Holiland's cake founder

Holiland cake is a famous person in the cake industry, but few people know that its founder Luo Hong is a photographer. Luo Hong said that everyone will have their own hobbies, but hobbies and careers are two different things.

Just because every entrepreneur started from scratch doesn't mean that they have the ability to manage the company from birth. To be a successful entrepreneur, you must have a certain will and effort. Let's take a look at Luo Hong's entrepreneurial road.

Luo Hong, male, born in 1967, is an entrepreneur and photographer from Ya 'an, Sichuan. He is currently the chairman and president of Beijing Holiland Enterprise Investment Management Co., Ltd.. 1992, Luo Hong founded Holiland Cake World in Lanzhou. With the business model of "front shop and back factory, on-the-spot production", she launched a dazzling array of cakes with novel styles, which became an instant hit. During the period of 1994, Holiland entered the Northeast and successively occupied the Northeast markets such as Jilin, Liaoning and Heilongjiang, which laid a solid foundation for Holiland to push the cake shop operation to brand monopoly and chain operation. From 65438 to 0999, Luo Hong established Shenyang Holiland Industrial Management Co., Ltd., responsible for the management and service of its chain stores. So far, Holiland has opened more than 400 chain stores in more than 50 large and medium-sized cities across the country, established a huge chain management system, and expanded its products to other baked goods such as bread, cakes, mid-point cakes and moon cakes. 200 1, Shenyang aseptic food factory put into production, invested in 2002 1. 1 ` 100 million set up Holiland Food Industrial Park in Beijing. In 2003, Luo Hong moved his management headquarters to Beijing and established Beijing Holiland Enterprise Investment Management Co., Ltd. ..

However, as soon as such a thriving business owner walked into his office, he was not filled with production reports, management systems and other documents, but with huge photos of him: galloping on a horse and splashing water in an off-road vehicle. The biggest one, Luo Hong, is obviously the most satisfied. At sunset, dressed in black and wearing a cowboy hat, he leaned on an off-road vehicle and looked into the distance.

Luo Hong grew up in the mountains. Ya 'an is picturesque and lush everywhere. Influenced by this environment, Luo Hong is very sensitive to beautiful things, which may be the reason why Luo Hong likes photography very early. Luo Hong, 17 years old began to go out to make a living, initially engaged in photography-related picture development. Luo Hong bought a Ricoh camera with the first money she saved. Perhaps since then, the love of photography has been flowing in Luo Hong's blood.

1995 In the spring, three years after Holiland was founded, Luo Hong relived his childhood dream and began his photographic journey in the west. Although photography in the western region is very difficult and the business is very busy, Luo Hong leaves his job every year to travel and take photos in the western region. From 1995 to 2005, he traveled more than 90,000 kilometers, almost all the provinces in western China, and entered the no-man's land in Xinjiang and Tibet many times, leaving Luo Hong's footprints in places that are inaccessible and even difficult for off-road vehicles to pass. The west in Luo Hong's eyes is always rich, exquisite and full of vitality. His photography works emphasize the change of light and shadow, and the rich levels and vivid details give full play to the photographer's inner feelings.

In 2004, Luo Hong sorted out his photographic works, and edited his representative works into DVD "The Call of the Earth-Luo Hong's Western Scenery Photographs" for public release. This DVD is also Luo Hong's travel photography essay, starting from Chengdu, crossing Jiuzhaigou, heading west and finally reaching Mount Everest, the roof of the world. The unique humanistic spirit in the west of China shines on the snowy plateau, and Luo Hong himself is constantly experiencing the happiness of chasing dreams and discovering the beauty of nature. He fully integrated his understanding of nature and life and his unique life experience as a successful entrepreneur into this DVD film. Nearly a thousand works were written by Luo Hong, which formed a self-answer between entrepreneurs and photographers and became a personal monologue outside the scenery.

Luo Hong's successful entrepreneurial road should have left a deep impression on everyone. So the road to starting a business is not an easy thing, but as long as you have a dream to stick to it, it will become a reality. I wish all entrepreneurs a dream of success.