Spring Festival scene layout scheme

1 Chapter Spring Festival scene layout scheme is to set off the hotel atmosphere, highlight the festive of traditional festivals in China, do a good job in hotel sales on the occasion of family reunion during the Spring Festival, so as to expand the hotel's popularity and reputation, create a holiday business atmosphere with festive festivals as the carrier, make the New Year preferential activities well and effectively promoted, and thus enhance the brand image of the hotel. The decoration layout and promotion scheme of the 20xx Spring Festival Hotel is specially formulated as follows:

I. Time

Spring Festival/Valentine's Day/Lantern Festival

Second, the decoration time:

1 month 1 to 1 month 20 * * 20 days or so.

Third, the decoration style:

The decoration is simple and grand, and the theme is outstanding. Combine marketing activities to serve the operation and publicity of the hotel. The colors of the Spring Festival are mainly decorated with traditional red and gold in China, reflecting tradition and celebration.

Fourth, the decoration content:

(a), the hotel periphery:

| 1. Ribbons and lanterns are wrapped around the railings on both sides of the Kowloon Bridge at the main entrance until the Lantern Festival. (assisted by engineering department)

Peripheral plants are surrounded by flowers and stars (lanterns), and a large pot of kumquat (about 2 meters high) stands at the main entrance of the hotel.

3. The LED screen at the main entrance shows the banner of "Jiulong Hotel pays New Year greetings to the people of the county".

4. Stick "couplets" on the pillars on both sides of the gate (content to be determined)

41.5m red lanterns are hung on the rain roof between columns, and the content is Happy Spring Festival.

6. The revolving glass door in the hotel lobby is pasted with the paper-cut pattern of the Year of the Horse, and the two sliding doors are symmetrical.

(2) Lobby:

1. The glass curtain walls on both sides of the revolving door in the lobby are hung with strings of red lanterns or Chinese knots from top to bottom. Each curtain wall has at least 4 groups, each group 12, symbolizing 12 Chinese zodiac. Hanging lanterns and setting off firecrackers at the entrance of the lobby;

2. Under the railing on the second floor of the lobby, red and yellow decorative ribbons are used to make arc waves, and a Chinese knot or palace lantern is hung between the two arcs. The spiral staircase from the first floor to the second floor is decorated with ribbons.

3. The red and yellow decorative ribbon at the top of the front desk cashier is an arc wave, and a Chinese knot or palace lantern is hung between the two arcs.

There is a god of wealth tree in the middle of the column in the lobby, surrounded by star lanterns and decorated with red bags. The pillars in the lobby are wrapped in gold paper, surrounded by fences below, and there are white cotton wool and gift boxes symbolizing snowflakes. Millennium bamboo is placed on the coffee table of the sofa group in the lobby lounge as sugar;

5. Yuan Pagoda is placed on the main stage, and other plants are decorated with stars and flowers. (contact the green potted plant supplier to replace the potted plants in time) to turn the benefits into sugar;

6. Golden couple dolls are placed at the entrance of the western restaurant, and one or two paper-cut patterns of the Chinese zodiac can be posted on the breakfast glass wall.

7. Play the background music of the Spring Festival, starting on the 28th of the New Year.

(3), dining area:

1. Red and yellow decorative ribbons are made into arc waves between the ceiling downlights of the balcony passage, and a Chinese knot or palace lantern is hung between the two arcs. (I finished)

2. Put couplets and red envelopes with the name of the hotel at the cashier (including the cashier at the front desk) and give them to the guests at the checkout after meals, which achieves the purpose of publicity and satisfies the vanity of the guests.

The ceiling above the checkout counter in the restaurant is decorated with small lanterns, and all the plants are replaced by kumquat potted plants.

Palace lanterns are hung between the chandeliers on the first, second and third floors of the elevator.

5. Play the background music of the Spring Festival, starting from the 20th of the New Year.

(4), guest room floor:

Medium plastic palace lanterns or pineapple lamps are hung on the ceiling of the elevator entrance of the floor passage.

Verb (short for verb) timetable:

12 Before February 20th, do a good job of purchasing goods.

/kloc-Before February 25th, 0/2, determine the marketing plan of the hotel for Spring Festival, Valentine's Day and Lantern Festival.

On February 30, 65438, the types and quantities of existing Spring Festival decorative items were counted.

