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From Orphan to Legend of Business Pride

Xiao Kaixuan, chairman of Jinma Kaixuan Group, has gone from orphan to business pride.

From an orphan to a businessman worth more than 100 million yuan, Xiao Kaixuan, the owner of Jinma Home Furnishing, has gone through an extraordinary road to entrepreneurship.

Seize two opportunities

Philosophers say that opportunities are only reserved for those who are prepared. Xiao Kaixuan's opportunity to enter the business world is that he seized two opportunities to make progress in life, one as a soldier and the other as a businessman.

Xiao Kaixuan, formerly known as Xiao, was born in a poor and closed ravine in northern Guangdong in 197 1. /kloc-When he was 0/6 years old, his parents died one after another, and Jin Xuan Jr. became a helpless orphan. There is no hope of continuing his studies. With the help of his father's comrades-in-arms, Jin Xuan Jr. entered the military camp. Jin Xuan Jr. was so happy that he vowed to appear and changed his name "Jin Xuan" to "Triumph".

Where there is a will, there is a way. 199 1 year, Xiao Kaixuan's army was looking for management talents. Because of his flexible mind, he was transferred to the Wuhan office of the army to engage in some production and business activities. This experience has enabled him to accumulate a lot of business experience and make some business friends.

From Hanzheng Street to Household Industry

1At the end of 1996, the policy did not allow the military to run industries. Xiao Kaixuan chose to jump ship and "go to sea" in Hanzheng Street. At this time, the original contacts came in handy, and the director of Nanchang corduroy factory agreed to sell the cloth to him on credit. To Xiao Kaixuan's surprise, corduroy sold like crazy at that time, and after more than half a year, he made a net profit of more than 6.5438+0 million yuan.

After getting the "first bucket of gold", Xiao Kaixuan vaguely felt that the business atmosphere of Hanzheng Street was not suitable for him to make his career bigger, and he began to plan to open up a new world.

Through investigation, he found that household consumption in China is still at a very low stage, and it is often because there is a lack of a chair at home that he buys a chair, without linking furniture with living culture and enjoying life. Xiao Kaixuan thinks there must be great potential to make high-end home.

1In August, 1997, he rented a space of more than 200 square meters on Qingnian Road, hired more than 10 employees, spent a long time redecorating the packaging storefront, and carefully selected a number of high-end and distinctive household items, completely changing the previous furniture sales methods. Xiao Kaixuan is a boss, a shopping guide, an assembler, a store manager and a cashier. He is busy all day. However, no matter how busy and tired he is, he pays attention to maintaining the grade and taste of the store, doing a good job of after-sales service, and letting consumers walk into the "Golden Horse" and feel at home. This business philosophy opened the door to wealth for Xiao Kaixuan. From 1997 to 2000, Xiao Kaixuan earned nearly 20 million yuan.

From arrogance to calmness

After more than three years, he earned 20 million yuan, and Xiao Kaixuan was ecstatic. He immediately bought a Mercedes-Benz with a price of 1.3 million and a luxury villa. He especially likes to go out for a ride in his spare time, and the style of paying for dinner makes him feel very high.

In the spring of 2000, he went to Italy for a holiday. Xiao Kaixuan found that local taxis were all "Mercedes-Benz" and was deeply hit. What stung Xiao Kaixuan's nerves even more was that at the venue of the European Home Furnishing Exhibition, it read "Welcome the anti-counterfeiting ambassadors from China to visit all parts of the industry". All these make him feel that the design concept of domestic home is still very backward.

After returning to China, he adjusted his mentality. After a calm analysis, he thought that the "Golden Horse" must improve the quality of the management team and take the road of connotative development in order to continue to develop. Xiao Kaixuan went to Peking University Guanghua School of Management to study EMBA, and took four days off every month to attend classes at Peking University to "recharge" himself. At the same time, the company also sent nine managers to Wu to overhaul the EMBA, and the training cost exceeded 6,543,800 yuan.

This article is transferred from celebrity stories.