A photographer for commercial photography.

At present, more than 90% commercial photographers in the domestic market shoot low-end products, and their job is only to reproduce the image of the target product, which is purely technical realization. This identity, which only regards photography as a means of making a living, makes personal fate and photographer's spiritual pursuit part ways. A commercial photographer who wants to leapfrog or transform into a master of his own destiny needs to have the ability of "planning+photography+retouching" and target a higher-end target group.

Good eye

For the shooting of magazine covers, actors, stars and other commercial advertisements, high-end customers often require this photographer to have good eyesight, artistic expression, market awareness and customer communication skills in addition to skilled technical control. This shows that a high-end commercial advertising photographer must have a fairly clear idea and scheme from creativity to shooting to later stage. This process is undoubtedly long and difficult, but it is necessary for an excellent commercial photographer.

originality

The so-called "planning" ability of commercial photographers is the photographer's ability to connect his creativity with the product market. It's like the connection between internal and external factors and photography. Photographers' photography skills and aesthetics are the key, but without the promotion of shooting concept and management concept, the photos taken may be a bunch of useless films for the parties.