Management development of wedding photo studio

The organizational structure must obey the needs of the strategic development of studio enterprises. The organizational structure that meets the strategic requirements will contribute to the implementation of the strategy, thus providing the necessary conditions for the realization of the studio goals.

Strategy is the general name of all kinds of action plans, policies and direction choices to achieve enterprise goals. In order to achieve this goal, the studio can choose from a variety of strategic plans.

In the operation of photo studio, in order to gain profits and realize the development goal of photo studio, we can adopt the strategy of low price, reduce the cost as much as possible, and control the equipment, clothing, cosmetics and human resources. Finally, win over the vast number of low-income consumers at low prices and seek profits by quantity; You can also aim at the high-end market, create an aristocratic consumption atmosphere with luxurious decoration, high-end dresses, thoughtful service and first-class technology, and win high-income consumer groups; We can provide all-round commercial photography services, or we can provide a professional photography service, such as wedding dress stores, portrait stores, children's stores and so on.

Different strategic choices will affect the division of studio structure on two levels: first, different business strategies will produce different business activities, which also requires appropriate organizational settings; Second, the change of strategic focus will lead to the change of the importance of various departments and positions in the business, so the relationship between management positions and departments should be adjusted accordingly.

2. Market environment

The market environment faced by the studio's survival and development is complex. The market environment will inevitably affect the internal structure of the studio to a certain extent. This influence is mainly manifested in three different aspects.

(1) Impact on post and department design

The market environment is constantly changing, and the photo studio can survive better only by constantly adapting to this change. Therefore, when setting up its own organization, the photo studio should set up posts and departments according to the needs of the external market environment and the tasks to be completed by the photo studio. For example, the establishment of outreach department in large photo studios is determined by the market environment.

(2) the impact on inter-departmental relations

Different market environments will bring different degrees of influence to the completion of the tasks of various departments, shift the focus of work in different periods of the studio, and also produce the cooperative support relationship between various departments. The peak season of the photo studio market is approaching, and the focus of work will be on attracting tourists. The organizational structure will lean forward to enrich the strength of the sales department and the exhibition department, and if necessary, the department setting under its business content will be increased. These strengths are supplemented by the support of photography, makeup, dresses, artists and other departments.

(3) the influence on the overall characteristics of organizational structure

The external environment determines the internal characteristics of the studio, and the requirements for the organizational structure are different. Under the macro-market economy, modern photo studio presents more characteristics of modern commercial service enterprises, and its organization is also centered on responding to market competition. For example, the planning department and the exhibition department are not available in traditional photo studios.

3. Technology

The photo studio services provided by commercial photo studios to customers are the result of close cooperation of various professional technologies. The management and cooperation of different majors is one of the important tasks of studio organization, which is directly related to the normal operation and work efficiency of studio service process.

It is a common practice in modern photo studios to divide different technical categories into independent management units, such as photography department, makeup department and art department. The photo studio manages all professional and technical personnel separately, which facilitates the unified management of services and supplies, is also conducive to the technical management and control of the photo studio, and can effectively avoid the blind leadership of non-professionals.

In order to meet different business needs, the studio will also organize employees in the form of creative groups. For example: location team in wedding photography, professional creative team in personal style photography, etc.

The first category: internal management

1 The standardization construction of digital photo studio includes the standardization establishment and management of makeup, photography and art design departments, so that ordinary employees can achieve efficient and qualified work results of skilled employees under standardized systems and processes.

The design and monitoring of the shop's order-taking assembly line enable the first-class shops to promote the photo studio smoothly and get orders in the most reasonable way.

The sample selection system of the store shows that the way that is most in line with the customer's psychology is adopted to maximize the secondary consumption.

Customer evaluation system and six consumption patterns of digital photo studio.

The handover management of all departments ensures the smooth, orderly and efficient operation of the work.

6. Monitor all departments to ensure the improvement of the workload and work quality of employees in all departments.

7 The lighting debugging and art design of digital equipment must really make customers feel that digital photography is far superior to tradition, and open a quality distance from the studio that has not yet mastered the digital key.

The salary commission system of each department is established on the premise of constant expenditure, which has gained the greatest enthusiasm of employees.

Development and utilization of the second kind of internal customer resources

1 the establishment and utilization of customer files and customer accumulation system combined with customer incentive system make customers become supernumerary shops in the photo studio.

The entertainment of photography goes beyond the usual empty talk concept of high-quality service, and truly allows customers to experience high-quality service.

3. The beauty department introduced cross-industry integration, which significantly improved the grade of the photo studio and promoted the order taking rate of the photo studio.