1 month 1, decorate the public * * * area;

1 5, distribute Spring Festival decorations to all departments;

1 month 6 to 1 month 10;

On March 1 day, all Spring Festival decorations were packed, registered and put into storage, and the Spring Festival decoration activities were completed.

Sixth, buy goods.

leave out

Seven. Collaboration matters:

Ask the purchasing department to be responsible for purchasing related holiday supplies;

Please clean and assist in the purchase and maintenance of holiday flowers; Ask the engineering department to assist in arranging holidays;

Please ask the marketing department to be responsible for the design, production and follow-up of holiday publicity; Please ask each department to be responsible for the decoration in its area; Please keep all departments in good condition;

All departments are requested to improve the removal of decorations, classify and package them, and make a list.

The layout of the Spring Festival scene in the second chapter is mainly red, supplemented by paper-cut dragons (one red and one yellow, two dragons playing with beads).

Paper-cut window grilles ("more than one year" or other forms of expression). Paper-cut "Spring" and "Fortune" red stripes, red lanterns, special price stripes, boards (made of red KD boards) and other materials are mainly used to arrange the scene, so as to achieve the warm, lively and red atmosphere of the store.

First, the first floor layout

1. Two exterior wall decoration (glass surface)

Decorate with red lanterns (made of KD board) and fake firecrackers (made of KD board). Words are auspicious and wishful thinking.

2, the door decoration

The big pillars (two pillars) at the gate are wrapped in red, and a pair of commercial couplets (yellow to be drafted) can reflect the service orientation of Nanyou Manjiafu Nanyou Store. Four big lanterns at the door are pasted with golden characters (corresponding to couplets). The entrance is decorated with a series of small cages. The theme of each counter is paper-cut and decorated with "Spring" and "Fu" color strips.

3, the door layout

The food department can set up two special sales points on both sides of the gate.

First, the production method:

Customize small shops, wooden frames for surrounding decoration, KD boards or Wantong boards.

B. layout:

Decorate small lanterns, paper-cuts or other decorations, and write couplets on both sides of the small room (to be determined). Design and production:

C the planning department is responsible for design, and the engineering department is responsible for house customization.

4. Decorative arrangement of two side doors: Small lanterns are hung in two side doors.

A special product cards, product introduction cards and daily special cards (made of KD board) can be arranged in the elevator room.

B publicity column and praise column can be set in the elevator room.

The doors on both sides of C can be decorated with paper-cut banners with the words "spring" and "happiness" written on them.

The service center can be decorated with paper-cut banners, which say "Spring" and "Happiness".

Second and second floor layout:

1, the elevator enters the second floor, and the new year street is arranged:

"New Year's Street" (red KD board with black adhesive characters) is edged with window grilles or yellow adhesive strips, and paper-cut windows are turned over on both sides.

2, "New Year's Day Street" infield layout:

L Under the existing circumstances, make a decorative board with red KD board around KD board lanterns (special price). It is edged in the form of yellow strips or window grilles, with paper-cut window grilles on both sides, and the middle can be set off by festive statements such as "more than one year".

The Spring Festival site layout plan Chapter III I. Organization and leadership

In order to effectively strengthen leadership, a leading group for environmental layout and atmosphere creation for the Spring Festival in the whole region was established.

Second, the division of tasks

(1) Overall Coordination Group

Work tasks:

(1) is responsible for coordinating with the municipal street lamp management office, the municipal urban management committee and other superior departments;

(2) Responsible for the overall planning of the overall environmental layout and atmosphere creation, and coordinate the work of each working group.

(2) Environmental Arrangement Group

Work tasks:

(1) District Urban Construction Bureau is responsible for flower-shaped arrangement of important road nodes, environmental layout of Bayi Park and atmosphere creation.

(2) The District Bureau of Commerce is responsible for the atmosphere layout of Shengli Road Pedestrian Street;

(3) The District Bureau of Culture and Broadcasting is responsible for hanging red lanterns on the lampposts of Bayi Avenue, Yangming Road, Yangming East Road, Beijing West Road (north side), Dieshan Road, Nanjing West Road, Fuhe North Road, binjiang road and other main roads, posting large pictures of New Year greetings on the glass curtain wall of Yangming Road, and making publicity slogans in the east-west direction of Yangming East Road Tunnel to create an atmosphere;

(4) Subdistrict offices and Shixian Lake Management Office shall, in accordance with the principle of territoriality, organize communities, party and government organs, enterprises and institutions, schools, stations, hotels and shopping malls to decorate the facade environment within their respective jurisdictions during the Spring Festival and create a festive atmosphere.

