Traditional Culture Encyclopedia - Photography major - Brief introduction of Holiland Zongzi Company

Brief introduction of Holiland Zongzi Company

Holiland Enterprise was established in September, 1992. Now it is a large-scale food franchise chain enterprise group with fixed assets exceeding 100 million yuan and more than 7,000 employees. It has three holding companies: Beijing Holiland Enterprise Investment Management Co., Ltd., Beijing Holiland Industry and Trade Co., Ltd. and Beijing Holiland Trading Co., Ltd., and its founder and current CEO are famous photographer Luo Hong.

Hollyland's core business consists of two parts:

1. baking chain system: in the form of chain stores, mainly engaged in birthday cakes, western cakes, snacks and bread. Up to now, more than 500 chain stores have been opened in more than 50 large and medium-sized cities across the country, and a huge chain management system has been established.

2. Packaging food manufacturing system: the main products are Holiland brand moon cakes and other packaged foods. Now there are large modern food factories in Beijing and Shenyang. The production plants of these two food factories are designed according to GMP standards of international pharmaceutical industry, and adopt fully enclosed air conditioning purification systems, so that the air purification index reaches 654.38+ 10,000. At the same time, they have the most advanced imported production line, scientific production process and strict quality control system, and are the landmark factories of domestic food enterprises. Today, Shenyang is building a large-scale food industrial park of more than 30,000 square meters, with a designed annual production capacity of 5 billion yuan.