadcast competition.

3. Horse racing: This section carries out horse racing activities and consists of two activities: displaying and broadcasting highlights of past horse racing activities and developing new horse racing activities.

4. Doing business: Carry out trade and exhibition activities in the area. There are 8 themed pavilions in 12 counties and cities, including gold medal famous products, ten-year-old stores on March Street, local miscellaneous goods, Chinese herbal medicines, braised chicken, ethnic handicrafts, travel gifts, green food, etc.

5. Cultural tourism promotion: This section will carry out Dali cultural tourism promotion activities. There are two activity sections: Charming Dali (playing of cultural tourism promotional videos of 12 counties and cities) and Dali Free Travel (cultural tourism promotion activities ).

6. VR Exhibition Hall: This section has two experience sections: VR Tour Dali (VR panoramic tour of Dali’s main attractions) and VR Shopping in Dali (restore the scenes of gold medal exhibition areas in Dali’s 12 counties and cities)

Integrating the planning content of the online March Street, the main venue will be set in the blocks of the online and offline March Street. The main venue of March Street is only used as the online March Street live broadcast venue and overall office, and will not be open to the public during the Digital March Street National Festival. As shown below:

1.11 Live Broadcast Commercial Exhibition Area: Invite anchors, Internet celebrities, and merchants to the exhibition area to conduct live broadcast promotion activities throughout the day. The exhibition areas include: 12 counties and cities' gold medal famous product exhibition area, Chinese herbal medicine exhibition area, ethnic handicrafts exhibition area, March Street 10-year-old store exhibition area, tourism escort ceremony exhibition area, local specialties exhibition area, ethnic costumes/ Tie-dye live exhibition area, special handicraft live exhibition area, tourism cultural and creative live exhibition area, intangible cultural experience live area, braised chicken food experience live area.

2.5G live broadcast area: Set up a virtual live broadcast room to meet the needs of multi-scenario, multi-function, and multi-application live broadcasts.

3. Smart Agriculture Live Broadcast Exhibition Area: On the one hand, it displays a green ecological agriculture platform that integrates agricultural information collection and release, dynamic monitoring of agricultural resources, visual analysis and other functions; on the other hand, it displays the Dali high-quality green ecological base Slow live broadcast, real-time temperature, humidity, air quality and other data in the base are displayed on the screen at the same time, allowing tourists from all over the country to "see" the growth of Dali's green ecological food and eat with more confidence.

4. Digital March Street National Festival Big Data Center: Display the 2021 Digital March Street National Festival big data platform through visual means, and understand the real-time sales volume, ranking of each province and city during the Digital March Street National Festival, Hot-selling products, user attributes and other information.

5. After-sales and return service center: The center has dedicated personnel responsible for return and after-sales service 24 hours a day.

6. Warehousing and distribution center: The center has dedicated personnel responsible for cargo management, order taking, distribution, acceptance, packaging, delivery and other warehousing and distribution services.

Free policy for scenic spots

The Diqing Tourism Group’s five major scenic spots (Pudacuo National Park, Meili Snow Mountain, Yunnan Golden Monkey National Park, Shambhala Kalachakra Tancheng, Baishui Taiwan) implements a free ticket policy for Dali tourists.

Free time: April 26 to April 28, 2021 (*** three days);

Objects: All Dali tourists traveling to Diqing must present their ID card All can enjoy the free ticket policy for the above attractions.

Free scenic spot introduction

(1) Pudacuo National Park

Pudacuo, the first national park in mainland China, is located in the east of Shijiantang Town, Shangri-La. The park is located in the center of the "Three Parallel Rivers" World Natural Heritage in northwest Yunnan. There are tranquil lakes, spectacular snow-capped mountains, and deep forests. In Pudacuo, you can experience the harmony between man and nature, and your thoughts can fly freely.

(2) Meili Snow Mountain

Meili Snow Mountain, located in the west of Deqin County, Diqing, is the most spectacular snow mountain group in Yunnan. The natural scenery here is diverse, with majestic snow-capped mountains, magnificent modern ocean valleys and glaciers, magnificent deep fault zones, endless forests, unfailing alpine flowers throughout the four seasons, and quiet and peaceful Tibetan villages, all showing the beauty of heaven and earth.

(3) Yunnan Golden Monkey National Park

The Yunnan golden monkey is a unique species in China. It is as rare as the giant panda, with only more than 3,000 remaining. The Yunnan Golden Monkey National Park is located in a village called Chengguqing in Tacheng Town, Weixi County. This is the only place where tourists can see Yunnan golden monkeys up close.

Shambhala in Tancheng, Kalachakra.

The Shambhala History Tancheng, which integrates cultural relic research and protection, boutique display, cultural publicity and education, is an important platform for tourists to understand and experience Tibetan culture. The main building, the Wenbo Building, is 11 stories high and is a traditional Tibetan-style building. The first and second floors of the Cultural Museum Building are the exhibition and trading areas for ethnic commodities and jewelry, while the third to eleventh floors are the research and exhibition areas of the Tibetan Culture Museum.

(5) Baishui Terrace

Many tourists go there