(3) City Appearance Improvement Team

Work tasks:

(1) Responsible for environmental maintenance of public leisure places during the Spring Festival;

(2) Responsible for environmental sanitation maintenance and management order improvement of important roads and key sections.

(4) social propaganda group

Work tasks:

(1) Responsible for the planning and publicity of Spring Festival cultural festival activities in the whole region;

(2) Responsible for news reports on leaders' visits and mass cultural activities during the Spring Festival.

Third, the specific requirements

1, attach great importance to and strengthen leadership. The responsible persons of all relevant units should attach great importance to it, fully understand the importance and seriousness of social environment layout during the Spring Festival of 20xx, improve their sense of responsibility, and enhance their initiative and foresight. They should not only define the division of labor, but also make overall coordination, elaborate organization and careful arrangement to ensure that all tasks of holiday atmosphere layout are implemented.

2. Strong sense of innovation and outstanding achievements. During the Spring Festival, we should not only adhere to tradition, but also be brave in innovation. We should not only pay attention to scale and quantity, but also pay attention to quality and effect. All relevant units should carefully organize, plan, arrange and implement, so as to make the social environment of the Spring Festival eye-catching, take the Spring Festival and Lantern Festival as the theme, fully integrate traditional national cultural elements, pay attention to the combination of point and area, not only cover a wide area, but also create a beautiful landscape, so as to achieve comprehensive effects of scale, innovation, momentum and level.

3. All relevant units shall formulate detailed implementation plans for environmental layout and atmosphere creation during the Spring Festival. The environmental layout should be unified according to the topographic characteristics of roads and blocks, and the daily maintenance of environmental layout facilities should be done well. If it is damaged or faded, it should be replaced in time.

The fourth chapter of the Spring Festival site layout plan aims to strengthen the property management service during the "two festivals", prevent and reduce the occurrence of various accidents in property management projects, ensure the safety, peace and stability during the festival, and let the owners have a happy holiday. At the same time, it is also to further promote the integrity construction of property service enterprises and strictly perform the contract.

First, strengthen duty and implement responsibilities.

The property should arrange a special person to be on duty 24 hours a day to ensure smooth communication and answer complaints and repair calls at any time. We should adhere to the system of enterprise leaders and project managers to ensure smooth communication. It is necessary to clarify responsibilities, promptly accept inquiries and complaints from owners and property users and make records. Find problems and solve them in time, try to solve them in the bud, and report serious problems to relevant leaders and departments.

Second, seriously investigate and make plans.

On the eve of "Spring Festival", property management should arrange technicians to check the use and hidden danger of * * * parts, * * engineering facilities and equipment, and repair them in time when problems are found, so as to ensure the normal use of facilities and equipment during festivals.

Make emergency plans for emergencies such as maintenance, elevators and fire fighting, and every staff member should master the process of emergency plans. When major problems and accidents occur, the emergency plan should be started immediately. Enterprises and project managers should rush to the scene at the first time, do a good job of coordination and report the situation in time.

Third, departments should link up and strengthen services.

All departments and personnel should be in a state of linkage, and they should be cohesive with each other, properly handle the practical problems raised by the owners and users, and avoid conflicts with the owners due to internal connection problems.

1, strengthen maintenance service, pay attention to timeliness, qualified rate and satisfaction rate.

We should do a good job in the daily maintenance of the property in accordance with the contract. Implement a 24-hour duty system for maintenance, arrive at the site for urgent maintenance according to the time agreed in the contract, and make an appointment for maintenance according to the time agreed by both parties to ensure the timely maintenance rate, the qualified rate of maintenance quality and the satisfaction rate of the owner.

2, strengthen order maintenance, do a good job of vehicle guidance.

It is necessary to rationally deploy personnel and strengthen safety precautions. The guard room has a special person on duty 24 hours a day to patrol according to the contract. For motor vehicles entering the project, the registration and replacement system will be strictly implemented, and special personnel will be arranged to manage the vehicle grooming and parking order during the festival to ensure traffic safety and smooth roads. In the central monitoring room, 24-hour safety monitoring should be implemented and recorded in time, and corresponding measures should be taken immediately when problems are found.

