Model agreement on brand communication service contract in the whole case

Brand customers: (Party A) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Service Company: (Party B) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

According to People's Republic of China (PRC) Civil Law, People's Republic of China (PRC) Advertising Law and relevant regulations. Based on the principles of equality, cooperation and mutual benefit, Party A and Party B conclude this contract through consultation.

First, the two sides cooperate in the form of brand-wide case year-round system.

The cooperation period starts from _ _ _ _ _ _ _ _ _ _.

Second, the main work and responsibilities of both parties

A. Party A:

1. Party A shall provide relevant information about enterprises and products; Party A and Party B jointly collect relevant market information to ensure the comprehensiveness of Party B's information, which is conducive to brand planning, design, promotion and service development;

1, supervise and urge in time, actively cooperate and give feedback on time to ensure the work progress;

2. Pay relevant funds in time to ensure the normal development of Party B's work.

B. Party B:

Going deep into Party A's service system, on the one hand, systematically thinking about and completing Party A's brand image building; On the other hand, it provides a product positioning/development/packaging and strategy formulation system for the development of Party A's brand.

Three. In view of the current industry and market development, provide systematic brand solutions for Party A's products.

Externally: unify brand recognition and form brand image.

Internally: Systematically implement the strategy of product and brand development.

Including: A/ brand positioning strategy; B/ brand image strategy; C/ product image strategy

The specific work is subdivided into:

(1) Market development direction and annual promotion strategy

First, consumer demand detection and consumption trend research; (product function and consumption, product function and environment, etc. ).)

B, brand development analysis; (Think about the brand development mode and form a unique brand promotion concept system. )

C, brand development positioning (establish brand development positioning, develop brand development positioning support system. )

D. annual brand development planning and marketing promotion; (Establish annual brand development ideas and marketing promotion strategies. )

(2) Create a leading brand image with a high industry development strategy and image planning.

First, research on brand image development; (Research on Industry-based Image Appeal)

B, brand image development orientation; (Determine the market occurrence criteria and signals of brand image)

C, brand logo graphic extension; (Extension and optimization of brand recognition under the guidance of brand image development)

E. Development and integrated application of new image in packaging system: (new packaging specification design and combined packaging design)

F. Development, design and implementation of terminal publicity materials system; Posters, flags, banners, single pages, etc. )

(3) Marketing communication

A.* * * Complete the sorting and integration of product data;

B, * * * complete the corresponding product market analysis and concept combing;

C, * * * Complete the planning of image products, profit products, sniper products and other related products and categories;

D communication strategy and marketing promotion of a series of new products;

E, refining/naming the visual design of the core selling points and names of new products;

New product packaging system development and integrated image design;

G. Development and design of new product marketing communication materials; (product list, poster, POP, flag, etc. )

(4), terminal and channel promotion

A, focus on promoting the display and creation of brand terminal image power, and cooperate to complete the standard system of terminal product proofing and display;

B, cooperate with the brand to complete the annual work of the floor plan/construction drawing/renderings of key stores;

C. suggestion and design of terminal vividness;

Development, design and implementation of terminal publicity materials system;

E, planning and auxiliary implementation of holiday promotion plan;

F. Planning and overall implementation of the annual competition for products;

G. Annual industry exhibition design tracking service;

(5) Investment meeting

First, the overall planning of the investment conference; (including theme strategy, process strategy, product and personnel performance, etc. ).

Design and implementation of the competition; (Including background boards, posters, invitations, guides and other design materials. China Merchants Association)

Spatial implementation of the competition; (booth, background board, space effect, etc. Requirements of China Merchants Association)

D, copy execution of the competition; (including investment theme, leadership speech, soft text, media draft and related copy, etc.). )

E. suggestions on media communication of China Merchants Association; (Suggestions and cooperation on the dissemination of information and application results by China Merchants Association in the media)

F. Some suggestions on the network communication of China Merchants Association: (Suggestions on the publication and application of China Merchants Association in network communication)

G. Overall coordination, implementation and effect evaluation of the competition process;

Four. Fees and payment standards

1. Annual promotion service fee for this contract: * * * RMB _ _ _ _ _ _ (in words: _ _ _ _ _ _ _ _).

2. Payment method: Party A shall pay RMB _ _ _ _ _ _ _ _.

3. Party B shall issue an advertising invoice of the corresponding amount to Party A within three working days from the date of recording each service fee.

4. Other expenses paid by Party A:

① Advertising production expenses (including market research, printing production, film and television advertising production, plane photography, model use, film rental, inkjet printing, website design, promotion activities, etc.). , the specific costs and implementation rules will be signed separately by the three parties);

② If Party A requires Party B's personnel to travel outside Changsha, the travel expenses shall be borne by Party A. ..

Verb (short for verb) compensation

1. The advertising products and related activities planned, created, designed and executed by Party B for Party A must be confirmed by Party A in writing before implementation. Party B shall be responsible for the acts carried out without Party A's written confirmation, and compensate Party A for all losses caused thereby; After confirmation by Party A, if Party A proposes to change or terminate the implemented activities, the losses caused thereby shall be borne by Party A. ..

2. When performing this contract, Party A and Party B shall abide by the Advertising Law of People's Republic of China (PRC) and other relevant regulations, and Party A shall not require Party B to violate laws and relevant regulations when providing services to Party A. If Party A has the above-mentioned behaviors, Party B shall be obliged to put forward opinions to Party A according to relevant laws and regulations, and may refuse to implement them.

3. Party B must ensure that the creative concepts (creativity, words, audio and video) conceived by it, especially the design works, do not infringe upon the legitimate rights and interests of others and comply with national laws and regulations. Any disputes and losses arising therefrom shall be borne by Party B. ..

Secret of intransitive verbs

1. Without the written permission of Party A, Party B shall not disclose the information that Party A clearly needs to keep confidential to a third party in any way, nor shall it be used for any commercial activities.

2. Party A shall not disclose in any way the plans, ideas and designs provided by Party B that have not been approved by Party A, and shall not use the information for any commercial activities.

3. During the period of cooperation with Party A, Party B shall not cooperate with a third party in the same industry who has direct competition with Party A, otherwise it will be regarded as a breach of contract and bear corresponding liabilities for breach of contract.

Seven, the right to use

1. As long as Party A pays in advance for the planning and creative concepts (creativity, words, audio and video) provided by Party B, Party A can have exclusive, unlimited and unrestricted use rights and copyrights.

2. Party B is a third party hired by Party A, such as photographers, models, singers, etc., who can enjoy the right to use the space or time in the contract area after paying the agreed fees before completion.

Eight. responsibility for breach of contract

This contract shall be governed by the laws of People's Republic of China (PRC). During the validity period of the contract, any party who violates this agreement shall be deemed as a breach of contract and bear the following liabilities for breach of contract:

1, stop the default;

2. Continue to perform the contract at the request of the other party;