3. Strengthen maintenance management to ensure the normal operation of equipment and facilities.

Water, electricity, elevators, monitoring and other equipment personnel should be on duty on time, in accordance with job responsibilities, work standards and related norms, strictly abide by operating procedures, and make operation records, inspection records and maintenance records to ensure the normal use of facilities and equipment used in the property.

4. Strengthen cleaning services and create a clean living environment.

During the festival, the cleaning staff should ensure that they arrive at their posts on time and provide cleaning services in accordance with the contract. In particular, it is necessary to do a good job in the hardened ground and primary and secondary roads of the community; Cleaning of public corridors, handrails and garbage facilities; Clean up fireworks and firecrackers in time; At the same time, garbage removal should be done every day, and there should be no overflow of trash cans and bins. Through the hard work of the cleaning staff, we will provide a clean, tidy and comfortable living environment for the owners.

Fourth, carry out convenience services and create a festive atmosphere.

It is necessary to actively carry out convenience service activities and take the initiative to help old model workers, martyrs, disabled people and poor families solve problems in property management services. During the festival, we should actively cooperate with the owners to carry out various forms of community cultural activities to create a happy and peaceful holiday atmosphere.

Fifth, do a good job of warm tips and strengthen publicity and reporting.

1, warm reminder. It is necessary to make full use of community bulletin boards and other forms, give warm reminders during the two festivals, and announce the hotline of government functional departments related to the normal life of the owners. Do all kinds of tips.

2. Strengthen publicity and reporting. Attention should be paid to discovering and collecting all kinds of good deeds and typical cases that actively serve the owners during the festival, and paying attention to summing up.

A vibrant and hopeful New Year is beckoning to us. Let's carry forward the spirit of the old cow, sow hard and work hard, and we will certainly reap more in the coming year.

Here, I sincerely wish you all a new look in the new year! New year, new mood! A new year has begun! New year, new luck! In the new year: all expectations can appear, all dreams can be realized, all hopes can be realized, and all efforts can be successful!

Site layout of the Spring Festival Figure 5 I. Around the hotel:

1. Put a golden couple at the main entrance until the Lantern Festival. The hotel will provide photo service (guests will pay for their own photos).

2. The plants around the hotel are hung all over the sky, a large pot of kumquat is set up on both sides of the main entrance of the hotel, and red lanterns are hung on the ceiling. Colorful flags are pulled obliquely on the outer lawn.

The banner of "Happy Spring Festival of Liwan Hotel" is hung at the door.

4. The basalt couplets on both sides of the gate are "Golden Bull Rushing to the Prosperous Age" and "Purple Swallow Dancing in the New Year", which are horizontally approved as "Congratulations on the New Year".

5. Paper-cut patterns of the zodiac in the Year of the Ox are posted on the glass doors on both sides of the hotel lobby.

6. Two staff members (selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf clothes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under 0 who have been dining in the hotel.

7. There are colorful flags on the balcony railings on the third and fourth floors.

Second, the hotel lobby:

1. Pull thin wire at every two corners on the ceiling of the lobby, wrap flowers on the thin wire (pay attention to cover the wire with flowers as much as possible, and don't expose the wire), and hang palace lanterns and Chinese knots on each group of wire wrapped with flowers (pay attention to smooth insertion, appropriate quantity and symmetrical gaps).

2. Put an arch on the reception desk of the cashier at the main table with a red lantern, and the two sides of the arch are placed at the left and right corners of the reception desk near the end.

There are two big kumquat potted plants on both sides of the main table, surrounded by stars all over the sky, decorated with red bags. There is a big Chinese knot hanging on the big pillars on both sides of the main table.

4. There are Yuan pagodas on the reception desk, and other plants are dotted with stars and flowers.

5. The lobby bar wraps ribbons around the original green plants and sticks one or two abstract paper-cut patterns of the Chinese zodiac on the wall.

6. The glass of the backyard access door is similar to the pattern of the door.

7. Cycle the background music of the Spring Festival, starting from the 28th of the New Year.

Third, the hotel restaurant Spring Festival layout:

1. Make arc waves with red and yellow decorative ribbons between the ceiling downlights in the balcony passage, and hang a Chinese knot or palace lantern between the two arcs (note that the insertion should be smooth, the number should be appropriate, and the gap should be symmetrical).

2. The background wall of the banquet table is decorated with Spring Festival patterns.

The ceiling above the checkout counter of the restaurant is decorated with small lanterns, and all the plants are temporarily replaced by kumquat potted plants.

The background of the Chinese restaurant is designed according to the wedding banquet (the bottom is covered with flannel, and the top and sides are decorated with curtains), with a decorative pattern of the Spring Festival hanging in the middle. The ceiling is decorated with red and yellow curved wavy ribbons with a plastic palace lantern hanging in the middle. All the big plants are hung with red bags, colorful flowers and small ingots.

The design of the god of wealth is stuck on the door of the welcome room.

6. Play the background music of the Spring Festival, starting on the 28th of the new year.

On-site layout plan for the Spring Festival 6 1. The purpose of holding a party:

When we bid farewell to the old and welcome the new, we should sing happiness and hope, create a good cultural atmosphere, increase cohesion, show the cultural heritage accumulated over the years, and show a good spiritual outlook. Strengthen communication and contact between colleagues in various departments and create a harmonious working atmosphere. Enhance the sense of collective honor, unite and cooperate, and create a better tomorrow.

Second, the theme of the party: carnival "pie" pair

Two meanings:

1. New Year's party, carnival, let employees fully relax after a year of hard work.

2. The "faction" within the party has a new meaning: it is divided into factions according to the main business of the enterprise, such as architectural faction and property faction. Not only is the atmosphere lively, but it also symbolizes the big gathering of enterprises.

Third, the party time: it is scheduled for February 3, 20xx (tentative).

Four. Location: XXXX

5. Party object: all employees and guests of the enterprise (owners, suppliers, etc.). )

Guest list: (decided by the administrative department and business leaders)

6. Moderator; Xxx, xxx (a man and a woman)

Seven. Photographing and photography: xxx

Eight. Security: XXX shall be responsible for it (the property shall formulate an emergency plan in combination with the site).

Responsible for the safety of personnel and property during the party.

Responsible for maintaining order at the party.

Nine. Preparation process

X. Logistics:

1. Site layout: XXX, the administrative department, is responsible for making a list of things that need to be purchased, and submitting it to the person in charge of procurement before June 29th of 1 for acceptance in June 1.

Setting: Expand the stage as much as possible.

Background: red cloth (content: bell icon, party name)

Decoration: decorative lights (rotating dance lights, flashlights and other decorative lights)

A set of power supply and high performance combined home theater

2 HF microphones and 2 wireless microphones.

Balloons, ribbons, glow sticks

Placement of tables, chairs and seats

2. Procurement: XXX is responsible for the procurement, which must be completed before February 1 and passed the acceptance of relevant departments on February 2.

Gifts: Divided into lottery gifts and gift packages.

Lucky raffle gift:

First prize: 1. Prize: (about 2000 yuan)

Second prize: Second, prizes: (around 800 yuan)

Third prize: Fourth, prizes: (around 400 yuan)

Fourth prize: 8. Prize: (around 200 yuan)

Fifth prize: ten people, bonus: (about 100 yuan)

Gift package: game prize

Stage decoration: the list is provided by the stage layout team.

Clothing and props: a list provided by the performer.

Tea supply/beer, drinks

Special fruits, sweets, peanuts, melon seeds, etc.

3. Party service personnel: XXX and XXX are responsible.

Before the meeting, assist the site layout personnel to carry tea, fruit and snacks to the designated location and put them in place.

Tea, fruit and snacks will be provided in time during the meeting, especially in the guest seats (headed by Chen Fang and Jia Peng).

4. Cleaning personnel after the party: XXX is responsible.

Cleaning after the meeting (XXX)

Cargo handling (XXX)

5. Gift package distribution after the party: XXX is responsible.

The person in charge of each department will report the list, collect it on the first floor after the party, distribute it to everyone, and receive the lottery ticket.

6. Coordinator: XXX is in charge.

Handling of accidents before, during and after the party.

Coordination and liaison work of relevant departments

Responsible for keeping and distributing prizes.

XI。 Parties' process:

The venue is arranged properly.

Opening dance performance

The host took the stage to announce the start of the party (salute) and delivered an opening speech.

President's speech

Introduce special guests

Outstanding team and staff commendation meeting (attachment: personnel list)

The host began to host the performance part of the program, interspersed with lottery (attached: program list)

Awards at the party

Unforgettable Moment —— Group photo of enterprise personnel

The evening ended with the chorus "unforgettable tonight"

The party ended and broke up.

Personnel from all departments leave after receiving the gift package at the designated place.

Pack your things and tidy up the venue.

The cleaner cleans the floor.

Capital budget: dinner: 20 tables, x600 yuan = 12000 yuan.

Prize: about 8000 yuan.

Melon and fruit drink: about 2000 yuan

Rental fee and material fee for site layout: 2,000 yuan.

Prop cost: 2000 yuan

Other expenses: 3,000 yuan

* * * Count: 29,000 yuan.

Spring Festival Scene Layout Chapter VII I. Background Introduction

Xx Decoration Company, a branch of xx, was established in 20xx, but it is not well-known in xx due to the lack of effective marketing publicity. Moreover, at present, there are many decoration companies in xx, the industry standardization is not strong, and the market layout has not yet formed.

In this case, it is necessary for xx Decoration Branch to establish its industry position in xx City through comprehensive and effective marketing publicity, and improve its visibility and reputation.

Second, analysis of decoration market in xx city

1. Demand analysis

(1) Macro Market Analysis

According to the market research data of the branch, the market housing stock of xx branch in 20xx is xx million square meters, and the market housing stock of xx branch in 20xx will reach xx million square meters. In the next three years, due to the increasingly tight land supply in xx, it is estimated that the annual growth rate of housing stock will not exceed x%.

In the second-hand housing market, the number of secondary decoration houses in 20xx increased by x% compared with that in 20xx, reaching xx million square meters. The demand for secondary decoration is on the rise, and the main group is residents with stable economic income aged 32-45.

Based on the increase of housing stock and the development of secondary decoration market, it is estimated that the overall demand of decoration industry will be xx million square meters in 20xx years.

(2) Analysis of consumer demand characteristics

According to the market survey data of xx residents conducted by the branch in 20xx, among the people who want to buy a house, xx% think that fully decorated houses are the development trend, among which xx% intend to buy fully decorated houses in X, which is an increase of xx% compared with 20xx. And the respondents who intend to carry out secondary renovation in the next X years account for xx%.

2. Industry analysis

In 20xx, the output value of decoration industry in xx city reached xxx billion yuan, an increase of xx% over 20xx. Among them, the output value of public equipment market reached xxx million yuan, the output value of home improvement market reached xx million yuan, and the output value of design market reached xx million yuan.

3. Analysis of competitors

From 20xx to 20xx, the competition pattern of decoration industry in xx has not changed greatly. The main competitors and sales characteristics of xx Branch from 20xx to 20xx are shown in the following table.

Analysis Table of Main Competitors of xx Branch in 20xx~20xx

opponent

Year Competitor One Competitor Two Competitors Three

Public decoration design public decoration design public decoration design

Annual output value of 20xx (ten thousand yuan) xx ten thousand yuan

Market share x%

Annual output value of 20xx (ten thousand yuan) xx ten thousand yuan

Market share x%

Annual output value of 20xx (ten thousand yuan) xx ten thousand yuan

Market share x%

Third, the company positioning

The market positioning of 1 XX branch is dominated by middle-income people, mainly customers with annual household income of 654.38+10,000 yuan. It is estimated that the output value of major consumer groups will reach xx billion yuan in 20xx.

2. Working-class customers with stable income, whose main family income is 40,000 ~ 60,000 yuan, are expected to create an output value of XX,000 yuan in this customer group in 20xx.

3.20xx The estimated output value of high-end customers in xx is RMB 10,000.

Fourth, marketing strategy.

1. Media promotion

(1) Newspaper publicity

20xx from April 1 to April 1 1.30, a column was opened in xx newspaper, which has the largest circulation in xx city, to promote green decoration, answer problems encountered in the decoration process, and explain materials, decoration design and home decoration maintenance knowledge.

(2) Shopping mall advertising

Make window and signboard advertisements in the store owned by xx branch. The advertisement highlights the quality guarantee and service guarantee of xx decoration, and the advertising time of the store is from March 1 day to February 3 1 day of 20xx.

(3) Elevator advertisement

Choose the elevator in xx 10 middle and high-grade commercial office building to advertise, with the goal of attracting potential customers who have certain spending power working in commercial office buildings. The release time is the same as the store advertisement.

2. Promotion activities

(1) Jointly with xx brand home appliance manufacturers, the activity of "Buy xX home appliances and send xxX yuan decoration gift certificate" was launched. Make use of the sales season of xx household appliances to carry out decoration publicity. The estimated cost is x million yuan.

(2) Choose xx Apartment, xxx Garden and xx Garden, which will be opened in 20xx, to carry out promotional activities, mainly to distribute leaflets with preferential signs of branch decoration at the opening site, and have professional designers of the company to answer and consult interested customers and provide model house visit services. The estimated cost is x million yuan.

(3) Select the employee's family area of X enterprise and X institution (the residential service life has reached 10 years or more), post the company's preferential measures for secondary decoration on the bulletin board, and choose to carry out decoration consultation and visit model houses every Saturday and Sunday in June and July. The estimated cost is x million yuan.

The Spring Festival site layout scheme Chapter VIII I. Organization and leadership

In order to effectively strengthen leadership, a leading group for environmental layout and atmosphere creation for the Spring Festival in the whole region was established.

Second, the division of tasks

(1) Overall Coordination Group

Work tasks:

(1) is responsible for coordinating with the municipal street lamp management office, the municipal urban management committee and other superior departments;

(2) Responsible for the overall planning of the overall environmental layout and atmosphere creation, and coordinate the work of each working group.

(2) Environmental Arrangement Group

Work tasks:

(1) District Urban Construction Bureau is responsible for flower-shaped arrangement of important road nodes, environmental layout of Bayi Park and atmosphere creation.

(2) The District Bureau of Commerce is responsible for the atmosphere layout of Shengli Road Pedestrian Street;

(3) The District Bureau of Culture and Broadcasting is responsible for hanging red lanterns on the lampposts of Bayi Avenue, Yangming Road, Yangming East Road, Beijing West Road (north side), Dieshan Road, Nanjing West Road, Fuhe North Road, binjiang road and other main roads, posting large pictures of New Year greetings on the glass curtain wall of Yangming Road, and making publicity slogans in the east-west direction of Yangming East Road Tunnel to create an atmosphere;

(4) Subdistrict offices and Shixian Lake Management Office shall, in accordance with the principle of territoriality, organize communities, party and government organs, enterprises and institutions, schools, stations, hotels and shopping malls to decorate the facade environment within their respective jurisdictions during the Spring Festival and create a festive atmosphere.

(3) City Appearance Improvement Team

Work tasks:

(1) Responsible for environmental maintenance of public leisure places during the Spring Festival;

(2) Responsible for environmental sanitation maintenance and management order improvement of important roads and key sections.

(4) social propaganda group

Work tasks:

(1) Responsible for the planning and publicity of Spring Festival cultural festival activities in the whole region;

(2) Responsible for news reports on leaders' visits and mass cultural activities during the Spring Festival.

Fourth, the specific requirements

1, attach great importance to and strengthen leadership. The responsible persons of all relevant units should attach great importance to it, fully understand the importance and seriousness of social environment layout during the Spring Festival of 20xx, improve their sense of responsibility, and enhance their initiative and foresight. They should not only define the division of labor, but also make overall coordination, elaborate organization and careful arrangement to ensure that all tasks of holiday atmosphere layout are implemented.

2. Strong sense of innovation and outstanding achievements. During the Spring Festival, we should not only adhere to tradition, but also be brave in innovation. We should not only pay attention to scale and quantity, but also pay attention to quality and effect. All relevant units should carefully organize, plan, arrange and implement, so as to make the social environment of the Spring Festival eye-catching, take the Spring Festival and Lantern Festival as the theme, fully integrate traditional national cultural elements, pay attention to the combination of point and area, not only cover a wide area, but also create a beautiful landscape, so as to achieve comprehensive effects of scale, innovation, momentum and level.

3. All relevant units shall formulate detailed implementation plans for environmental layout and atmosphere creation during the Spring Festival. The environmental layout should be unified according to the topographic characteristics of roads and blocks, and the daily maintenance of environmental layout facilities should be done well. If it is damaged or faded, it should be replaced in time.